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Management for Professionals

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China Goes Global
Jan Y. Yang, Lei Chen and Zheng Tang
The Driving Force from Environment
Wenya Yang
Introduction
Anurag K. Agarwal
The Promise of China
Christiane Prange
Introduction: From Impulse via Strategy to Implementation
Matthias Kolbusa
The Talent Management Plan of Siensol Environment Protection Industry Group
Hui Zhou
Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company
Uli Schneider and Jürgen Hoika
Introduction to Sustainable Fashion Governance
Anna-Maria Schneider and Sarah Margaretha Jastram
Strategic Design
Eric Viardot
Evolution of Hybrid PPPs
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Introduction
Martin Pfiffner
The Lesson
Oliver Treidler
Bank Management and Steering
Johannes Wernz
Managing for Return on Social Innovation (ROSI): Pillars for Sustainable Social Impact
Tiziana C. Dearing
The Retailer’s Pricing Challenge
Louis-Philippe Kerkhove
The Big Picture: Why the Going Gets Tougher!
Mike Kleinemaß and Uwe G. Seebacher
Growth imperative and money creation – a new outlook on growth dynamics
Hans Christoph Binswanger
Why Are Corporate Ambition and Culture Vital for Sustainability?
Eric Viardot
China 2.0
Henk R. Randau and Olga Medinskaya
Motivation
Martin Auer
Market Segmentation
Sara Dolnicar, Bettina Grün and Friedrich Leisch
Introduction: Relevance of Doing Business in Africa
Philipp Carlowitz and Simon Züfle
Preface
Joseph Joy
Family Strategy over Generations
Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Blockchain Foundations
Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
How Environmental and Social Issues Affect Business Strategy
Melissa Demartini and Paolo Taticchi
Commodity Marketing: An Introduction into Key Concepts and Processes
Margit Enke, Anja Geigenmüller and Alexander Leischnig
Awakened Leadership: A Mindful Roadmap for Perpetual Design Thinking
Joan Marques
General Information
Tracy Dathe, Volker Müller and Marc Helmold
Customers: Unknown Entities!
Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
It’s Time to Change the Project Model
Michael Knapp
Introduction
Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
The Programmatic Advertising Principle
Oliver Busch
Business Process Management: Potentials and Challenges of Driving Innovation
Theresa Schmiedel and Jan vom Brocke
Service Productivity and Innovation
John Bessant, Claudia Lehmann and Kathrin M. Möslein
Introduction
Georg Weiers
The Drive for Systematic Sales Management: The Sales Excellence Approach as a Roadmap
Christian Homburg, Heiko Schäfer and Janna Schneider
The Birth of Leadership
Michael Alznauer
How Good Is Your Idea?
Tom Harris
The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design
Martin Stadelmann
What Is Strategic About Strategic HR Development?
Matthias T. Meifert
Urban Logistics in Asia
Mark Goh
Generating Cyber Intelligence (CYBINT) Scenarios and Solutions to Address Uncertainty for Decision-Advantage: Using Intelligence Engineering and Strategic Options Analysis
Bruce Garvey and Adam D. M. Svendsen
Bank Management and Steering
Johannes Wernz
Applicability
Ondrej Zizlavsky and Eddie Fisher
Real Estate Data Sources in Germany
Michael Voigtländer
Introduction to the Research Topic and Its Domains
Susanne Durst and Thomas Henschel
Project Data
Mario Vanhoucke
A Case for Social Entrepreneurship in Our Times
Joan Marques
Introduction
Niklas Schaffmeister
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