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Management for Professionals

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Marketing Automation Changes Sales
Norbert Schuster
The Customer Chain: The Omnichannel and the Omnichain
Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
A Case of Responsible Restructuring as Good Governance
Victoria Maier
Focusing on the User: Development Processes are Agile, End-User-Centered, and Merged with the Operation
Nils Urbach and Frederik Ahlemann
A Special Breed of People
Annika Steiber and Sverker Alänge
Corporate Balanced Scorecard
Hubert Rampersad and Saleh Hussain
Cultural Intelligence as a Key Construct for Global Talent Management
Joost Bücker
Just in Time (JIT)
Gilad Issar and Liat Ramati Navon
Strategies for Managing Continuity and Change
Professor Sushil
Anupam Yog on Place Branding and Placemaking in India
Florian Kaefer
Short-Term Quality Improvements
Stephan Kasulke
The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven Communication
Marilies Rumpold-Preining
The Zero Outage Quality Roadmap: Ensuring Quality Step by Step
Stephan Kasulke and Jasmin Bensch
Wisdom
Mario Vanhoucke
Forms of MaaS
Malte Ackermann
Stakeholder Personas
Gerhard Köhler, Werner Roth and Achim Schmidtmann
Servant Leadership as a Pathway to a Sustainable Future
Christopher G. Beehner
Enhancing SMEs Resilience by the Implementation of Business Interruption Insurance: Relevance of ERM and Corporate Governance – A Comparative Study
Monika Wieczorek-Kosmala, Thomas Henschel and Grzegorz Strupczewski
Towards an Accountable Firm
Pekka Aula and Jouni Heinonen
A Practical Guide to Setting and Achieving Digital Marketing Goals Following a Plan-Do-Check-Act Approach
Theo Göpfert, Kati Zieger and Uli Schneider
Security Aspects for SAP on Cloud
Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
The “Concept” Phase
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Lean Management in Operations
Marc Helmold
Performance Measurement
Aristide Aartsengel and Selahattin Kurtoglu
Board Characteristics and Greenwashing: An Integrated Financial Investigation Using Entropy Weight and TOPSIS Multicriteria Decision-Making
Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Innovation: The Central Way to Achieve Corporate Sustainability
Eric Viardot
Strategic Sourcing: Fact-Based Negotiation (FBN)
Sathit Parniangtong
Application of HRISHuman Resource Information System (HRIS) in Public OrganizationsPublic organizations
Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Living and Leading in a VUCA World: Response-Ability and People of Faith
Nazarina Jamil and Maria Humphries-Kil
Standard as Interface
Chihiro Suematsu
Feedback vs. Pure Environmental Impact: Why Feedback Determines the Final Outcome—From the Ruins of Chernobyl
Xinwei Cao
Female Founders Are the Engine for Social Innovation
Tatjana Winter
A Modern Definition of Corporate Sustainability
Paolo Taticchi and Melissa Demartini
Negotiation Concepts
Marc Helmold
Subtle Craftsmanship in Communities
Sharda S. Nandram
Properties of ES
Martin Auer
Is Your Financial Base Solid?
George Vekinis
Seven Management Tools (M7)
Marc Helmold
Profits as the Basis of Strategy
Hermut Kormann
Energy: Growth, Supplies, and Dependencies
Henk R. Randau and Olga Medinskaya
Creating Sustainable Business Partnerships at H&M Through Collaboration
Hendrik Heuermann
PIM to Print
Jorij Abraham
Case 9 Victory Capital Holdings
B. Rajesh Kumar
The “Common Ground” Dialogue: Working with Upwardly and Downwardly Divided Teams
Jan De Visch and Otto Laske
High-Level Strategic Analysis
George Tovstiga
Cloud Computing Strategy
Sanjay Mohapatra and Laxmikant Lokhande
Celebrity Effect in the Contemporary Art Market
Alessia Zorloni and Antonella Ardizzone
Leverage Points as Technology to Change Problematic Dynamics
Christoph E. Mandl
Understanding the Automotive Aftermarket
Hasmeet Kaur
Stocking Decision
Jörg Thomas Dickersbach and Michael F. Passon
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