Management for Professionals

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Evolution of Hybrid PPPs: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company: Uli Schneider and Jürgen Hoika
Strategic Design: Eric Viardot
The Promise of China: Christiane Prange
Introduction to Sustainable Fashion Governance: Anna-Maria Schneider and Sarah Margaretha Jastram
Introduction: From Impulse via Strategy to Implementation: Matthias Kolbusa
Introduction: Anurag K. Agarwal
The Driving Force from Environment: Wenya Yang
Knowledge Risk Management—State of Research: Susanne Durst and Thomas Henschel
Module 1: Managing Self: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Luxury, Back to Origins: Wided Batat
The Concept of a Comprehensive Management Approach: Hans-Werner Franz
Corporate Reputation: An Introduction to a Complex Construct: Sabrina Helm
A Case for Social Entrepreneurship in Our Times: Joan Marques
Introduction: Niklas Schaffmeister
Project Data: Mario Vanhoucke
Introduction to the Research Topic and Its Domains: Susanne Durst and Thomas Henschel
Scrum Culture Definition: Dominik Maximini
Real Estate Data Sources in Germany: Michael Voigtländer
Ethics for Non-philosophers: Basis of Ethics and Ethical Perspectives: Stefan H. Vieweg
A Capital Idea: Richard Thomas Watson
A Capital Idea: Richard Thomas Watson and Saji K. Mathew
Demographic Developments and Other Social Phenomena: Hermann Troger
Real Estate Data Sources in Germany: Michael Voigtländer
Why Project Management?: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Introduction: Hermut Kormann and Birgit Suberg
Family Company Governance Case: Martin Hilb
Introduction: Radu Atanasiu
Market Segmentation: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Why Are Corporate Ambition and Culture Vital for Sustainability?: Eric Viardot
Introduction: Relevance of Doing Business in Africa: Philipp Carlowitz and Simon Züfle
Motivation: Martin Auer
Preface: Joseph Joy
Growth imperative and money creation – a new outlook on growth dynamics: Hans Christoph Binswanger
China 2.0: Henk R. Randau and Olga Medinskaya
Some Basic Concepts for Marketing Renewable Energy: Christian Friege and Carsten Herbes
Describing Intercultural Competence: Alex Matveev
Customers: Unknown Entities!: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
General Information: Tracy Dathe, Volker Müller and Marc Helmold
Awakened Leadership: A Mindful Roadmap for Perpetual Design Thinking: Joan Marques
Commodity Marketing: An Introduction into Key Concepts and Processes: Margit Enke, Anja Geigenmüller and Alexander Leischnig
How Environmental and Social Issues Affect Business Strategy: Melissa Demartini and Paolo Taticchi
Decision-Making: Zheng Qin, Yan Li and Yinzhou Yang
Bank Management and Steering: Johannes Wernz
Generating Cyber Intelligence (CYBINT) Scenarios and Solutions to Address Uncertainty for Decision-Advantage: Using Intelligence Engineering and Strategic Options Analysis: Bruce Garvey and Adam D. M. Svendsen
The Big Picture: Why the Going Gets Tougher!: Mike Kleinemaß and Uwe G. Seebacher
The Retailer’s Pricing Challenge: Louis-Philippe Kerkhove
Managing for Return on Social Innovation (ROSI): Pillars for Sustainable Social Impact: Tiziana C. Dearing
Unchartered Territories: Treat Your Innovation as a Disaster: Mattia Vettorello, Boris Eisenbart and Charlie Ranscombe
Mass Casualty: Michael Madigan