Management for Professionals

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Digital Strategies: Andreas Graesser
Modern Lean Thinking: Alexander Tsigkas
Recording Services, Cost, and Revenue: Lukas Rieder and Raef Lawson
Alternative Market Research for Understanding Luxury Experience: Wided Batat
Project Controlling: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Automation in Knowledge Management: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Contemporary Marketing Practices in Africa: Challenges and Success Factors: Gloria K. Q. Agyapong
IMPROVE: Reiner Hutwelker
Framework Tutorials: Christoph Fuchs and Franziska J. Golenhofen
The Virtual Representation of the World is Emerging: Gregory Lukowski, Andreas Rauch and Thomas Rosendahl
Conclusion – What Have we Learned?: Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Graphical Data Analysis: Thomas Pyzdek
How to Be a Successful Publisher in the Programmatic World: Frank Bachér and Jay Stevens
Limits to Growth and Attractiveness Principle: Christoph E. Mandl
Innovation as the Fuel of Commercial Success: Marcus Hacke, Stefan Diefenbach and Dirk Wellershaus
Facing Digitalization in the Insurance Industry: Sara Schiffer and Jan Stockhinger
Crisis Management in German Leasing Companies: Christian Glaser
Sustainability Transformations—From Theory to Practice: Diana L. Copper
Reaching Luxury Shoppers, Travel Retail, and the Sense of Time: Diana Derval
Performance Management to Focus on Value-Added Activities: Marc Helmold
Contractual Strategies to Protect Business Secrets: Victor De Leon and John Williamson
Managing Uncertainty Through Experiment-Based Validation: Claude Diderich
Beyond Lean: Ganesh Mahadevan and Kalyana C. Chejarla
PM in Different Cultures and Internationalization: Marc Helmold and Warda Samara
Overview—Quick Steps to Accelerate Implementation: Matthias Kolbusa
Common Pitfalls: Livio Moretti
Gender Equality at Work: Tackling Gender Inequality in Senior Leadership in the Automotive Aftermarket Industry: Amanda Katsardis and Raushan Aman
Empowerment and Care: Made with Love in Berlin and Nepal: Let’s Create a Better Life for Children in Nepal!: Birgit Baier and Marcus Pauli
Personnel Development in Purchasing: Ulrich Weigel and Marco Ruecker
Process Quality Improvements in Global Production Networks: Rainer Silbernagel, Tobias Arndt, Sina Peukert and Gisela Lanza
Interview with Makoto Kigawa: Qizhang Liu and Mark Goh
The Underlying Logic of Business: Mastering Information Gaps, Scaling Replication, and Business Intuition: Xinwei Cao
New Logistics with Digintelligence: Wenya Yang
Patent Law in the Era of 3D Printing: The Practitioner’s Perspective: Constantin Blanke-Roeser
Leadership Personality: Myth or Reality?: Michael Alznauer
Sys HRM Leadership in Complex Contexts: Regina Tendayi and Larry M. Starr
The Courage to Change Our Mind: Radu Atanasiu
Summary and Recommendations for Action: Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Anchor New Approaches into the Corporate Culture: Dominik Maximini
TPresso: Is the Tea Machine Too Cheap for the Chinese Market?: Christiane Prange
Teaching Note for the Smart Internet Hospital Case: The Building Process of the AHJU Internet Hospital: Jia Ke
Blackblot PMTK Methodology™ Product Management Glossary: Gabriel Steinhardt
Prompt-Engineering Testing ChatGPT4 and Bard for Assessing Generative-AI Efficacy to Support Decision-Making: Bruce Garvey and Adam D. M. Svendsen
A Perspective on Resilient and Sustainable Financial Strategies for SMEs: Anke Haag
Stateless Computing: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Centralized or Decentralized? (Step IV): Martin Pfiffner
Invention: Bernd X. Weis
Fields of Application of Artificial Intelligence—Health Care, Education and Human Resource Management: Ralf T. Kreutzer and Marie Sirrenberg
Key Mergers of JPMorgan Chase: B. Rajesh Kumar
Service Management: Albert Liao