Management for Professionals

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Segmenting Targeting and Positioning in Global Markets: Bodo B. Schlegelmilch
CRM 2.0 in the Financial Industry: Federico Rajola
Asian Supplier Productivity Diagnosis: Karlheinz Zuerl
Service Design: Stefano Tonchia
Personal Transformation—Becoming a Manager: Nick Shannon and Bruno Frischherz
Be Mindful of You: Charles J. Alaimo
Always Negotiate with a Sense of the Benefits for Your Negotiating Partner: Marc O. Opresnik
Interfaces and Their Improvement in Operations: Gilad Issar and Liat Ramati Navon
Perspectives of Sport Entrepreneurship: Vanessa Ratten
Big Data Entrepreneurship in Healthcare: Daohai Zhang and Mingyue Fan
Predicting the Future: Fady A. Harfoush
The African Continental Free Trade Area as a Business Case: Helmut Asche
The Second Ingredient: Establish Expectations: Tony McNulty and Robin Marks
Moral Entrepreneurship: Being Authentic and Using One’s Moral Compass to Navigate the Journey of Doing Good Deeds: Debra J. Dean
Analysis of Control Systems in Assembly Production Processes: Yacob Khojasteh
Exploring Industrial Markets: Claudio A. Saavedra
Board Characteristics and Greenwashing: An Integrated Financial Investigation Using Entropy Weight and TOPSIS Multicriteria Decision-Making: Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Innovation: The Central Way to Achieve Corporate Sustainability: Eric Viardot
Performance Measurement: Aristide Aartsengel and Selahattin Kurtoglu
Corporate Balanced Scorecard: Hubert Rampersad and Saleh Hussain
Cultural Intelligence as a Key Construct for Global Talent Management: Joost Bücker
A Special Breed of People: Annika Steiber and Sverker Alänge
Application of HRISHuman Resource Information System (HRIS) in Public OrganizationsPublic organizations: Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Living and Leading in a VUCA World: Response-Ability and People of Faith: Nazarina Jamil and Maria Humphries-Kil
Strategic Sourcing: Fact-Based Negotiation (FBN): Sathit Parniangtong
A Modern Definition of Corporate Sustainability: Paolo Taticchi and Melissa Demartini
Female Founders Are the Engine for Social Innovation: Tatjana Winter
Feedback vs. Pure Environmental Impact: Why Feedback Determines the Final Outcome—From the Ruins of Chernobyl: Xinwei Cao
Focusing on the User: Development Processes are Agile, End-User-Centered, and Merged with the Operation: Nils Urbach and Frederik Ahlemann
A Case of Responsible Restructuring as Good Governance: Victoria Maier
Stakeholder Personas: Gerhard Köhler, Werner Roth and Achim Schmidtmann
Just in Time (JIT): Gilad Issar and Liat Ramati Navon
Leadership Required for Embracing New Technologies: Clifford M. Gross
Forms of MaaS: Malte Ackermann
Marketing Automation Changes Sales: Norbert Schuster
The Customer Chain: The Omnichannel and the Omnichain: Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
Wisdom: Mario Vanhoucke
Properties of ES: Martin Auer
Towards an Accountable Firm: Pekka Aula and Jouni Heinonen
Security Aspects for SAP on Cloud: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
A Practical Guide to Setting and Achieving Digital Marketing Goals Following a Plan-Do-Check-Act Approach: Theo Göpfert, Kati Zieger and Uli Schneider
Enhancing SMEs Resilience by the Implementation of Business Interruption Insurance: Relevance of ERM and Corporate Governance – A Comparative Study: Monika Wieczorek-Kosmala, Thomas Henschel and Grzegorz Strupczewski
Servant Leadership as a Pathway to a Sustainable Future: Christopher G. Beehner
Quality: Philip Bauer
Anupam Yog on Place Branding and Placemaking in India: Florian Kaefer
Short-Term Quality Improvements: Stephan Kasulke
The Zero Outage Quality Roadmap: Ensuring Quality Step by Step: Stephan Kasulke and Jasmin Bensch
The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven Communication: Marilies Rumpold-Preining
Seven Management Tools (M7): Marc Helmold
Is Your Financial Base Solid?: George Vekinis