Management for Professionals
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- Introduction to Sustainable Fashion Governance
- Anna-Maria Schneider and Sarah Margaretha Jastram
- Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company
- Uli Schneider and Jürgen Hoika
- Introduction
- Georg Weiers
- Business Process Management: Potentials and Challenges of Driving Innovation
- Theresa Schmiedel and Jan vom Brocke
- The Programmatic Advertising Principle
- Oliver Busch
- Service Productivity and Innovation
- John Bessant, Claudia Lehmann and Kathrin M. Möslein
- Introduction
- Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
- Introduction: Relevance of Doing Business in Africa
- Philipp Carlowitz and Simon Züfle
- Market Segmentation
- Sara Dolnicar, Bettina Grün and Friedrich Leisch
- China 2.0
- Henk R. Randau and Olga Medinskaya
- Why Are Corporate Ambition and Culture Vital for Sustainability?
- Eric Viardot
- Preface
- Joseph Joy
- Growth imperative and money creation – a new outlook on growth dynamics
- Hans Christoph Binswanger
- Motivation
- Martin Auer
- Corporate Reputation: An Introduction to a Complex Construct
- Sabrina Helm
- Introduction to the Research Topic and Its Domains
- Susanne Durst and Thomas Henschel
- Scrum Culture Definition
- Dominik Maximini
- Real Estate Data Sources in Germany
- Michael Voigtländer
- Project Data
- Mario Vanhoucke
- Introduction
- Niklas Schaffmeister
- A Case for Social Entrepreneurship in Our Times
- Joan Marques
- Important Dimensions of the Conversation That Determine Success or Failure
- Hanspeter Zürcher
- The Significance of Digital Transformation
- Xiaodong Ma
- Services Everywhere
- Lefei Li
- Why a Scrum Culture Is Important
- Dominik Maximini
- An Uncertain and More Complex Environment Requires You Learn from Your Decisions: Question the Known and Seek Answers to the Unknown
- Vincent P. Barabba
- Real Estate Data Sources in Germany
- Michael Voigtländer
- Demographic Developments and Other Social Phenomena
- Hermann Troger
- Why Project Management?
- Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
- Introduction
- Radu Atanasiu
- Family Company Governance Case
- Martin Hilb
- Introduction
- Hermut Kormann and Birgit Suberg
- Family Strategy over Generations
- Arist von Schlippe, Tom A. Rüsen and Torsten Groth
- Blockchain Foundations
- Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
- Luxury, Back to Origins
- Wided Batat
- It’s Time to Change the Project Model
- Michael Knapp
- A Capital Idea
- Richard Thomas Watson and Saji K. Mathew
- Ethics for Non-philosophers: Basis of Ethics and Ethical Perspectives
- Stefan H. Vieweg
- A Capital Idea
- Richard Thomas Watson
- Decision-Making
- Zheng Qin, Yan Li and Yinzhou Yang
- The Concept of a Comprehensive Management Approach
- Hans-Werner Franz
- Some Basic Concepts for Marketing Renewable Energy
- Christian Friege and Carsten Herbes
- Describing Intercultural Competence
- Alex Matveev
- Customers: Unknown Entities!
- Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
- How Environmental and Social Issues Affect Business Strategy
- Melissa Demartini and Paolo Taticchi
- General Information
- Tracy Dathe, Volker Müller and Marc Helmold
- Awakened Leadership: A Mindful Roadmap for Perpetual Design Thinking
- Joan Marques
- Commodity Marketing: An Introduction into Key Concepts and Processes
- Margit Enke, Anja Geigenmüller and Alexander Leischnig
- Introduction
- Martin Pfiffner
- Bank Management and Steering
- Johannes Wernz
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