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Management for Professionals

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Case 6 The Trade Desk
B. Rajesh Kumar
Operations
Eric Viardot
To Create a Sense of Urgency
Hermut Kormann and Birgit Suberg
B2B and B2C Marketing
Marc Helmold
All about Lead Community Fundraising
Linda Mareen Neugebauer and Irene Zanko
Diagnosing the ‘Organizational Unconscious’
N. K. Singh
Invoice Automation: Increasing Efficiency in the Office at Satherm GmbH Using Artificial Intelligence
Martin Danner, Björn Maurer, Svea Schuh, Tobias Greff and Dirk Werth
Business/IT Alignment
Steven Haes and Wim Grembergen
Making Sense of Organizational Change in Times of Dynamic Complexity: Change Managerialism and Reflexivity
Alain Guiette and Koen Vandenbempt
Transaction Interface: Organization, Process, and System
Chihiro Suematsu
Negotiations as Integral Part of the Corporate Strategy
Marc Helmold
An Innovation in Last-Mile Delivery
Kok Choon Tan
Creativity: Problem—Novel Solution—Communication
Rupert A. Brandmeier and Florian Rupp
Tools and Techniques
Ondrej Zizlavsky and Eddie Fisher
Joyson Electronics/Preh: Be Part of Something Big
Jan Y. Yang, Lei Chen and Zheng Tang
Acquisitions by Verizon
B. Rajesh Kumar
Mediation
Stephan Proksch
Planning for Control and Evaluation
Erik Jannesson and Fredrik Nilsson
A Reference Framework for Network Design
Thomas Friedli, Andreas Mundt and Stefan Thomas
Productivity Change
Kenneth Moore
Issues and Challenges in Knowledge Management
Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Developing Multi-Agent Systems for Autonomic Business
Christos Voudouris
Global Social Innovation Starts with European Digital Platforms
Philipp Plugmann
Employee Provident Funds’ Market Performance: The Case of Malaysia
Mamunur Rashid and William Kong Choon San
Culture Change Towards New Work Concepts
Marc Helmold
A Reflection on the Ethos of the Era: Kautilya’s Aphorisms (Management in Arthashastra)
N. K. Singh
Innovative Leadership and Technology in Modern Business
Klaus Kühnel
Attuning to Clients
Sharda S. Nandram
Legal Advisor–Service Provider–Business Partner: Shifting the Mindset of Corporate Lawyers
Rainer Markfort
Technology Speed and Substitution
Roman Boutellier and Mareike Heinzen
Notification of Outcome and Contracts
C.-Andreas Dalluege, Aleksandra Lovrenčič and Florian Scheibein
Managing Crisis in SMEs
Tarmo Koppel and Olga Tšernikova
The Individual at the Center of the Learning Process
Theresia Olsson Neve
Identity, Image and Reputation
Nuno Zarco Camara
Africa: A Continent of Shortages
Ebimo Amungo
Performance Management: Leadership in the Digital Transformation
Jürgen Brunner Candrian
Find Out the Objectives of Your Negotiating Partner
Marc O. Opresnik
The Purpose of Leadership Is Conclusive
Michael Alznauer
Network Strategies for Growing Emerging Markets
Clifford M. Gross
Strategise like a 5* General
George Vekinis
Governance Objectives to Lead Digital Transformation
Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Financial Plan
Angel Gavieiro Besteiro
Aspiring to Be a Social Entrepreneur: Does Prosocial Motivation Matter?
Eric Adom Asante, Emmanuel Affum-Osei and Barbara Danquah
How Leading Brands Deliver Marketing with Meaning
Bob Gilbreath
Reward Governance Case
Rolf Dubs
Creating a Sense of Urgency
Dominik Maximini
The Architecture of HRIS Human Resource Information System (HRIS)
Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
China: Dancing with the Red Dragon
Niklas Schaffmeister
The Potentialum Organizational Model
Georg Michalik
Communication Within the Dynastic Business Family
Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
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