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Management for Professionals

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“Disruptive Story-Work” as an Intervention for Organizational Transformation
Yannis Angelis
Shorting
Shuai Chen
Conclusion
Federico Rajola
Case 15: Panama Canal Expansion
B Rajesh Kumar
Jeannette Hanna on Creating Authentic Place Brands
Florian Kaefer
Organizational Design for Global Marketing Strategy
Bodo B. Schlegelmilch
Personnel and Abilities
Martin Kaschny and Matthias Nolden
Delhivery: Leveraging the Platform
R. Srinivasan
Ethical Best Practice Applying AI in a Socially Sensible Manner
Stefan H. Vieweg
Conclusion: Coping When You’re Poorly Managed; and Why Management Jobs Are Still Worth the Bother
Tony McNulty and Robin Marks
Product Viability
Timo Wagenblatt
Being Agile in Research
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Ways to Improve Tactical S&OP
Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Classification of Born-Global Firms: The Case of Japanese High-Tech Startups
Saki Otomo, Shuichi Ishida and Mariko Yang-Yoshihara
Halal Advertising on Facebook: A Case Study of Health and Beauty Products in Malaysia
Azmin Azliza Aziz, Nurliana Md Rahin and Norhazwani Mohamed Asri
Blackblot PMTK Methodology™ Roles
Gabriel Steinhardt
From a Business for a Family to a Family Business
Laura Hougaz
Case 23 Vertex Pharmaceuticals
B. Rajesh Kumar
Problem Solving Tools
Thomas Pyzdek
Issues in Social Cost Analysis
Douglas Walker
Product Innovation and Business Models
Stefano Biazzo and Roberto Filippini
Building Sustainable Careers: Strategies for Retention and Efficiency in Modern Organizations
M. Eugenia Fabra Florit and Rocío Sáenz-Diez
Designing Process Modeling Tools to Facilitate Semantic Standardization: Increasing the Speed of Innovation in a Digital World
Jörg Becker
Project Planning, Control and Quality Assurance
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Conclusion and Final Remarks
Armin Trost
Get Started!
Dominik Maximini
Navigating Patents in an Open Hardware Environment
Dana Beldiman and Fabian Fluechter
Account-Based Marketing: Much More Than a New Automation Trend
Torsten Herrmann
The World of Brands
Pierre Mora
The Importance of Social Capital in the VUCA Environment
Werner Krings
From Plants to Network: Digitalization as an Enabler for Global Manufacturing
Christoph Benninghaus
Program Management
Stefano Tonchia
Conclusion: The End Game
Sanford L. Moskowitz and Chris Erickson
Performance Management Excellence Through Change
Marc Helmold
Leveraging Lean to Tackle Uncertainty
Ganesh Mahadevan and Kalyana C. Chejarla
The CMOs Challenge
Ralf E. Strauss and Jonathan Becher
Business Intelligence
Livio Moretti
Business Architecture for Change Program Design and Planning
Adrian P. Apthorp
Preliminary Evidence on Economic Threats and Green Consumption
Xuehua Wang
The Education System: The Big Picture
Henk R. Randau and Olga Medinskaya
SCRM in the Aviation Industry: “Risk Management Strategies to Resilience ReTake-off”
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Commitment and Identification with Projects
Rafaela Kraus and Ralph Woschée
Managerial Counterattack: Traditional and Novel Anticounterfeiting Strategies
Peggy Chaudhry and Alan Zimmerman
And What’s Next?
Linda Mareen Neugebauer and Irene Zanko
Henn & Co.: Politics in the Henhouse
Mathew Tsamenyi and Nana Yaa A. Gyamfi
Working with Metaphors: Building Parallel Worlds
Karin Thier
e-Procurement
Ulrich Weigel and Marco Ruecker
The Case for Algorithmic Marketing
Louis-Philippe Kerkhove
Dispute Strategies to Protect Business Secrets
Antonio Di Bernardo and Mattia Dalla Costa
Resources and Parameters of Resources
Isak Bukhman
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