Marketing to the Aging Population

George P. Moschis ()
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George P. Moschis: (Emeritus) Georgia State University

in Management for Professionals from Springer

Date: 2022
ISBN: 978-3-031-13097-7
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Chapters in this book:

Ch 1 Overview

George P. Moschis

Ch 2 Understanding the Needs of Older Consumers

George P. Moschis

Ch 3 Overview of Older Consumer Behavior

George P. Moschis

Ch 4 Effectual Marketing Strategies and Tactics

George P. Moschis

Ch 5 Marketing Food and Beverage Products

George P. Moschis

Ch 6 Marketing Apparel and Footwear

George P. Moschis

Ch 7 Marketing Housing

George P. Moschis

Ch 8 Marketing Pharmaceutical and Personal Care Products

George P. Moschis

Ch 9 Marketing Healthcare

George P. Moschis

Ch 10 Marketing Long-Term Care

George P. Moschis

Ch 11 Marketing Financial Services

George P. Moschis

Ch 12 Marketing Insurance

George P. Moschis

Ch 13 Marketing Travel & Leisure Services

George P. Moschis

Ch 14 Seeking Profits by Enhancing Older Consumer Well-Being

George P. Moschis

Ch 15 Looking Ahead

George P. Moschis

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-031-13097-7

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DOI: 10.1007/978-3-031-13097-7

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