Beginning Is the Most Difficult: Our Call to Action

Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
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Ralf T. Kreutzer: Berlin School of Economics & Law
Tim Neugebauer: DMK E-BUSINESS GmbH
Annette Pattloch: Beuth University of Applied Sciences

Chapter 5 in Digital Business Leadership, 2018, pp 261-263 from Springer

Abstract: Abstract Today’s management literature is full of advice for a successful digital transformation. We believe a general solution or formula that fits every industry, every organization, every context, and in particular every person cannot exist. Today’s business world is simply too complex. In addition, digital challenges as well as the people involved are often too different. Moreover, our case studies have shown that each of the featured companies emphasized specific aspects of our presented fields of action. The tools and structures considered in this work are therefore not to be understood as a linear guide; they rather form a network of necessary activities. Adapting them is highly individualistic, and of course they need to be questioned.

Date: 2018
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DOI: 10.1007/978-3-662-56548-3_5

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