This Is How Lead Community Fundraising Works: The Multi-cycle

Linda Mareen Neugebauer () and Irene Zanko ()
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Linda Mareen Neugebauer: Prosocial Agencia de Fundraising S.L.
Irene Zanko: DIRECT MIND GmbH

Chapter 7 in Lead Community Fundraising, 2021, pp 85-115 from Springer

Abstract: Abstract Okay, we’re ready. So far, we have managed to develop a campaign together—in the best case one “with everything”: with people-centering, with a powerful vision, with a real-world impact that mobilizes, moves, and inspires and which gives the actors a sense of resolution at the end because: “People are not click cattle. Nor are they data packets” (Schüller 2016: 60).

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-77849-1_7

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DOI: 10.1007/978-3-030-77849-1_7

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