Management for Professionals

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Integrated Network Planning: A Key Success Factor for Network Operators: Lutz Fritzsche, Mathias Schweigel and Rong Zhao
Coaching of Key Talents in Multinational Companies: Raija Salomaa
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
History and Evolution in Quality Management (QM): Marc Helmold
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
Terroirs: Tell Me Where You Come From?: Pierre Mora
Pricing StrategiesPricing strategies: Marc Helmold
Circular Business Models: Sustainability and Profitability in the Furniture Sector: José António Porfírio, Ricardo M. Rodrigues and Carlos Silva
Guide to Source in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
The Client-Consultant Interaction: Jeremy David Curuksu
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
Place Branding: The Future: Florian Kaefer
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
Leadership, Empowerment and New Work Concepts: Marc Helmold
Principles of Lean Production: Alexander Tsigkas
Overview of Older Consumer Behavior: George P. Moschis
Change Frameworks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment: Wingsun Li
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
The USA: Peter Curwen and Jason Whalley
Hiring Practices for Operations: Gilad Issar and Liat Ramati Navon
Tools and Techniques: Ondrej Zizlavsky and Eddie Fisher
Joyson Electronics/Preh: Be Part of Something Big: Jan Y. Yang, Lei Chen and Zheng Tang
Creativity: Problem—Novel Solution—Communication: Rupert A. Brandmeier and Florian Rupp
Acquisitions by Verizon: B. Rajesh Kumar
Mediation: Stephan Proksch
Research Model and Hypothesis Development: Feifei Yang
Business/IT Alignment: Steven Haes and Wim Grembergen
The “Initialisation” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Theoretical Foundations of ESG Strategy: Jianrong Wang
Elizabeth I of England: Managing a Team of Men: Paul Vanderbroeck
Transaction Interface: Organization, Process, and System: Chihiro Suematsu
Making Sense of Organizational Change in Times of Dynamic Complexity: Change Managerialism and Reflexivity: Alain Guiette and Koen Vandenbempt
Issues and Challenges in Knowledge Management: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Developing Multi-Agent Systems for Autonomic Business: Christos Voudouris
Employee Provident Funds’ Market Performance: The Case of Malaysia: Mamunur Rashid and William Kong Choon San
Culture Change Towards New Work Concepts: Marc Helmold
Global Social Innovation Starts with European Digital Platforms: Philipp Plugmann
The Elements of Digital Transformation: Xiaodong Ma
Customer-Related Customer Success Management Activities: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Artificial Intelligence Applications for Producing Glycosylated Biopharmaceutical Drug Modalities: Hans Henning Horsten
Sales Channels and Sales Partners: Designing the Route to the Customer: Christian Homburg, Heiko Schäfer and Janna Schneider
What Is an Organizational Strategic Decision?: Xiu-bao Yu
Credit Data and Processing: Colin Chen
Case 6 The Trade Desk: B. Rajesh Kumar
Operations: Eric Viardot
Innovative Leadership and Technology in Modern Business: Klaus Kühnel