Marketing Healthcare

George P. Moschis ()
Additional contact information
George P. Moschis: (Emeritus) Georgia State University

Chapter 9 in Marketing to the Aging Population, 2022, pp 171-199 from Springer

Abstract: Abstract This chapter highlights several trends in the healthcare industry that provide opportunities for service providers of healthcare-related services to profit while enhancing the well-being of older adults. As older people realize the benefits of preventive healthcare for longevity and quality of life, they increasingly with age engage in activities, such as exercising and better nutrition, that help deter aging and the onset of chronic conditions. In response to this trend, healthcare service providers expand the scope of their services, making them available in a larger number of locations with the assistance of new technologies, such as adult day-care centers and the aging person’s private home. In addition, hospitals are attempting to reposition and expand their services from the traditional forms of acute care that are provided in the hospital to acute and long-term care that can be provided in various convenient and less costly locations. And they attempt to compete with other providers who can provide a variety of healthcare services in the community and the aging person’s home. Factors such as consumer preferences for receiving various healthcare services, rising healthcare costs, and emerging technologies are making the provision of healthcare services more profitable and desirable for the elderly when they are offered at locations most convenient to the aging person, contributing to the recipient’s well-being.

Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-13097-7_9

Ordering information: This item can be ordered from
http://www.springer.com/9783031130977

DOI: 10.1007/978-3-031-13097-7_9

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().