Management for Professionals

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Digintelligence in Channels: Ye Tian
The Monetization of Personal Brands: Talaya Waller
Caio Esteves on Place Branding in Brazil and Latin America: Florian Kaefer
Viability, Not Just Feasibility: George Vekinis
The Concept of Excellence-Driven Self-Assessment: C.-Andreas Dalluege and Andrea Stucken
Claims Management: Albert Liao
Interface and Conversion: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Russian Dolls: Martin Pfiffner
Case 2: Developing the World’s Largest Passenger Aircraft-Airbus A3XX: B Rajesh Kumar
Moments of Stress: Hanspeter Zürcher
Set Category Work and Suppliers in Motion: Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze and Emilia Wiking
Identity and Social Skills: Alan Okros
Decision-Making in Groups: Radu Atanasiu
Innovation for Health: Success Factors for the Research-Based Pharmaceutical Industry: Christoph Franz
The Theatre of the Classroom: A Work in Progress. How Can I Meet the Needs of Everyone in the Class When I Also Have to Deal with the Pupils with Problems?: David Crabtree
The Global Talent Challenge of Self-initiated Expatriates: Jenny K. Rodriguez and Tracy Scurry
Sales Organization: Successfully Designing Structures and Processes: Christian Homburg, Heiko Schäfer and Janna Schneider
Transformable IT Landscapes: IT Architectures Are Standardized, Modular, Flexible, Ubiquitous, Elastic, Cost-Effective, and Secure: Nils Urbach and Frederik Ahlemann
Four Queens: Lessons in Career Development: Paul Vanderbroeck
Sourcing Models: Bharat Vagadia
Strategic Learning for Sustainable Organization Performance: Lyle Yorks, Amy Lui Abel and Denise Rotatori
Strategy and Execution: Angel Gavieiro Besteiro
How to Measure Reputation: Kerstin Liehr-Gobbers and Christopher Storck
Risk Modeling: Asset Liability Management (ALM): Johannes Wernz
Scrum Introduction Overview: Dominik Maximini
Elements of Structural Change and the Management of Transformation: Henryk Biesiada
The Pursuit of the Integrated Multidisciplinary Service Line: James Andrews
Relationships: Social Exchanges, Community Ties and Employee-Manager Relationships: Leigh-ann Onnis
Tools for Wine Differentiation and Positioning: Pierre Mora
Project Quality Management: Stefano Tonchia
Problem-Solving and Performance Management Tools: Marc Helmold
Technological: Anurag K. Agarwal
Exploration: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Casinos and Drunk Driving Fatalities: Douglas Walker
Tangled Talent: Steven M. Stone
Recession Management for Coping with Economic Cycles: Hermut Kormann
Opportunity: Meaningful Business Intelligence: Thomas Frisendal
China’s Evolving Social Welfare System: Henk R. Randau and Olga Medinskaya
From Customer Perception to Customer Satisfaction: Stephan Kasulke and Jasmin Bensch
Choosing a Tangible Strategic Focus Rather Than Building Upon an Abstract Vision: Claude Diderich
Conceptual Consumption: Why We Consume Based on Mental Concepts: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
The Art Collector Between Private Passion and Philanthropy: Patrizia Sandretto Re Rebaudengo
Appendix I: Cases: Jorij Abraham
Key Channels Framework: Professor Sushil
Affection: N. K. Singh
TRMTotal revenue management (TRM) in Companies with Financial Difficulties: Marc Helmold
Risk Management in Air Traffic Control “Operator’s Risk – Back to Basics”: Heinz Wipf
Dr. Cecilia Cassinger on City Branding and Sustainability in the Nordics: Florian Kaefer
Managing the Unforeseen Risk: The COVID-19 ‘Lockdown’ and the SSTeMM Project: Florian Scheibein and John Stephen Gary Wells
The Storylistening Workshop: Sharing Experiences: Christine Erlach and Michael Müller