Management for Professionals

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Luxury, Back to Origins: Wided Batat
It’s Time to Change the Project Model: Michael Knapp
Introduction: Martin Pfiffner
The Lesson: Oliver Treidler
Bank Management and Steering: Johannes Wernz
Software Product Management Fundamentals: Timo Wagenblatt
Commodity Marketing: An Introduction into Key Concepts and Processes: Margit Enke, Anja Geigenmüller and Alexander Leischnig
General Information: Tracy Dathe, Volker Müller and Marc Helmold
Awakened Leadership: A Mindful Roadmap for Perpetual Design Thinking: Joan Marques
How Environmental and Social Issues Affect Business Strategy: Melissa Demartini and Paolo Taticchi
Customers: Unknown Entities!: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Introduction to Lean and Muda (Waste): Thomas Pyzdek
Sustainable Practices for Long-Term Business Efficiency: The Permaenterprise as a Strong Sustainable Model in the Age of the Anthropocene: Christian Makaya and Olivier Cateura
The Scope of Human Resource Development: Both an Academic Discipline and Professional Practice: Lyle Yorks, Amy Lui Abel and Denise Rotatori
The Challenge of Our Lifetime: Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze and Emilia Wiking
About the Book: Leigh-ann Onnis
The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design: Martin Stadelmann
The Drive for Systematic Sales Management: The Sales Excellence Approach as a Roadmap: Christian Homburg, Heiko Schäfer and Janna Schneider
Urban Logistics in Asia: Mark Goh
What Is Strategic About Strategic HR Development?: Matthias T. Meifert
How Good Is Your Idea?: Tom Harris
The Birth of Leadership: Michael Alznauer
China 2.0: Henk R. Randau and Olga Medinskaya
Introduction: Relevance of Doing Business in Africa: Philipp Carlowitz and Simon Züfle
Market Segmentation: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Communication: Information Certification: Virginie Pasquon
Growth imperative and money creation – a new outlook on growth dynamics: Hans Christoph Binswanger
Why Are Corporate Ambition and Culture Vital for Sustainability?: Eric Viardot
Motivation: Martin Auer
Preface: Joseph Joy
Family Company Governance Case: Martin Hilb
Introduction: Radu Atanasiu
Why Project Management?: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Introduction: Hermut Kormann and Birgit Suberg
Vision of Efficient Processes: Martin Hofmann
Introduction: JinHyo Joseph Yun
Understanding the Need for a New Approach to Strategy Development: Claude Diderich
Leveraging Strategic Change with Continuity: Professor Sushil
Dancing with Biopunks: Innovation in the Life Science Industry and Science Fiction: Avo Schönbohm and Isabella Hermann
Why New Management Models Are Needed: And the New Management Capabilities: Annika Steiber
Introduction to VUCA: Sharda S. Nandram and Puneet K. Bindlish
The Multinational Corporation: Ebimo Amungo
Introduction to Digital Content: Xuejing Ma
Knowledge Risk Management—State of Research: Susanne Durst and Thomas Henschel
Module 1: Managing Self: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Decision-Making: Zheng Qin, Yan Li and Yinzhou Yang
Unchartered Territories: Treat Your Innovation as a Disaster: Mattia Vettorello, Boris Eisenbart and Charlie Ranscombe
Mass Casualty: Michael Madigan
Service Productivity and Innovation: John Bessant, Claudia Lehmann and Kathrin M. Möslein
Introduction: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage