Management for Professionals

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Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment: Wingsun Li
The USA: Peter Curwen and Jason Whalley
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
Place Branding: The Future: Florian Kaefer
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
History and Evolution in Quality Management (QM): Marc Helmold
Terroirs: Tell Me Where You Come From?: Pierre Mora
Eight Areas of Action to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Mastering Titanic Challenges: Dan Norenberg
Integrated Network Planning: A Key Success Factor for Network Operators: Lutz Fritzsche, Mathias Schweigel and Rong Zhao
PIM Processes: Jorij Abraham
Transaction Interface: Organization, Process, and System: Chihiro Suematsu
Making Sense of Organizational Change in Times of Dynamic Complexity: Change Managerialism and Reflexivity: Alain Guiette and Koen Vandenbempt
Can PSA Peugeot Citroën Succeed in China?: Zhuomin Qin
An Innovation in Last-Mile Delivery: Kok Choon Tan
Why Resilient Firms Master Capability Management: Eric Viardot
Negotiations as Integral Part of the Corporate Strategy: Marc Helmold
Credit Data and Processing: Colin Chen
Sales Channels and Sales Partners: Designing the Route to the Customer: Christian Homburg, Heiko Schäfer and Janna Schneider
Artificial Intelligence Applications for Producing Glycosylated Biopharmaceutical Drug Modalities: Hans Henning Horsten
Customer-Related Customer Success Management Activities: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
The Elements of Digital Transformation: Xiaodong Ma
What Is an Organizational Strategic Decision?: Xiu-bao Yu
Supplier Management: Ulrich Weigel and Marco Ruecker
Operations: Eric Viardot
Case 6 The Trade Desk: B. Rajesh Kumar
Invoice Automation: Increasing Efficiency in the Office at Satherm GmbH Using Artificial Intelligence: Martin Danner, Björn Maurer, Svea Schuh, Tobias Greff and Dirk Werth
Hiring Practices for Operations: Gilad Issar and Liat Ramati Navon
Faircent™: Powering P2P Lending Revolution: R. Srinivasan
Elizabeth I of England: Managing a Team of Men: Paul Vanderbroeck
Lean Management as Part of the Corporate Strategy: Marc Helmold
The Cloud in the Driver’s Seat: Guido Reinking
Fundamentals and Structure of Safety Management Systems in Aviation: Roland Müller and Christopher Drax
Attuning to Clients: Sharda S. Nandram
Business/IT Alignment: Steven Haes and Wim Grembergen
Research Model and Hypothesis Development: Feifei Yang
Acquisitions by Verizon: B. Rajesh Kumar
Mediation: Stephan Proksch
Innovative Leadership and Technology in Modern Business: Klaus Kühnel
A Reflection on the Ethos of the Era: Kautilya’s Aphorisms (Management in Arthashastra): N. K. Singh
To Create a Sense of Urgency: Hermut Kormann and Birgit Suberg
B2B and B2C Marketing: Marc Helmold
Diagnosing the ‘Organizational Unconscious’: N. K. Singh
All about Lead Community Fundraising: Linda Mareen Neugebauer and Irene Zanko
A Reference Framework for Network Design: Thomas Friedli, Andreas Mundt and Stefan Thomas
Planning for Control and Evaluation: Erik Jannesson and Fredrik Nilsson