Management for Professionals

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Fourth Element of Strategy—Organizational Change Management: Prakash Sah
Forecasting: Jörg Thomas Dickersbach and Michael F. Passon
Bill Geist on the Future of Destination Marketing and DMOs: Florian Kaefer
Risk Wisely: George Vekinis
Structuring and Implementation of the Project: B Rajesh Kumar
Hotel Pricing: Ben Vinod
Case Study 1: Red Hat Enterprise Linux (RHEL) Atomic Host: Ondrej Zizlavsky and Eddie Fisher
Conceptual Model of Internet-Based Customer Value Management: Tymoteusz Doligalski
New Capabilities and Challenges: Christos Voudouris
Using Data and Analytics for Improved HRD Performance in the Age of Digital Technologies: Lyle Yorks, Amy Lui Abel and Denise Rotatori
Project Strategy Management: Stefano Tonchia
Risk Modeling and Capital: Operational Risk: Johannes Wernz
GE Appliances in 2021: Annika Steiber
Case Study—Project Highway: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
What Makes You Successful at Diversity Management? A Personal Journey: Ágota Bíró
The New Company: Fady A. Harfoush
Bridging Distances in the Virtual Organization: Sandhya Shekhar
EAM governance and organisation: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Glen Hobbs
Key Drivers of Business Efficiency in a Dynamic Environment: Krystian Olek
Sales Performance Management: Excellence in CRM with Digital Control Concepts: Mario Pufahl
Attracting Foreign Direct Investment into Sub-Saharan Africa: Holger Görg
Supply Performance Management: Marc Helmold and Brian Terry
Google in 2023: Annika Steiber
Public and Non-Profit Organizations Versus Private Industry Needs: Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Leading Innovation: Creating the Future: Eric Viardot
Problem-Solving, Process and Idea Creation Tools: Marc Helmold
Sensitivity and Uncertainty: Locust Plagues and Price Dynamics of Commodities: Christoph E. Mandl
Economic Hubs: Tracy Dathe, Volker Müller and Marc Helmold
Service Marketing and Service Sales Management: Marc Helmold
5G+ Smart Manufacturing: Pengfei Sun
The Resilience of Family Firms During Crisis: Börje Boers, Thomas Henschel and Maria Stellmacher
Conflict Configurations in Dynastic Business Families: Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
The Importance of a Focused and Standardized Operating Model in Managing Digital Customer Engagement: Lukas Trautner
Principles of Flowing Stream Strategy: Professor Sushil
Balancing Global Synergies and Local Responsiveness: Bodo B. Schlegelmilch
Creating Global Product and Service Offerings: Bodo B. Schlegelmilch
Case 11 AppFolio: B. Rajesh Kumar
TRM for ServicesServices: Marc Helmold
Some Final Thoughts: Charles J. Alaimo
Change and Configuration Management: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
A Number of Cases: Theo Janssen
Business Marketing Intelligence: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Organisational Transformation—Going Digital: Nick Shannon and Bruno Frischherz
Objects: Richard Thomas Watson
The Power of Corporate Purpose: Pekka Aula and Jouni Heinonen
Designing the Lean Intervention: Ganesh Mahadevan and Kalyana C. Chejarla
Humility and Social Entrepreneurship: Elliott Kruse
Service Sales: Moritz Classen
The Organization of Data Warehouse Activities: Federico Rajola
Case V: Alibaba: A Decade-Long Road to Financial Services: Xiaoming Zhu