Management for Professionals

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History and Evolution in Quality Management (QM): Marc Helmold
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
Eight Areas of Action to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Aim for Perfection: George Vekinis
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
Overview of Older Consumer Behavior: George P. Moschis
Mastering Titanic Challenges: Dan Norenberg
Integrated Network Planning: A Key Success Factor for Network Operators: Lutz Fritzsche, Mathias Schweigel and Rong Zhao
Sports and Antitrust Law: Frederik Wiemer
Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines: Uli Schneider
Entering Global Markets: Bodo B. Schlegelmilch
PIM Processes: Jorij Abraham
Primary Research: The Nature of Scrum Survey: Dominik Maximini
Evolving Organizational Mechanics: Harmonizing Event-Driven and Process-Centric Strategies for Resilience and Sustainability: Massimo Mistretta
Place Branding: The Future: Florian Kaefer
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment: Wingsun Li
The USA: Peter Curwen and Jason Whalley
Change Frameworks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Circular Business Models: Sustainability and Profitability in the Furniture Sector: José António Porfírio, Ricardo M. Rodrigues and Carlos Silva
Guide to Source in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Pricing StrategiesPricing strategies: Marc Helmold
The Client-Consultant Interaction: Jeremy David Curuksu
Attuning to Clients: Sharda S. Nandram
Customer-Related Customer Success Management Activities: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Sales Channels and Sales Partners: Designing the Route to the Customer: Christian Homburg, Heiko Schäfer and Janna Schneider
What Is an Organizational Strategic Decision?: Xiu-bao Yu
Artificial Intelligence Applications for Producing Glycosylated Biopharmaceutical Drug Modalities: Hans Henning Horsten
The Elements of Digital Transformation: Xiaodong Ma
Operations: Eric Viardot
Case 6 The Trade Desk: B. Rajesh Kumar
Supplier Management: Ulrich Weigel and Marco Ruecker
The “Initialisation” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Theoretical Foundations of ESG Strategy: Jianrong Wang
Elizabeth I of England: Managing a Team of Men: Paul Vanderbroeck
Planning for Control and Evaluation: Erik Jannesson and Fredrik Nilsson
Productivity Change: Kenneth Moore
A Reference Framework for Network Design: Thomas Friedli, Andreas Mundt and Stefan Thomas
Research Model and Hypothesis Development: Feifei Yang
Business/IT Alignment: Steven Haes and Wim Grembergen
A Reflection on the Ethos of the Era: Kautilya’s Aphorisms (Management in Arthashastra): N. K. Singh
Innovative Leadership and Technology in Modern Business: Klaus Kühnel
All about Lead Community Fundraising: Linda Mareen Neugebauer and Irene Zanko
To Create a Sense of Urgency: Hermut Kormann and Birgit Suberg
B2B and B2C Marketing: Marc Helmold
Diagnosing the ‘Organizational Unconscious’: N. K. Singh
The Cloud in the Driver’s Seat: Guido Reinking