Tarnea Technology Solutions: Competing in a Winner-Takes-All Market

R. Srinivasan ()
Additional contact information
R. Srinivasan: Indian Institute of Management Bangalore

Chapter Chapter 18 in Platform Business Models, 2021, pp 257-276 from Springer

Abstract: Abstract Tarnea Technology Solutions is a focused platform that enables digital intermediation between various actors in the pharmaceutical value chain—distributors, chemists (retailers), and consumers. Given the highly fragmented nature of Indian pharmaceutical supply chain, it contributed to increased efficiency and inventory management for both the distributors and retailers, through automation of their interactions. This case elaborates Tarnea’s role in all the four pharmaceutical retailing ecosystems—inventory, payment, physical delivery, as well as the financing ecosystem. The case highlights Tarnea’s growth challenges in a winner-takes-all market that is also characterized by high envelopment threats and density economics (economies of scale and scope in hyperlocal geographies). In the post-COVID-19 pandemic world, Tarnea is faced with dilemmas around speed (racing to acquire customers) and direction of growth (geographic, vertical, or other adjacent businesses).

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-16-2838-2_18

Ordering information: This item can be ordered from
http://www.springer.com/9789811628382

DOI: 10.1007/978-981-16-2838-2_18

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().