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Management for Professionals

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Strategic Design
Eric Viardot
Introduction: From Impulse via Strategy to Implementation
Matthias Kolbusa
Evolution of Hybrid PPPs
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Introduction
Anurag K. Agarwal
Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company
Uli Schneider and Jürgen Hoika
The Promise of China
Christiane Prange
The Talent Management Plan of Siensol Environment Protection Industry Group
Hui Zhou
The Driving Force from Environment
Wenya Yang
Introduction to Sustainable Fashion Governance
Anna-Maria Schneider and Sarah Margaretha Jastram
Managing for Return on Social Innovation (ROSI): Pillars for Sustainable Social Impact
Tiziana C. Dearing
The Big Picture: Why the Going Gets Tougher!
Mike Kleinemaß and Uwe G. Seebacher
The Retailer’s Pricing Challenge
Louis-Philippe Kerkhove
Ethics for Non-philosophers: Basis of Ethics and Ethical Perspectives
Stefan H. Vieweg
A Capital Idea
Richard Thomas Watson and Saji K. Mathew
A Capital Idea
Richard Thomas Watson
Bank Management and Steering
Johannes Wernz
The Lesson
Oliver Treidler
Introduction
Martin Pfiffner
Introduction
Radu Atanasiu
Why Project Management?
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Introduction
Hermut Kormann and Birgit Suberg
Family Company Governance Case
Martin Hilb
Growth imperative and money creation – a new outlook on growth dynamics
Hans Christoph Binswanger
Market Segmentation
Sara Dolnicar, Bettina Grün and Friedrich Leisch
China 2.0
Henk R. Randau and Olga Medinskaya
Preface
Joseph Joy
Introduction: Relevance of Doing Business in Africa
Philipp Carlowitz and Simon Züfle
Communication: Information Certification
Virginie Pasquon
Motivation
Martin Auer
Why Are Corporate Ambition and Culture Vital for Sustainability?
Eric Viardot
Knowledge Risk Management—State of Research
Susanne Durst and Thomas Henschel
Module 1: Managing Self
Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Applicability
Ondrej Zizlavsky and Eddie Fisher
Real Estate Data Sources in Germany
Michael Voigtländer
Demographic Developments and Other Social Phenomena
Hermann Troger
Global Talent Management: An Introduction and a Review
Akram Al Ariss
About This Book
Mario Vanhoucke
Eastern Psyche
N. K. Singh
Development of the Life Sciences Industry over the past 30 Years
Andreas Föller and Julia Kemmer
Describing Intercultural Competence
Alex Matveev
Some Basic Concepts for Marketing Renewable Energy
Christian Friege and Carsten Herbes
Luxury, Back to Origins
Wided Batat
Introduction
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Introduction
Stefano Tonchia
China Goes Global
Jan Y. Yang, Lei Chen and Zheng Tang
Introduction to Managing Industrial Services
Thomas Friedli and Philipp Osterrieder
Blockchain Foundations
Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Family Strategy over Generations
Arist von Schlippe, Tom A. Rüsen and Torsten Groth
A Case for Social Entrepreneurship in Our Times
Joan Marques
Introduction to the Research Topic and Its Domains
Susanne Durst and Thomas Henschel
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