The Multinational Corporation

Ebimo Amungo
Additional contact information
Ebimo Amungo: Amungo Consulting Limited

Chapter 1 in The Rise of the African Multinational Enterprise (AMNE), 2020, pp 3-14 from Springer

Abstract: Abstract We live in a world of familiar names, brands and personalized preferences. From the mundane to the most sophisticated of our needs, we seek out products and services that assure us of our quality, convenience, affordability, availability, value or whatever preference we yearn for. These products are provided by enterprises that innovated, and continue to do so, as they expand into new territories seeking markets, resources and efficiency. Their products and services hold significant market share and their knowhow, technology, and other capabilities imbue them with the confidence to venture abroad. Often with vast footprints, clout and revenues, these firms are intriguing and understanding their motivation, strategies and behaviors is the abiding objective of international business studies.

Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-33096-5_1

Ordering information: This item can be ordered from
http://www.springer.com/9783030330965

DOI: 10.1007/978-3-030-33096-5_1

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().