Management for Professionals

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Eight Areas of Action to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
History and Evolution in Quality Management (QM): Marc Helmold
Terroirs: Tell Me Where You Come From?: Pierre Mora
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
Evolving Organizational Mechanics: Harmonizing Event-Driven and Process-Centric Strategies for Resilience and Sustainability: Massimo Mistretta
Primary Research: The Nature of Scrum Survey: Dominik Maximini
Circular Business Models: Sustainability and Profitability in the Furniture Sector: José António Porfírio, Ricardo M. Rodrigues and Carlos Silva
Pricing StrategiesPricing strategies: Marc Helmold
The Client-Consultant Interaction: Jeremy David Curuksu
Guide to Source in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Overview of Older Consumer Behavior: George P. Moschis
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
Aim for Perfection: George Vekinis
Where to Find Meaningful Business Information?: Thomas Frisendal
Sports and Antitrust Law: Frederik Wiemer
Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines: Uli Schneider
Entering Global Markets: Bodo B. Schlegelmilch
The Importance of an Enterprise Information Management Strategy: John Septer
“Good Management” in Enterprises Today May Be Blocking Innovation: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Place Branding: The Future: Florian Kaefer
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
The USA: Peter Curwen and Jason Whalley
Change Frameworks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment: Wingsun Li
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Leadership, Empowerment and New Work Concepts: Marc Helmold
Principles of Lean Production: Alexander Tsigkas
Coaching of Key Talents in Multinational Companies: Raija Salomaa
Commodities in the Service Sector: Particularities and Implications for Marketing: Manfred Bruhn and Anja Zimmermann
Mastering Titanic Challenges: Dan Norenberg
Integrated Network Planning: A Key Success Factor for Network Operators: Lutz Fritzsche, Mathias Schweigel and Rong Zhao
PIM Processes: Jorij Abraham
Acquisitions by Verizon: B. Rajesh Kumar
Mediation: Stephan Proksch
Can PSA Peugeot Citroën Succeed in China?: Zhuomin Qin
The Elements of Digital Transformation: Xiaodong Ma
Customer-Related Customer Success Management Activities: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
What Is an Organizational Strategic Decision?: Xiu-bao Yu
Artificial Intelligence Applications for Producing Glycosylated Biopharmaceutical Drug Modalities: Hans Henning Horsten
Sales Channels and Sales Partners: Designing the Route to the Customer: Christian Homburg, Heiko Schäfer and Janna Schneider
Developing Multi-Agent Systems for Autonomic Business: Christos Voudouris
Issues and Challenges in Knowledge Management: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Culture Change Towards New Work Concepts: Marc Helmold
Employee Provident Funds’ Market Performance: The Case of Malaysia: Mamunur Rashid and William Kong Choon San
Global Social Innovation Starts with European Digital Platforms: Philipp Plugmann
Supplier Management: Ulrich Weigel and Marco Ruecker