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Management for Professionals

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Implementation Path of a Data Platform
Xiaodong Ma
Mission Mastery: Building a Learning Organization in Which There Is Space to Lead
Brian Dive
Warranty Connection
Albert Liao
Crisis-Driven Digital Transformation: Examining the Online University Triggered by COVID-19
Christian Ravn Haslam, Sabine Madsen and Jeppe Agger Nielsen
Mining the Usability of Process-Oriented Business Software: The Case of the ARIS Designer of Software AG
Tom Thaler, Sabine Norek, Vittorio Angelis, Dirk Maurer, Peter Fettke and Peter Loos
Innovation Capabilities in the Automotive Aftermarket: Case Study from Automechanika Frankfurt 2022
Anders Leth Villumsen and Claire Croucher Petersen
Offer Management, Dynamic Pricing, and Order Management
Ben Vinod
Behavioral Economics and CRM: Improved Prediction of Customer Behavior
Herbert Bucheli
Purchasing and Supplier Roles
Timothy Adesanya Ibidapo
Case 42: Kazan Smart City Project
B Rajesh Kumar
Corporate Governance and Control of Innovation Process
Martin Kaschny and Matthias Nolden
Project Support Tools
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Digitalization of Information-Intensive Logistics Processes to Reduce Production Lead Times at ENGEL Austria GmbH: Extending Value Stream Mapping with Subject-Oriented Business Process Management
Christoph Moser and Karel Říha
Influence of Revenue Management on the Airline Business Process
Ben Vinod
Value Creation, Capture, and Allocation
Wingsun Li
Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Bibliometric Analysis
Mandy Pick and Marko Sarstedt
What Kind of Organization and Culture Do Millennials Need?
Hanspeter Zürcher
The Perfect Researcher
Mario Vanhoucke
6G Vision, Performance Metrics, and Innovative ToB Enabling Technologies
Pengfei Sun
Leadership in Transformation: How to Lead in the Digital Era?
Dana Goldhammer
Case 39 HarborOne Bancorp
B. Rajesh Kumar
Innovation Scouting: A New Challenge for the Purchasing Function
Richard Calvi, Matti Pihlajamaa and Romaric Servajean-Hilst
France Telecom SA–Orange PLC Merger
B. Rajesh Kumar
Documentation of the Simulation ModelSimulation model
Lukas Rieder and Raef Lawson
RT-Mart: A Digital and Intelligent Leader in the Retail Industry
Fuming Chen
Controlling How? Measure, So You Can Manage
Julia Lemmer and Matthias T. Meifert
German Closed-End Funds
Helmut Knepel and Thorsten Voss
Seeking Profits by Enhancing Older Consumer Well-Being
George P. Moschis
Why Stakeholder Engagement Matters
Robert S. Fleming
Zall Smart Commerce: Intelligent Link Ecology Leads the Transformation Towards Industrial Internet
Pingfeng Liu, Han Gao, Jiaxian Huang and Hongfu Yu
Boosting Marketing and Sales Automation’s Effectiveness: Strategies to Increase Lead Quality
Hannes Huttelmaier and Julia Heigl
Negotiations in Japan, China and Asia-Pacific
Marc Helmold, Tracy Dathe and Anton Chan
Case 43: Masdar City
B Rajesh Kumar
Command Center: Setting Up Round-the-Clock Monitoring During Cutover
Joseph Joy
Engaged Leadership in Volunteer Organizations
Robert S. Fleming
General Aviation Aircraft Manufacturers and Appraisal
Bijan Vasigh and Farshid Azadian
The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry
Hui Zuo
The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry
Hui Zuo
Case 40 Netflix
B. Rajesh Kumar
Telco Focus on Business Customers
Carsten Glohr
Managing a Business Unit in East Africa: Leadership and Cultural Mediation
David Pahl
Complexity Science
Hao Zhang
Merck–Schering-Plough Corp Merger
B. Rajesh Kumar
Case 44: Delhi Mumbai Industrial Corridor Project
B Rajesh Kumar
Appendix 3: A Brief Scrum Overview
Dominik Maximini
Network Optimization in 5-Year Cycles at Lapp Group
Georg Stawowy, Boris Katic and Dominik Remling
Semantic Communication Technologies
Pengfei Sun
German Open-End Real Estate Funds
Steffen Sebastian and Till Strohsal
Project Controlling: Control and Reports
Philip Bauer
Zhi Yuan-Management of Personal Relationship
Haibo Hu
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