Management for Professionals

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The Significance of Digital Transformation: Xiaodong Ma
Decision-Making: Zheng Qin, Yan Li and Yinzhou Yang
Unchartered Territories: Treat Your Innovation as a Disaster: Mattia Vettorello, Boris Eisenbart and Charlie Ranscombe
Mass Casualty: Michael Madigan
Generating Cyber Intelligence (CYBINT) Scenarios and Solutions to Address Uncertainty for Decision-Advantage: Using Intelligence Engineering and Strategic Options Analysis: Bruce Garvey and Adam D. M. Svendsen
Bank Management and Steering: Johannes Wernz
Demographic Developments and Other Social Phenomena: Hermann Troger
Real Estate Data Sources in Germany: Michael Voigtländer
General Information: Tracy Dathe, Volker Müller and Marc Helmold
How Environmental and Social Issues Affect Business Strategy: Melissa Demartini and Paolo Taticchi
Customers: Unknown Entities!: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Commodity Marketing: An Introduction into Key Concepts and Processes: Margit Enke, Anja Geigenmüller and Alexander Leischnig
Awakened Leadership: A Mindful Roadmap for Perpetual Design Thinking: Joan Marques
Describing Intercultural Competence: Alex Matveev
Some Basic Concepts for Marketing Renewable Energy: Christian Friege and Carsten Herbes
The Challenge of Our Lifetime: Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze and Emilia Wiking
Introduction to Lean and Muda (Waste): Thomas Pyzdek
About the Book: Leigh-ann Onnis
The Scope of Human Resource Development: Both an Academic Discipline and Professional Practice: Lyle Yorks, Amy Lui Abel and Denise Rotatori
Introduction: Stefano Tonchia
Introduction: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
The Lesson: Oliver Treidler
Introduction: Martin Pfiffner
Bank Management and Steering: Johannes Wernz
Luxury, Back to Origins: Wided Batat
It’s Time to Change the Project Model: Michael Knapp
The Driving Force from Environment: Wenya Yang
Introduction to Sustainable Fashion Governance: Anna-Maria Schneider and Sarah Margaretha Jastram
The Promise of China: Christiane Prange
Strategic Design: Eric Viardot
Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company: Uli Schneider and Jürgen Hoika
The Talent Management Plan of Siensol Environment Protection Industry Group: Hui Zhou
Introduction: From Impulse via Strategy to Implementation: Matthias Kolbusa
Evolution of Hybrid PPPs: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Introduction: Anurag K. Agarwal
Software Product Management Fundamentals: Timo Wagenblatt
Correction to: Business Secrets Increase Asset Value: Graham Bell, Véronique Chapuis-Thuault, André Gorius, Aldona Kapacinskaite, Pierre Ollivier, Katarína Račková and Philippe Simon
Introduction: Relevance of Doing Business in Africa: Philipp Carlowitz and Simon Züfle
Preface: Joseph Joy
Motivation: Martin Auer
Why Are Corporate Ambition and Culture Vital for Sustainability?: Eric Viardot
China 2.0: Henk R. Randau and Olga Medinskaya
Growth imperative and money creation – a new outlook on growth dynamics: Hans Christoph Binswanger
Market Segmentation: Sara Dolnicar, Bettina Grün and Friedrich Leisch
A Capital Idea: Richard Thomas Watson and Saji K. Mathew
A Capital Idea: Richard Thomas Watson
Ethics for Non-philosophers: Basis of Ethics and Ethical Perspectives: Stefan H. Vieweg
The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design: Martin Stadelmann
How Good Is Your Idea?: Tom Harris
The Drive for Systematic Sales Management: The Sales Excellence Approach as a Roadmap: Christian Homburg, Heiko Schäfer and Janna Schneider