Management for Professionals

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Marketing Financial Services: George P. Moschis
Start-Ups Meet SMEs: Michael Krause
Change Management for Marketing and Sales Activities: Marc Helmold
Realtime Data Accelerates Online Marketing: Kolja Brosche and Arun Kumar
SCRM in the Automotive Industry: AutoSCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective: Christina Gaw
Managing the Application Separation Life Cycle: Joseph Joy
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective: Christina Gaw
TQM and BPR: Sanjay Mohapatra
Discussion: Xuehua Wang
Primary Research: The Nature of Scrum Survey: Dominik Maximini
The Digitalization of Customer Contact in Healthcare: Kolja A. Rafferty
People Involvement: Timothy Adesanya Ibidapo
The Future of Global Marketing Strategy: Bodo B. Schlegelmilch
Lean Management in Healthcare and Hospitals: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Personalization in Hospitality: Ben Vinod
Dr. Marta Hereźniak on Place Brand Effectiveness: Florian Kaefer
From Project to IoT Strategy: Andreas Holtschulte
Creativity: Bernd X. Weis
Epidemics: Out of Control: Christoph E. Mandl
How to Win the Battle on Innovation?: Taco C. R. Someren and Shuhua Someren-Wang
Determining Outcomes of HRM Practices: Wolfgang Becker, Bianca Brandt and Harald Eggeling
Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study: Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández
Qwest Merger with US West: B. Rajesh Kumar
A3 Thinking: Thomas Pyzdek
The Future: Christiane Prange
Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders: Morgan R. Clevenger
Millennials in Leadership: An Examination of the Practice-Immediacy Model: Kevin Bottomley and Sylvia Willie Burgess
POP Mart: How to Maximize IP Value in the Field of Art Toy?: Xiaoxia Sun, Yu Jin and Xiaoxin Huang
Cost and Finance: Philip Bauer
Anticipate What Customers Will Do: Louis-Philippe Kerkhove
Academic Program: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Case 26: Pan-American Highway: B Rajesh Kumar
Cost Break Down and Cost Structure Analysis: Karlheinz Zuerl
Creating a Digital Consulting Solution for Project Management Assessments at Dr. Kuhl Unternehmensberatung: Development and Initial Demonstration of a Fully Automated Asset-Based Consulting Approach: Volker Nissen, Jochen Kuhl, Hendrik Kräft, Henry Seifert, Jakob Reiter and Jim Eidmann
Putting the Pieces Together: Sandhya Shekhar
Business Banquets: Henk R. Randau and Olga Medinskaya
Strategic and Operational Marketing Plan: Ralf T. Kreutzer
Fields of Application of Artificial Intelligence—Security Sector and Military Sector: Ralf T. Kreutzer and Marie Sirrenberg
Making the Organization Understandable (Step VII): Martin Pfiffner
Monument Protection and Zoning: Regulations and Public Support from an International Perspective: Wolfgang Maennig
Case 30 Amazon: B. Rajesh Kumar
Global Supply Chains: Bodo B. Schlegelmilch
Governing the Public—Management to Others: Haibo Hu
Case VIII: First Respond®: A Universal Mutual-Aid Emergency Platform in the Digital Economy: Xiaoming Zhu
Insights from Alibaba’s Digital Transformation: Xiaodong Ma
People Analytics Industry Landscape—Has its Time Come?: Rahul Ghatak
Human Aspects of Technical Risk Management: Roman Boutellier and Mareike Heinzen
GrainGrow: Bringing Innovation in Food Handling: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Payment Collection in International Trade: Eun Sup Lee