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Management for Professionals

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The Significance of Digital Transformation
Xiaodong Ma
Decision-Making
Zheng Qin, Yan Li and Yinzhou Yang
Unchartered Territories: Treat Your Innovation as a Disaster
Mattia Vettorello, Boris Eisenbart and Charlie Ranscombe
Mass Casualty
Michael Madigan
Generating Cyber Intelligence (CYBINT) Scenarios and Solutions to Address Uncertainty for Decision-Advantage: Using Intelligence Engineering and Strategic Options Analysis
Bruce Garvey and Adam D. M. Svendsen
Bank Management and Steering
Johannes Wernz
Demographic Developments and Other Social Phenomena
Hermann Troger
Real Estate Data Sources in Germany
Michael Voigtländer
General Information
Tracy Dathe, Volker Müller and Marc Helmold
How Environmental and Social Issues Affect Business Strategy
Melissa Demartini and Paolo Taticchi
Customers: Unknown Entities!
Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Commodity Marketing: An Introduction into Key Concepts and Processes
Margit Enke, Anja Geigenmüller and Alexander Leischnig
Awakened Leadership: A Mindful Roadmap for Perpetual Design Thinking
Joan Marques
Describing Intercultural Competence
Alex Matveev
Some Basic Concepts for Marketing Renewable Energy
Christian Friege and Carsten Herbes
The Challenge of Our Lifetime
Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze and Emilia Wiking
Introduction to Lean and Muda (Waste)
Thomas Pyzdek
About the Book
Leigh-ann Onnis
The Scope of Human Resource Development: Both an Academic Discipline and Professional Practice
Lyle Yorks, Amy Lui Abel and Denise Rotatori
Introduction
Stefano Tonchia
Introduction
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
The Lesson
Oliver Treidler
Introduction
Martin Pfiffner
Bank Management and Steering
Johannes Wernz
Luxury, Back to Origins
Wided Batat
It’s Time to Change the Project Model
Michael Knapp
The Driving Force from Environment
Wenya Yang
Introduction to Sustainable Fashion Governance
Anna-Maria Schneider and Sarah Margaretha Jastram
The Promise of China
Christiane Prange
Strategic Design
Eric Viardot
Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company
Uli Schneider and Jürgen Hoika
The Talent Management Plan of Siensol Environment Protection Industry Group
Hui Zhou
Introduction: From Impulse via Strategy to Implementation
Matthias Kolbusa
Evolution of Hybrid PPPs
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Introduction
Anurag K. Agarwal
Software Product Management Fundamentals
Timo Wagenblatt
Correction to: Business Secrets Increase Asset Value
Graham Bell, Véronique Chapuis-Thuault, André Gorius, Aldona Kapacinskaite, Pierre Ollivier, Katarína Račková and Philippe Simon
Introduction: Relevance of Doing Business in Africa
Philipp Carlowitz and Simon Züfle
Preface
Joseph Joy
Motivation
Martin Auer
Why Are Corporate Ambition and Culture Vital for Sustainability?
Eric Viardot
China 2.0
Henk R. Randau and Olga Medinskaya
Growth imperative and money creation – a new outlook on growth dynamics
Hans Christoph Binswanger
Market Segmentation
Sara Dolnicar, Bettina Grün and Friedrich Leisch
A Capital Idea
Richard Thomas Watson and Saji K. Mathew
A Capital Idea
Richard Thomas Watson
Ethics for Non-philosophers: Basis of Ethics and Ethical Perspectives
Stefan H. Vieweg
The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design
Martin Stadelmann
How Good Is Your Idea?
Tom Harris
The Drive for Systematic Sales Management: The Sales Excellence Approach as a Roadmap
Christian Homburg, Heiko Schäfer and Janna Schneider
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