Management for Professionals

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The Measurement of Systems: Richard Thomas Watson
Best Practices in Building a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Operations Research in International Manufacturing Networks: Martin Benfer, Sina Peukert and Gisela Lanza
Cooperative, Connected and Automated Mobility: Wolfgang H. Schulz, Horst Wieker and Bettina Arnegger
Case 25: Trans-Siberian Railway: B Rajesh Kumar
Relationship Management in Sports (Sponsorship): Stefan Walzel
Blockchain Driven Supply Chain and Industry 4.0 Technologies: Syed Ahsan Ali Zaman, Hamza Muhammad Dawood, Syeda Nageen Zehra and Syeda Zehra Saeed
Frameworks, Tools, and Leadership for Responding to Strategic Alliances Challenges: Merryn Rutledge
Case 29 MVB Financial Corporation: B. Rajesh Kumar
Tips for Six Sigma Sponsors to Support Projects and the Program: Reiner Hutwelker
Examples from Real-Life SAP S/4HANA Projects: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Stablecoin—The Bridge Between the Real World and Digital Assets: Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
How to Win the Battle on Innovation?: Taco C. R. Someren and Shuhua Someren-Wang
Creativity: Bernd X. Weis
From Project to IoT Strategy: Andreas Holtschulte
Realtime Data Accelerates Online Marketing: Kolja Brosche and Arun Kumar
Change Management for Marketing and Sales Activities: Marc Helmold
Start-Ups Meet SMEs: Michael Krause
Managing the Application Separation Life Cycle: Joseph Joy
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective: Christina Gaw
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective: Christina Gaw
Discussion: Xuehua Wang
Dr. Marta Hereźniak on Place Brand Effectiveness: Florian Kaefer
The Future of Global Marketing Strategy: Bodo B. Schlegelmilch
People Involvement: Timothy Adesanya Ibidapo
The Digitalization of Customer Contact in Healthcare: Kolja A. Rafferty
Primary Research: The Nature of Scrum Survey: Dominik Maximini
SCRM in the Automotive Industry: AutoSCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Marketing Financial Services: George P. Moschis
Warranty Forecasting: Albert Liao
Epidemics: Out of Control: Christoph E. Mandl
TQM and BPR: Sanjay Mohapatra
Conclusions: Claudio Franzetti
Budgeting Concepts: Ralf T. Kreutzer
Chinese Festivals: Knowing the Roots: Henk R. Randau and Olga Medinskaya
Lean Management in Healthcare and Hospitals: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Competing Models of Success: Michael Alznauer
Personalization in Hospitality: Ben Vinod
Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study: Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández
Determining Outcomes of HRM Practices: Wolfgang Becker, Bianca Brandt and Harald Eggeling
Qwest Merger with US West: B. Rajesh Kumar
POP Mart: How to Maximize IP Value in the Field of Art Toy?: Xiaoxia Sun, Yu Jin and Xiaoxin Huang
A3 Thinking: Thomas Pyzdek
Cost and Finance: Philip Bauer
Case 26: Pan-American Highway: B Rajesh Kumar
Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders: Morgan R. Clevenger
The Future: Christiane Prange
Anticipate What Customers Will Do: Louis-Philippe Kerkhove
Academic Program: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Millennials in Leadership: An Examination of the Practice-Immediacy Model: Kevin Bottomley and Sylvia Willie Burgess