Management for Professionals

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Haier: A Traditional Firm Transforming into a Digital Winner: Annika Steiber
IP as a New Value Driver for Sustainable Start-Ups: Sven Gensler, André Brosowski and Philipp E. Hammans
Schedule Adherence: Mario Vanhoucke
Network Mobilization: R. Srinivasan
Social Entrepreneurship: A Call for Collective Action: Grace Davie
Evaluation and Efficacy of Storytelling: Karin Thier
Reason, Emotions, Intuition: Radu Atanasiu
My Second Job in Government: Back to the Bureau: Vincent P. Barabba
Develop Purpose, Ambition Level, and Strategy: Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze and Emilia Wiking
Cloud Computing and Social Commerce: Sanjay Mohapatra and Laxmikant Lokhande
What Is First Principles Thinking?: George Tovstiga
Scrum Introduction Overview: Dominik Maximini
Situation Beneath the Technology in the Age of Digital Transformation: Klaus Kühnel
Competitive Advantages: Quicker, Higher, Farther: Christian Homburg, Heiko Schäfer and Janna Schneider
Narrative Inquiry: Kate Maguire and Alison Scott-Baumann
Globalizing Coffee Culture: The Case of Starbucks: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
“Good Management” in Enterprises Today May Be Blocking Innovation: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
PIM Processes: Jorij Abraham
Mastering Titanic Challenges: Dan Norenberg
Integrated Network Planning: A Key Success Factor for Network Operators: Lutz Fritzsche, Mathias Schweigel and Rong Zhao
Development and capital flow mysteries: Thomas Davoine
The Perspective of Resources: Lefei Li
Sustainable Buildings: Christine Lemaitre
Place Branding: The Future: Florian Kaefer
Change Frameworks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment: Wingsun Li
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
The USA: Peter Curwen and Jason Whalley
Blockchain and Transparency in Projects: Antonio Bassi
Evolving Organizational Mechanics: Harmonizing Event-Driven and Process-Centric Strategies for Resilience and Sustainability: Massimo Mistretta
Primary Research: The Nature of Scrum Survey: Dominik Maximini
Coaching of Key Talents in Multinational Companies: Raija Salomaa
The Importance of an Enterprise Information Management Strategy: John Septer
Where to Find Meaningful Business Information?: Thomas Frisendal
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
Terroirs: Tell Me Where You Come From?: Pierre Mora
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
History and Evolution in Quality Management (QM): Marc Helmold
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
Eight Areas of Action to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
The Secret Engine: Goals, Strategy, and Behavior: Stephen R Balzac
Leadership, Empowerment and New Work Concepts: Marc Helmold
Principles of Lean Production: Alexander Tsigkas
Commodities in the Service Sector: Particularities and Implications for Marketing: Manfred Bruhn and Anja Zimmermann
Aim for Perfection: George Vekinis
Managing Service Productivity: Stephan Klingner, Stephanie Pravemann, Michael Becker and Klaus-Peter Fähnrich