Eight Areas of Action to Build a Digital Business Leadership

Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
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Ralf T. Kreutzer: Berlin School of Economics & Law
Tim Neugebauer: DMK E-BUSINESS GmbH
Annette Pattloch: Beuth University of Applied Sciences

Chapter 2 in Digital Business Leadership, 2018, pp 43-196 from Springer

Abstract: Abstract The introductory chapter has shown that from a business perspective, we can perform digital transformation at different levels of intensity (see Fig. 1.7 ). The step towards a digital business, however, is only complete when the digitization covers the entire business model—indeed the entire company—and does not stop at the design of digital marketing activities. Only in this all-digital stage, the aim of establishing a Digital Business Leadership can be achieved. This requires the company to have a central idea about how the organization should look like in a fully digital world.

Date: 2018
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DOI: 10.1007/978-3-662-56548-3_2

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