Management for Professionals

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Introduction: Demystifying Business Architecture: Daniel Simon
Introduction to Distribution Strategy: Livio Moretti
Lean Management: Introduction: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Marketing Strategy: A Global Discipline: Bodo B. Schlegelmilch
The World Is Changing: Annika Steiber and Sverker Alänge
The Significance of Digital Transformation: Xiaodong Ma
Important Dimensions of the Conversation That Determine Success or Failure: Hanspeter Zürcher
Demographic Developments and Other Social Phenomena: Hermann Troger
Real Estate Data Sources in Germany: Michael Voigtländer
It’s Time to Change the Project Model: Michael Knapp
Strategic Design: Eric Viardot
The Driving Force from Environment: Wenya Yang
The Promise of China: Christiane Prange
Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company: Uli Schneider and Jürgen Hoika
Introduction to Sustainable Fashion Governance: Anna-Maria Schneider and Sarah Margaretha Jastram
Introduction: Anurag K. Agarwal
Evolution of Hybrid PPPs: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
The Talent Management Plan of Siensol Environment Protection Industry Group: Hui Zhou
Introduction: From Impulse via Strategy to Implementation: Matthias Kolbusa
China Goes Global: Jan Y. Yang, Lei Chen and Zheng Tang
Introduction to Managing Industrial Services: Thomas Friedli and Philipp Osterrieder
Unchartered Territories: Treat Your Innovation as a Disaster: Mattia Vettorello, Boris Eisenbart and Charlie Ranscombe
Mass Casualty: Michael Madigan
Marketing and Channels of Distribution: Gary L. Frazier
Introduction: Martin Pfiffner
The Lesson: Oliver Treidler
Bank Management and Steering: Johannes Wernz
Managing for Return on Social Innovation (ROSI): Pillars for Sustainable Social Impact: Tiziana C. Dearing
The Big Picture: Why the Going Gets Tougher!: Mike Kleinemaß and Uwe G. Seebacher
The Retailer’s Pricing Challenge: Louis-Philippe Kerkhove
Software Product Management Fundamentals: Timo Wagenblatt
Correction to: Business Secrets Increase Asset Value: Graham Bell, Véronique Chapuis-Thuault, André Gorius, Aldona Kapacinskaite, Pierre Ollivier, Katarína Račková and Philippe Simon
Urban Logistics in Asia: Mark Goh
The Drive for Systematic Sales Management: The Sales Excellence Approach as a Roadmap: Christian Homburg, Heiko Schäfer and Janna Schneider
What Is Strategic About Strategic HR Development?: Matthias T. Meifert
The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design: Martin Stadelmann
The Birth of Leadership: Michael Alznauer
How Good Is Your Idea?: Tom Harris
General Information: Tracy Dathe, Volker Müller and Marc Helmold
How Environmental and Social Issues Affect Business Strategy: Melissa Demartini and Paolo Taticchi
Introduction to ESG and Its Growing Importance: Jianrong Wang
Commodity Marketing: An Introduction into Key Concepts and Processes: Margit Enke, Anja Geigenmüller and Alexander Leischnig
Customers: Unknown Entities!: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Awakened Leadership: A Mindful Roadmap for Perpetual Design Thinking: Joan Marques
China 2.0: Henk R. Randau and Olga Medinskaya
Preface: Joseph Joy
Motivation: Martin Auer
Growth imperative and money creation – a new outlook on growth dynamics: Hans Christoph Binswanger
Market Segmentation: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Communication: Information Certification: Virginie Pasquon