Management for Professionals

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Basics of Price Management: Frank Frohmann
Foundations of Systematic Innovation: Rupert A. Brandmeier and Florian Rupp
The Programmatic Advertising Principle: Oliver Busch
Service Productivity and Innovation: John Bessant, Claudia Lehmann and Kathrin M. Möslein
Introduction: Georg Weiers
Business Process Management: Potentials and Challenges of Driving Innovation: Theresa Schmiedel and Jan vom Brocke
Introduction: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Introduction to Sustainable Fashion Governance: Anna-Maria Schneider and Sarah Margaretha Jastram
Introduction: Anurag K. Agarwal
The Promise of China: Christiane Prange
Strategic Design: Eric Viardot
The Driving Force from Environment: Wenya Yang
Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company: Uli Schneider and Jürgen Hoika
Introduction: From Impulse via Strategy to Implementation: Matthias Kolbusa
The Talent Management Plan of Siensol Environment Protection Industry Group: Hui Zhou
Evolution of Hybrid PPPs: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
It’s Time to Change the Project Model: Michael Knapp
Some Basic Concepts for Marketing Renewable Energy: Christian Friege and Carsten Herbes
Describing Intercultural Competence: Alex Matveev
Module 1: Managing Self: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Knowledge Risk Management—State of Research: Susanne Durst and Thomas Henschel
Software Product Management Fundamentals: Timo Wagenblatt
Introduction: Stefano Tonchia
Introduction: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
How Environmental and Social Issues Affect Business Strategy: Melissa Demartini and Paolo Taticchi
General Information: Tracy Dathe, Volker Müller and Marc Helmold
Introduction to ESG and Its Growing Importance: Jianrong Wang
Customers: Unknown Entities!: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Commodity Marketing: An Introduction into Key Concepts and Processes: Margit Enke, Anja Geigenmüller and Alexander Leischnig
Awakened Leadership: A Mindful Roadmap for Perpetual Design Thinking: Joan Marques
Corporate Reputation: An Introduction to a Complex Construct: Sabrina Helm
Scrum Culture Definition: Dominik Maximini
Introduction: Niklas Schaffmeister
Introduction to the Research Topic and Its Domains: Susanne Durst and Thomas Henschel
Real Estate Data Sources in Germany: Michael Voigtländer
A Case for Social Entrepreneurship in Our Times: Joan Marques
Project Data: Mario Vanhoucke
Bank Management and Steering: Johannes Wernz
Generating Cyber Intelligence (CYBINT) Scenarios and Solutions to Address Uncertainty for Decision-Advantage: Using Intelligence Engineering and Strategic Options Analysis: Bruce Garvey and Adam D. M. Svendsen
About This Book: Mario Vanhoucke
Global Talent Management: An Introduction and a Review: Akram Al Ariss
Decision-Making: Zheng Qin, Yan Li and Yinzhou Yang
Demographic Developments and Other Social Phenomena: Hermann Troger
Real Estate Data Sources in Germany: Michael Voigtländer
Correction to: Business Secrets Increase Asset Value: Graham Bell, Véronique Chapuis-Thuault, André Gorius, Aldona Kapacinskaite, Pierre Ollivier, Katarína Račková and Philippe Simon
China Goes Global: Jan Y. Yang, Lei Chen and Zheng Tang
Introduction to Managing Industrial Services: Thomas Friedli and Philipp Osterrieder
An Uncertain and More Complex Environment Requires You Learn from Your Decisions: Question the Known and Seek Answers to the Unknown: Vincent P. Barabba
Why a Scrum Culture Is Important: Dominik Maximini
Services Everywhere: Lefei Li