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Management for Professionals

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Market Understanding
Christoph Fuchs and Franziska J. Golenhofen
Crisis Management and Leadership: A Search for Competencies in SMEs
Marina Järvis and Karin Reinhold
Leveling Up: How South Side High School Learned to Transform Itself
Martha A. Gephart and Victoria J. Marsick
Types and Core Elements of RWA Tokens
Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
The German City System
Guido Spars and Inès-Caroline Naismith
Digital Technologies for Ordering and Delivering Fashion: How Baur Integrates the Customer’s Point of View
Daniel Baier, Alexandra Rese, Nikita Nonenmacher, Steve Treybig and Benjamin Bressem
The Art of Natural Leadership
Michael Alznauer
Shifting Client Expectations of Law Firms: Morphing Law Firms into Managed Services Providers
Lucy Endel Bassli
Government Policy
Shuai Chen
Case 8 ACM Research
B. Rajesh Kumar
The Product Yield Potential Radar
Timo Wagenblatt
Polarized Light, Space Exploration, and the Future of Luxury
Diana Derval
Designing Organizations for Endurance
Eric Viardot
Italian Migration to Australia and Its Descendants
Laura Hougaz
Open Innovation
Georg Weiers
Basics and Drivers of Artificial Intelligence
Ralf T. Kreutzer and Marie Sirrenberg
Structure of the Potentialum Model
Georg Michalik
Method Cancer—Diagnosis, Elimination and Avoidance
Matthias Kolbusa
Strategic Sourcing: The Supplier Strategy
Sathit Parniangtong
Corporate Branding and Corporate Reputation: Divided by a Shared Purpose?
Claudia Fisher-Buttinger and Christine Vallaster
Leveraging Social Media for Process Innovation. A Conceptual Framework
Peter Trkman and Monika Klun
Starting the Project
C.-Andreas Dalluege and John Stephen Gary Wells
Negotiation Execution—Value Add and the ZomA
Marc Helmold
Dealing with Diverse Teams
Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
“It’s not about the Room, it’s about the Mind-Set!”: How to Create an Integrated Newsroom with Digital Workflows and Cross Border Collaboration
Marie Elisabeth Mueller and Devadas Rajaram
Case: UBS—Acquisition of Commerzbank AG as a Possible Growth Strategy
Fahrudin Abazi, Philipp Deisler and Michael Eisenlauer
Planning
Moshe Kress
Digital Content Contribution and Consumption in Live Streaming
Xuejing Ma
Demography-Oriented Recruitment
Hermann Troger
This Is how Lead Community Fundraising Works: The Campaign
Linda Mareen Neugebauer and Irene Zanko
Marks & Spencer: A Global Expansion to Acquire Lost Momentum?
Umair Ahmed
How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain)
M. Mar. García- De los Salmones and Andrea Pérez
Entrepreneurship: What It Really Is, and Why It Must Be Integrated into Management of the Firm
Annika Steiber and Sverker Alänge
Policy Deployment and Hoshin Kanri Strategy (方針管理)
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Digitalization of Manufacturing Processes with Startup Collaboration: Arçelik Developing a Digital Twin with Simularge
Nihan Yıldırım, Deniz Tunçalp, Gizem Gökçer İstanbullu, Yiğit Konuşkan, Mehmet İnan, Oğuz Yasin, Büryan Apaçoğlu-Turan, Erhan Turan, Ömer Faruk Özer and Vügar Kerimoğlu
Project-Story-Book
Reiner Hutwelker
CSR in Operations Management
Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Digital Process Development and Manufacturing of Biopharmaceuticals: Is It a Revolution?
Moritz Stosch
Analysis and Design of a Digital Business Performance
Ralf T. Kreutzer
Tools for the Optimisation of Workflows
Martin Hofmann
Performance and Development Review
Anthony L. Barth and Wiaan Beer
Tactics and the Three Elements of Strategy
Xiu-bao Yu
Contemporary Corporate Environment
N. K. Singh
Triage
Michael Madigan
Putting Africa in Context
Ebimo Amungo
Further Requirements for Integrated Planning Systems
Lukas Rieder and Raef Lawson
Why the Future Belongs to Narratively Competent Organizations
Christine Erlach and Michael Müller
Adapting the Customer Value Proposition
Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Price Policy: The Price Is Right
Christian Homburg, Heiko Schäfer and Janna Schneider
Guide to Make in Supply Chain Management
Colin Scott, Henriette Lundgren and Paul Thompson
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