Management for Professionals

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B2B and B2C Marketing: Marc Helmold
To Create a Sense of Urgency: Hermut Kormann and Birgit Suberg
Diagnosing the ‘Organizational Unconscious’: N. K. Singh
Productivity Change: Kenneth Moore
A Reference Framework for Network Design: Thomas Friedli, Andreas Mundt and Stefan Thomas
Planning for Control and Evaluation: Erik Jannesson and Fredrik Nilsson
Business/IT Alignment: Steven Haes and Wim Grembergen
Acquisitions by Verizon: B. Rajesh Kumar
Mediation: Stephan Proksch
Supplier Management: Ulrich Weigel and Marco Ruecker
Artificial Intelligence Applications for Producing Glycosylated Biopharmaceutical Drug Modalities: Hans Henning Horsten
Customer-Related Customer Success Management Activities: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Sales Channels and Sales Partners: Designing the Route to the Customer: Christian Homburg, Heiko Schäfer and Janna Schneider
The Elements of Digital Transformation: Xiaodong Ma
What Is an Organizational Strategic Decision?: Xiu-bao Yu
Making Sense of Organizational Change in Times of Dynamic Complexity: Change Managerialism and Reflexivity: Alain Guiette and Koen Vandenbempt
Transaction Interface: Organization, Process, and System: Chihiro Suematsu
Attuning to Clients: Sharda S. Nandram
Lean Management as Part of the Corporate Strategy: Marc Helmold
Fundamentals and Structure of Safety Management Systems in Aviation: Roland Müller and Christopher Drax
The Cloud in the Driver’s Seat: Guido Reinking
Can PSA Peugeot Citroën Succeed in China?: Zhuomin Qin
Credit Data and Processing: Colin Chen
Case 6 The Trade Desk: B. Rajesh Kumar
Operations: Eric Viardot
The “Initialisation” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Negotiations as Integral Part of the Corporate Strategy: Marc Helmold
An Innovation in Last-Mile Delivery: Kok Choon Tan
Reward Governance Case: Rolf Dubs
China: Dancing with the Red Dragon: Niklas Schaffmeister
Understanding Teams: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
IT Security: Stronger Together: Ralf Schneider
The Potentialum Organizational Model: Georg Michalik
Communication Within the Dynastic Business Family: Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
The Architecture of HRIS Human Resource Information System (HRIS): Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Serialization in the Pharmaceutical Industry: Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
Aspiring to Be a Social Entrepreneur: Does Prosocial Motivation Matter?: Eric Adom Asante, Emmanuel Affum-Osei and Barbara Danquah
Governance Objectives to Lead Digital Transformation: Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Financial Plan: Angel Gavieiro Besteiro
Performance Management: Leadership in the Digital Transformation: Jürgen Brunner Candrian
Africa: A Continent of Shortages: Ebimo Amungo
Tools for Transformational Strategic Planning: Jim Austin, Judith Bentkover and Laurence Chait
Legal Advisor–Service Provider–Business Partner: Shifting the Mindset of Corporate Lawyers: Rainer Markfort
Notification of Outcome and Contracts: C.-Andreas Dalluege, Aleksandra Lovrenčič and Florian Scheibein
The Individual at the Center of the Learning Process: Theresia Olsson Neve
Managing Crisis in SMEs: Tarmo Koppel and Olga Tšernikova
Technology Speed and Substitution: Roman Boutellier and Mareike Heinzen
Identity, Image and Reputation: Nuno Zarco Camara
Shared Intentionality and Coordinated Action in Meetings: How to Improve the Balance of Asking and Telling: Jan De Visch and Otto Laske
Failure in Projects: Sebastian Kunert and Rüdiger Weth