Management for Professionals

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Managing the Digital Transformation: Ten Guidelines for Communications Professionals: Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Conclusion: Aristide Aartsengel and Selahattin Kurtoglu
Towards Sustainable Aviation: Implications for Practice: Adrian Müller, Alexander Stauch, Judith L. Walls and Andreas Wittmer
Organizational Culture Models: Dominik Maximini
Kiss the Documents! How the City of Ghent Digitizes Its Service Processes: Amy Looy and Sabine Rotthier
Transferring Innovation from Science and Research: Björn Froese
Case Study: Storytelling for Urban Development in Bad Bergzabern: Karin Thier
Driving Against the Tide: The Case of Tesla Motors: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Sports Sponsorship Contracts: André-M. Szesny
Case 17: One World Trade Center: B Rajesh Kumar
How Millennials and Post-millennials Are Reshaping Luxury: Wided Batat
Protection of Innovation: Roman Boutellier and Mareike Heinzen
Ludic Leadership: The Counter-Intuitive Case for Playing Games in the Life Science Industry: Avo Schönbohm and Jan-Henrik Walter
Bar Brothers’ Fishery in India: Nirmal Kumar Patra and Suresh Babu
Negotiations in QM: Marc Helmold
5G+ Smart Education: Pengfei Sun
Becoming Faster and More Direct: Telco Carrier Product Management Turns Towards Customers, Partners and Colleagues: Thomas Heilen
Artificial Projects: Mario Vanhoucke
Guide to Outsourcing in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Enabling Data-Based Applications in Manufacturing: Paul Buess
Path Dependence: Segregation, Increasing Returns, Success to the Successful: Christoph E. Mandl
Account-Based Marketing with CRM and Marketing Automation: Klaus Heinzelbecker
The Last Frontier: Room Attribute Pricing and Inventory Control: Ben Vinod
Tragedy of the Commons: There Ain’t no Such Thing as a Free Lunch: Christoph E. Mandl
Comparison of Plans and Targets to Actuals: Lukas Rieder and Raef Lawson
The Role of IT Systems in the Strategy Process: The Case of Electrolux: Fredrik Nilsson and Jan Lindvall
Dr. João Freire on Place Branding in Portugal and the Middle East: Florian Kaefer
Reinventing the Wheel! The Witten Model of Family Strategy Development: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Viewing Human–Machine Interaction from a Developmental Perspective: Stepping Up to the Humane Organization: Jan De Visch and Otto Laske
Creative Minds of Leaders in Psychobiographical Perspectives: Exploring the Life and Work of Christiaan Barnard and Angela Merkel: Claude-Hélène Mayer and Roelf Niekerk
Advancing from a Scalable Marketing Approach into a Digital Self-Service Sphere: Alexander Schwertlein, Uli Schneider and Jürgen Hoika
Renewable Energy in the Marketing of Tourism Companies: Susanne Gervers
Project Risk Management: Stefano Tonchia
Managing Content in a Platform Economy: Copyright-Based Approaches to User-Generated-Content: Clemens Appl and Philipp Homar
To Brand or Not to Brand: An Introduction to B2B Branding: Kirsten Juliet Ives and Vera Müllner
Integrated Reputation Analysis at Daimler: Sabine A. Einwiller and Michael M. Kuhn
Negotiations in the Global Economy: Jan Pieper
Innovative View on Value Creation – Investigating Requirements for a Holistic Service Life Cycle Management: Sabine Janeschek and Matthias Gouthier
Scenarios of Real Estate-Backed Securitization and Financing: Dave Chiou
Scenarios of Real-Estate-Backed Securitization and Financing: Dave Chiou
Scheduling: Philip Bauer
Master of Time and Space: Stephen R. Balzac
The Legal Department: From Business Enabler to Business Creator: Isabelle Roux-Chenu and Elisa Rocca-Serra
Failure of Networks and Network Management: Jules Thoma and Christiane Funken
Outlook and Summary: Thomas Friedli, Andreas Mundt and Stefan Thomas
Employees: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Dell’s Acquisition of EMC: B. Rajesh Kumar
Change Management Tools: Marc Helmold
Purchasing’s Role as an Influencer of Business Outcomes: Thomas Nash and Robert Handfield
The Evolution of Sustainability Reporting: Integrated Reporting and Sustainable Development Challenges: Cristiano Busco and Elena Sofra