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Management for Professionals

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Engaging Generation Y: The Millennial Challenge
Svetlana Holt
IT-Based QM
Marc Helmold
Bell Atlantic- GTE Merger
B. Rajesh Kumar
Fields of Application of Artificial Intelligence—Financial Services and Creative Sector
Ralf T. Kreutzer and Marie Sirrenberg
Setting Up a Company in the Life Science Sector
Heinz Bettmann
Case VII: Shanghai Ninth People’s Hospital: A Leader in Personalized Healthcare
Xiaoming Zhu
Making and Keeping Stakeholders Mindful of CSR
Joan Marques
Institutional Supports for Commercial Activities
Tracy Dathe, Volker Müller and Marc Helmold
OTT Partnering with Telcos: On the Rise
Christian Krämer and Riem Jalajel
Service Productivity and Innovation
John Bessant, Claudia Lehmann and Kathrin M. Möslein
Evolution of Digital Campaign Design and Management
Nils Hachen and Stefan Bardega
Digital Business and Revenue Models
Wingsun Li
Lean and Six Sigma: Partners for Quality
Reiner Hutwelker
Dr. Magdalena Florek on Place Marketing and Brand Equity
Florian Kaefer
Longevity and Success in Family Business
Laura Hougaz
Case 23: Millau Viaduct—The Tallest Bridge, France
B Rajesh Kumar
Legal Tech Will Radically Change the Way SMEs Handle Legal: How SMEs Can Run Legal as Effectively and Professionally as Large Corporations
Sven Alemann
Finding the Right Influencers, KOLs, and the Sense of Smell
Diana Derval
Making Use of Superfast Connectivity
Peter Curwen and Jason Whalley
Glossary of Management Terms
Marc Helmold
Leadership Beyond the Enterprise
Michael Alznauer
BPR and Automation
Sanjay Mohapatra
Managing Customer and Partner Transitions During a Separation
Joseph Joy
Conclusion and Outlook
Andreas Graesser
Case 28 PJT Partners
B. Rajesh Kumar
Conclusion
Pierre Mora
Automotive Aftermarket in the Western Balkans: Opportunities for the Region and the European Automotive Industry
Iris Koleša and Andreja Jaklič
Organizational Stress: A Two-Edged Sword
Stephen R. Balzac
The Measurement of Capital
Richard Thomas Watson and Saji K. Mathew
Marketing Automation and Customer Loyalty
Janosch Baum
How to Design a Modern Medical Records System
Annegret Junker
Self-Management for Project Managers
Silke Weisweiler, Jürgen Kuhrts, Isabell Braumandl and Ellen Schmid
Science for System Development and Evolution
Isak Bukhman
Resources
Philip Bauer
Funding, Strategies and Management Control Systems: Empirical Evidence from Two Chamber Orchestras
Fredrik Nilsson and Anna-Karin Stockenstrand
Intelligence Ethics
Klaus Solberg Söilen
Strategic Uses of IP: Applying Learnings from Large Companies to Start-Ups
Sonja London
Key Learnings: How to Start a Pioneering Business Model?
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Generations of Change
Henk R. Randau and Olga Medinskaya
TBM for Technical Sales: Case Study Manufacturing Industry
Uwe G. Seebacher
Technical Risk Management
Roman Boutellier and Mareike Heinzen
Strategy Function
Angel Gavieiro Besteiro
Can Generative-AI (ChatGPT and Bard) Be Used as Red Team Avatars in Developing Foresight Scenarios?
Bruce Garvey and Adam D. M. Svendsen
Leadership and Teamwork
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Sense of Status, Serious Gaming, and the Future of Work
Diana Derval
How to Look Up When You’re Facedown: The Rising Strong Process in Organizations
Katarina Veselko
Stateless Computing
Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Case 24: Jiaozhou Bay Bridge
B Rajesh Kumar
Crisis Management and Risk Management in SMEs: Towards an Integrated Early Warning System
Chiara Crovini
Power Tools
Christoph Fuchs and Franziska J. Golenhofen
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