Management for Professionals

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Negotiations in the Global Economy: Jan Pieper
The Last Frontier: Room Attribute Pricing and Inventory Control: Ben Vinod
Artificial Projects: Mario Vanhoucke
Account-Based Marketing with CRM and Marketing Automation: Klaus Heinzelbecker
Tragedy of the Commons: There Ain’t no Such Thing as a Free Lunch: Christoph E. Mandl
Project Risk Management: Stefano Tonchia
To Brand or Not to Brand: An Introduction to B2B Branding: Kirsten Juliet Ives and Vera Müllner
Reinventing the Wheel! The Witten Model of Family Strategy Development: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Dr. João Freire on Place Branding in Portugal and the Middle East: Florian Kaefer
Advancing from a Scalable Marketing Approach into a Digital Self-Service Sphere: Alexander Schwertlein, Uli Schneider and Jürgen Hoika
Creative Minds of Leaders in Psychobiographical Perspectives: Exploring the Life and Work of Christiaan Barnard and Angela Merkel: Claude-Hélène Mayer and Roelf Niekerk
Renewable Energy in the Marketing of Tourism Companies: Susanne Gervers
Scenarios of Real Estate-Backed Securitization and Financing: Dave Chiou
Scenarios of Real-Estate-Backed Securitization and Financing: Dave Chiou
Indian Negotiation Strategies and Tactical Ways: Kim Cheng Patrick Low
The New Age Entrepreneurs of Africa: The Men Who Founded Lions: Ebimo Amungo
The Evolution of Sustainability Reporting: Integrated Reporting and Sustainable Development Challenges: Cristiano Busco and Elena Sofra
Case 18: Making of the Tallest Building—Burj Khalifa: B Rajesh Kumar
BPR and Malcolm Baldrige National Quality Program: Sanjay Mohapatra
Strategic Management for Innovation in Life Sciences: A Comprehensive Overview: Soham Saha, Victor Hannothiaux, Manish Sarkar and Sophie Ameloot
Role and Deployment of Statistics and Data Science in People Analytics: Rahul Ghatak
Innovative View on Value Creation – Investigating Requirements for a Holistic Service Life Cycle Management: Sabine Janeschek and Matthias Gouthier
Blackblot PMTK Methodology™ Models: Gabriel Steinhardt
Yes, AI Can: The Artificial Intelligence Gold Rush Between Optimistic HR Software Providers, Skeptical HR Managers, and Corporate Ethical Virtues: Matthias Groß
Failure of Networks and Network Management: Jules Thoma and Christiane Funken
Developing a Data-Driven Community Engagement Plan for Integrated Carbon Observation System Research Infrastructure: Evi-Carita Riikonen and Luca Brusati
The Legal Department: From Business Enabler to Business Creator: Isabelle Roux-Chenu and Elisa Rocca-Serra
Routes and Levers for Strategy Implementation: Base Camp and Route Planning: Matthias Kolbusa
Outlook and Summary: Thomas Friedli, Andreas Mundt and Stefan Thomas
Employees: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Dell’s Acquisition of EMC: B. Rajesh Kumar
Transaction Cost in Economics: Chihiro Suematsu
Decentralized Finance: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Tax Framework for Investing by Asset Classes: Joachim Krämer
More Than Just Talking or: The Instruments of Systemic Leadership: Daniel F. Pinnow
Master of Time and Space: Stephen R. Balzac
Scheduling: Philip Bauer
Dictates of Quality: Timothy Adesanya Ibidapo
Change Management Tools: Marc Helmold
Purchasing’s Role as an Influencer of Business Outcomes: Thomas Nash and Robert Handfield
Future Research Agenda: Xuejing Ma
Expatriate and Expat-Preneur Ecosystems: Innovation Spaces Away from Home: Alexander Ruthemeier
Supporting Lean Startup Methodology in Three Finnish Micro-Sized Enterprises: Sami Jantunen, Helena Merikoski, Timo Partala, Niina Rantakari and Teija Rautiainen
Sustainable Social Entrepreneurship: Serving the Destitute, Feeding the Hungry, and Reducing the Food Waste: Satinder Dhiman
Conclusions from Case Studies: Peter Curwen and Jason Whalley
Building Iconic Luxury Brands, GenAI, and the Gift of Foresight: Diana Derval
Acquiring Talent for the Automotive Aftermarket: How Sustainability Is Becoming a Key Driver in Talent Acquisition and Development for the Sector: Gyula Kimpán and Maria Elo
Integrated Campaign Planning in a Programmatic World: Andy Stevens, Andreas Rau and Matthew McIntyre
Extracting Value from Global Operations: Bodo B. Schlegelmilch
The Use of Mindfulness in a Traumatic VUCA World: Bronwen Rees