Management for Professionals

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Case X: IBM and Cognitive Healthcare: Smart Healthcare Based on Cognitive Computing: Xiaoming Zhu
UK—Thames Tideway Tunnel: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generator: Boris Ringwald
Gaz de France Merger with Suez: B. Rajesh Kumar
Outlook to SCRM 2030: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Competitive Revenue Management: Ben Vinod
Dr. Stella Kladou on How Culture Impacts City Branding: Florian Kaefer
Sustainability Challenges and the Way Forward in the Tea Industry: The Case of Sri Lanka: Y. Alahakoon, Mahendra Peiris and Nuwan Gunarathne
Key Account Management: The Close Cooperation with Important Customers: Christian Homburg, Heiko Schäfer and Janna Schneider
Case 37: Kudankulam Nuclear Power Plant, India: B Rajesh Kumar
Balancing Present and Future: Martin Pfiffner
Implications of VR, AR, and XR in Marketing Practices: A Descriptive Literature Review: Jangyash Kumar Rout and Abhishek Kumar
The Magic of a New Beginning: A Personnel Development Department Reinvents Itself the Future of HR. Current Developments and a Methodological Approach to Narrative Transformation of HR Identity: Melanie Gabert
Business Architectures for Niche-Market Enterprises: Tom S. Graves
Approaching Digitalization at an SME Manufacturing Service Provider: Michael Reiner Kamm, Charlotte Wehking, Lena Franziska Kaiser, Markus Otto and Jan vom Brocke
Five Elements of a Data Platform: Xiaodong Ma
The Role of the Scenario and Its Re-assessment: Bruce Garvey and Adam D. M. Svendsen
Minding the Strategies: A Progressive Development Model: Haijun Xia
Minding the Strategies: A Progressive Development Model: Haijun Xia
Project Business: Proven Partnership in EPC Contract Implementation in Nigeria: Tim Nippert and Stephan Westhus
Management Simulation: Hao Zhang
A Fast Response System: Airline Shopping in an NDC World: Ben Vinod
Case 36 Ubiquiti Inc: B. Rajesh Kumar
Cost of Quality (CoQ): Timothy Adesanya Ibidapo
Digital Transformation of ABB Through Platforms: The Emergence of Hybrid Architecture in Process Automation: Johan Sandberg, Jonny Holmström and Kalle Lyytinen
Consultants: Boon or Bane? Benefit or Burden?: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Exploiting the Economic Opportunities of the Energy Transition: Claudia Kemfert
The Relevance and Perception of African Business Potentials: German Perspectives and Strategies on Internationalization to Africa: Tilo Halaszovich and Erik Deitersen
Cutover: Getting Ready for the Launch: Joseph Joy
CSR Case Study: Mitigating Ethics with Companies Investing in Higher Education Relationships: Morgan R. Clevenger
Exposing Impediments to Insurance Claims Processing: Robert Andrews, Moe Wynn, Arthur H. M ter Hofstede, Jingxin Xu, Kylie Horton, Paul Taylor and Sue Plunkett-Cole
Outlook: Ralf T. Kreutzer and Marie Sirrenberg
The Future of In-House Legal Departments and Their Impact on the Legal Market: Four Theses for General Counsels, and One for Law Firms: Markus Hartung and Arne Gärtner
Driving Process Innovation: The Application of a Role-Based Governance Model at Lufthansa Technik: Janina Kettenbohrer, Mirko Kloppenburg and Daniel Beimborn
Pricing Policy: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Decision-Making Intelligence: Dongying Hong
Making the Difference for Customers: Three Levers to Achieve Superior Experience in Telco Business!: Andreas Penkert, Julia Steffens and Sascha Krpanic
Lean for Industry 4.0: Alexander Tsigkas
Case 38: Boundary Dam Power Station: B Rajesh Kumar
Complementary Business Models: R. Srinivasan
Case 37 Salesforce: B. Rajesh Kumar
Sanofi–Aventis Merger: B. Rajesh Kumar
Embracing Customers’ Diverse Needs: Sathit Parniangtong
Identifying Barriers for Digital Transformation in the Public Sector: Linn Slettum Bjerke-Busch and Arild Aspelund
How to Persuade Others to Your Side?: Kim Cheng Patrick Low
Annex: A Summary of the Corporate Governance Requirements of Different Countries: Bharat Vagadia
Case 39: Boeing 787 Dreamliner Project: B Rajesh Kumar
Todd Babiak on Meaningful Place Branding and Storytelling: Florian Kaefer
Agency Revenue Management: Ben Vinod
Keep in Touch: Evaluating Touchpoint Performance Along the B2B Customer Journey: Fabienne Halb and Uwe Seebacher