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Management for Professionals

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Case 24 Enstar Group
B. Rajesh Kumar
Commodities and Customer Loyalty: Squaring of the Circle?
Peter Billen, Tilmann Raff and Craig Thorrold
Project Management
Thomas Pyzdek
Reflecting on Dialectical Thought Patterns
Nick Shannon and Bruno Frischherz
From the Peak to the Mire, How Should the Straggling TuNiu Break Through?
Wenze Huang and Yulin Zhang
Running a Business in India
Anurag K. Agarwal
Do You Know the Risk?
Roger Gutbrod and Christian Wiele
Execute and Evolve the Flowing Stream
Professor Sushil
SKF: Rotating Equipment Performance, a Shift in Perspective—From Transactions to Outcomes
Philipp Schmid
Symbolic Capital
Richard Thomas Watson
Private Cloud Infrastructures for SAP
Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Challenges in Malaysian’s Sustainability Efforts: The Role of Traceability in the Food Industry
Sam Sarpong, Ali Saleh Ahmed Alarussi and Faizah Shahudin
Recapitulation and Application of “The Process Tangram”
Chitra Sharma
Protection of Innovation
Roman Boutellier and Mareike Heinzen
Ludic Leadership: The Counter-Intuitive Case for Playing Games in the Life Science Industry
Avo Schönbohm and Jan-Henrik Walter
Case 17: One World Trade Center
B Rajesh Kumar
Sports Sponsorship Contracts
André-M. Szesny
Driving Against the Tide: The Case of Tesla Motors
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Towards Sustainable Aviation: Implications for Practice
Adrian Müller, Alexander Stauch, Judith L. Walls and Andreas Wittmer
Managing the Digital Transformation: Ten Guidelines for Communications Professionals
Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Conclusion
Aristide Aartsengel and Selahattin Kurtoglu
5G+ Smart Education
Pengfei Sun
Negotiation: How to Make Deals in China
Henk R. Randau and Olga Medinskaya
How Millennials and Post-millennials Are Reshaping Luxury
Wided Batat
Information, Communication and Documentation
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Case Study: Storytelling for Urban Development in Bad Bergzabern
Karin Thier
Transferring Innovation from Science and Research
Björn Froese
Becoming Faster and More Direct: Telco Carrier Product Management Turns Towards Customers, Partners and Colleagues
Thomas Heilen
Bar Brothers’ Fishery in India
Nirmal Kumar Patra and Suresh Babu
Leading with the Spiritual Rule: Collectively Navigating Toward a Morally Sound Future
Joan Marques
Kiss the Documents! How the City of Ghent Digitizes Its Service Processes
Amy Looy and Sabine Rotthier
Organizational Culture Models
Dominik Maximini
Negotiations in QM
Marc Helmold
Account-Based Marketing with CRM and Marketing Automation
Klaus Heinzelbecker
Reinventing the Wheel! The Witten Model of Family Strategy Development
Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Dr. João Freire on Place Branding in Portugal and the Middle East
Florian Kaefer
Project Risk Management
Stefano Tonchia
Guide to Outsourcing in Supply Chain Management
Colin Scott, Henriette Lundgren and Paul Thompson
Enabling Data-Based Applications in Manufacturing
Paul Buess
Path Dependence: Segregation, Increasing Returns, Success to the Successful
Christoph E. Mandl
The Role of IT Systems in the Strategy Process: The Case of Electrolux
Fredrik Nilsson and Jan Lindvall
To Brand or Not to Brand: An Introduction to B2B Branding
Kirsten Juliet Ives and Vera Müllner
Viewing Human–Machine Interaction from a Developmental Perspective: Stepping Up to the Humane Organization
Jan De Visch and Otto Laske
Artificial Projects
Mario Vanhoucke
Comparison of Plans and Targets to Actuals
Lukas Rieder and Raef Lawson
Advancing from a Scalable Marketing Approach into a Digital Self-Service Sphere
Alexander Schwertlein, Uli Schneider and Jürgen Hoika
Renewable Energy in the Marketing of Tourism Companies
Susanne Gervers
Creative Minds of Leaders in Psychobiographical Perspectives: Exploring the Life and Work of Christiaan Barnard and Angela Merkel
Claude-Hélène Mayer and Roelf Niekerk
Tragedy of the Commons: There Ain’t no Such Thing as a Free Lunch
Christoph E. Mandl
Negotiations in the Global Economy
Jan Pieper
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