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Management for Professionals

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Patent Law in the Era of 3D Printing: The Practitioner’s Perspective
Constantin Blanke-Roeser
New Logistics with Digintelligence
Wenya Yang
TPresso: Is the Tea Machine Too Cheap for the Chinese Market?
Christiane Prange
Teaching Note for the Smart Internet Hospital Case: The Building Process of the AHJU Internet Hospital
Jia Ke
An Economic View on Group Buying as Marketing Approach for Commodities
Andreas Klein
Establishing a Business in India
Anurag K. Agarwal
The Role of the Specialized HR Function in Complementary Management
Boris Kaehler
Planning and Building Law
Petra Lau
Big Data Management of Smart City Energy Conservation and Emission Reduction
Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Real Estate Valuation System and Professionalisation in Türkiye
Harun Tanrıvermiş and Yeşim Tanrıvermiş
Embedding EAM into operation and monitoring
Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Jan Löhe
Lean Audits and Quality Management Systems (QMS)
Marc Helmold
TBM in Organizational Development: Case Study Financial Service Industry
Uwe G. Seebacher
The NESTT: Rapid Process Redesign at Queensland University of Technology
Michael Rosemann
Dr. Irina Shafranskaya on City Happiness and Place Branding in Russia
Florian Kaefer
Open Innovation in the Life Science Industry
Rafaela Kunz
The Myth of Productivity: Measurement, Goal Setting, and the High Performance Cycle
Stephen R. Balzac
User Experience and User-Centered Design at DATEV eG
Ulf Schubert, Martin Groß and Stefanie Pötzsch
Transforming Health Information Management: AHIMA and Scenario Planning
Linda Kloss
Managing Banking and Treasury Implications During Divestiture
Joseph Joy
High Quality with Statistical Process Control4.0 in Automation
Johannes Bernstein
Case 22 Medifast Inc
B. Rajesh Kumar
Consumers
Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Managing Interests and Expectations
Hermann Troger
Transformation and Change Management in QM
Marc Helmold
Technical Analysis
Shuai Chen
International Marketing and Sales
Marc Helmold
Distribution Requirements Planning
Jörg Thomas Dickersbach and Michael F. Passon
Innovation and Product Management
Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Cooperative Innovation
Georg Weiers
Japanese Strategies and Tactical Ways
Kim Cheng Patrick Low
Scaling Solutions
Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Marketing Healthcare
George P. Moschis
The Commons: A Tragedy?
Christoph E. Mandl
In Pursuit of a Scalable Channel Optimization in B2B
Eric Siegel and Uli Schneider
Use Cases for the Internet of Things
Andreas Holtschulte
Strategic Innovation in Practice
Taco C. R. Someren and Shuhua Someren-Wang
Process Management
Timothy Adesanya Ibidapo
Startup Ecosystem Around Digital Life Sciences
Rafaela Kunz and Karl-Florian Platt
New Work as a Driver for Innovation? The Influence of New Work on Companies’ Propensity to Innovate
David Hertle
Customer Behavior in the New Normal: What Is Temporary and What Will Remain?
Sabine Kirchem and Juliane Waack
Waste and Value-Added Management Tools
Marc Helmold
Pioneer in the Skies: The Case of Southwest Airlines
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Reflections and Conclusion
Sharda S. Nandram
Natural Capital
Richard Thomas Watson and Saji K. Mathew
Project Phases
Philip Bauer
New Work in Health Sector
Marc Helmold
Where Are We Headed? From Biobots, AI, Deepfakes, and a Negotiable Reality
Uwe Wolff
The Rapid Rise of Social E-commerce Pinduoduo—An Analysis of Its Business Model
Peiqiang Li and He Hu
Appendices
Gilad Issar and Liat Ramati Navon
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