Management for Professionals

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Project Marketing: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Hotel Bookings and the Dominance of the OTAs: Ben Vinod
Contingency-Centric Content Management: Mastering Content Overload with Smart Content Marketing: Olaf Mörk
Situational Governance-Management of Specific Situation: Haibo Hu
Digital Kaizen at FPT Software: Principles and Practices for Digital Transformations: Duy Dang-Pham, Ai-Phuong Hoang, Diem-Trang Vo and Quang Tran Duc Tri
Digital Transformation in Healthcare: How the Potential of Digital Health Is Tackled to Transform the Care Process of Intensive Care Patients Across All Healthcare Sectors: Charlotte Vogt, Martin Gersch, Claudia Spies and Konrad Bengler
Future-Oriented Satellite-Ground Integrated Network: Pengfei Sun
Project Financing and Risk Mitigation for Business in Africa: Philip W. Koelle
Control: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Marketing Renewable Energy in Italy: Simona Bigerna, Carlo Andrea Bollino and Paolo Polinori
Managing Data Separation and Migration During a Divestiture: Joseph Joy
General Management Methods: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Questioner: Philip Bauer
Intelligent Determination: Albert Liao
Funnel Performance Management: Jan Beco and Egemen Zeren
Design: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Pricing Technical Products: Claudio A. Saavedra
Mixiaojiu Wine Industry: “In Virtue of the Opportunity, I Will Go up in the World”: Li Zhang and Jingwen Xiong
The Discerning Capacity of Generative Leaders: Achieving Success Flowing with Synchronicity Moments: Portia L. Brown
Non-price-Related De-commoditization: An Exploratory Study in the Refractories Industry: Anja Geigenmüller and Christos G. Aneziris
Daimler–Chrysler Merger: B. Rajesh Kumar
Case 47 Emergent BioSolutions: B. Rajesh Kumar
Software Demonstrations and Training: Timo Wagenblatt
Global Business Responsibility: Bodo B. Schlegelmilch
Derivatives on Real Estate Indices: Daniel Piazolo
Smart Automation as Enabler of Digitalization? A Review of RPA/AI Potential and Barriers to Its Realization: Manfred Schmitz, Christoph Stummer and Michael Gerke
Developing Creative Leaders: Learner’s Reflections on Methodology and Pedagogy: Detlef Reis and Brian Hunt
Typical Application Scenarios of 6G in Industries: Pengfei Sun
BESTORE: Following Through the Digintelligent Transformation: Beihong Wu
Development of Residential Property: Marcus Cieleback
Arcelor–Mittal Merger: B. Rajesh Kumar
Media and Personality Law: Michael Schmittmann
Explaining Stock Market Crashes: A Behavioral Finance Approach: Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
Key Learnings for Business Success in Africa: Simon Züfle and Philipp Carlowitz
Customer Trust and NDC: Ben Vinod
Market Success for Inventions: Patent Commercialization Scoreboard and Innovation Support: Thomas Bereuter, Adéla Dvořáková and Ilja Rudyk
Leveraging Car Connectivity in the Automotive Aftermarket and Beyond: Felix Sterk
Cultural Diversity in Asia-Pacific: Karlheinz Zuerl
“Here Comes the Cat” Quietly Became Popular: Content Marketing in the New Media Era: Xusen Cheng, Bo Yang and Kanliang Wang
Case 48 Alarm.com: B. Rajesh Kumar
The Ps: The Pathways to Negotiation Successes: Kim Cheng Patrick Low
Technology Transformation: Reinvent the Network and Change the Way of Working, Now!: Jörg Borowski and Birinder Singh Khurana
Teams: Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
SHEIN: How Does the Most Mysterious 10 Billion-Dollar Company in China Achieve Overseas Growth?: Yu Jin
How Customer-Led Growth Solve Typical Lead Management Problems of B2B Companies: Thorsten Herrmann
Love as the Fulfillment of Life: Transforming India at Amrita SeRVe: Ayesha Sengupta
Enabling Flexible Laboratory Processes: Designing the Laboratory Information System of the Future: Christoph Duelli, Robert Keller, Jonas Manderscheid, Andreas Manntz, Maximilian Röglinger and Marco Schmidt
Human Resource Aspects of Complaint Management: Bernd Stauss and Wolfgang Seidel
Building a Legal Department in a Metrics-Driven World: A Guide to Finding the Best Candidates for the Legal Departments of the Future: W. Jon Escher
Structural Equation Modeling: Hao Zhang