Management for Professionals

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The German City System: Guido Spars and Inès-Caroline Naismith
Digital Technologies for Ordering and Delivering Fashion: How Baur Integrates the Customer’s Point of View: Daniel Baier, Alexandra Rese, Nikita Nonenmacher, Steve Treybig and Benjamin Bressem
Market Understanding: Christoph Fuchs and Franziska J. Golenhofen
Crisis Management and Leadership: A Search for Competencies in SMEs: Marina Järvis and Karin Reinhold
Leveling Up: How South Side High School Learned to Transform Itself: Martha A. Gephart and Victoria J. Marsick
Polarized Light, Space Exploration, and the Future of Luxury: Diana Derval
Shifting Client Expectations of Law Firms: Morphing Law Firms into Managed Services Providers: Lucy Endel Bassli
Strategy and Asia Pacific Futures: Luke Laan and Janson Yap
Internationalizing the RMB: Henk R. Randau and Olga Medinskaya
Basics and Drivers of Artificial Intelligence: Ralf T. Kreutzer and Marie Sirrenberg
Starting the Project: C.-Andreas Dalluege and John Stephen Gary Wells
Confusing Stocks with Flows: The Carbon Credit Fallacy: Christoph E. Mandl
Multi-touch Attribution and Unified Measurement: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Augmented Reality Using ViXAssist and HoloLens 2 for Automotive Service and Maintenance: Henry Chow
The Key Issues of the Family Enterprise’s Strategy: Hermut Kormann
The Impact of the Novel Coronavirus Outbreak on the Development of Digital Economy in Commodity Countries: Galimkair Mutanov and Aziza Zhuparova
RenDanHeYi Versus the Silicon Valley Model: Annika Steiber
From Differentiation to Integration: Theresia Olsson Neve
Phase 3: Segment Channels and Partners: Livio Moretti
Dealing with Diverse Teams: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
“It’s not about the Room, it’s about the Mind-Set!”: How to Create an Integrated Newsroom with Digital Workflows and Cross Border Collaboration: Marie Elisabeth Mueller and Devadas Rajaram
Designing Organizations for Endurance: Eric Viardot
Italian Migration to Australia and Its Descendants: Laura Hougaz
Open Innovation: Georg Weiers
Competence Development and Personnel Selection in Dynastic Business Families: Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
Diffusion of New Technologies: Roman Boutellier and Mareike Heinzen
The German Security Market: Searching for the Complete Peace-of-Mind Service: Markus a Campo, Henning Dransfeld and Frank Heuer
Business Models: Bernd X. Weis
Case 8 ACM Research: B. Rajesh Kumar
Government Policy: Shuai Chen
Further Requirements for Integrated Planning Systems: Lukas Rieder and Raef Lawson
Why the Future Belongs to Narratively Competent Organizations: Christine Erlach and Michael Müller
Adapting the Customer Value Proposition: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Project-Story-Book: Reiner Hutwelker
Contemporary Corporate Environment: N. K. Singh
Maneuvering Change: Eric Viardot
The Structure of Consulting Cases: Jeremy David Curuksu
SupplySupplies Chain Management and Distribution ChannelsDistribution channels: Marc Helmold
On the Way to Digital CRM (dCRM): The Transformation of Customer Management: Martin Stadelmann, Patrick Schäfer, Peter Tüscher and Juliane Waack
Hidden in Plain Sight: How to Create Your Company’s Next Big Growth Strategy: 10 Years Later: Erich Joachimsthaler, Agathe Blanchon-Ehrsam and Markus Zinnbauer
How to Do Concept Mapping: Thomas Frisendal
Stage 1: Strategies for HR Development: Philipp Hölzle
Price Policy: The Price Is Right: Christian Homburg, Heiko Schäfer and Janna Schneider
The Threats and Opportunities of Green China: Taco C. R. Someren and Shuhua Someren-Wang
Performance and Development Review: Anthony L. Barth and Wiaan Beer
Tactics and the Three Elements of Strategy: Xiu-bao Yu
Putting Africa in Context: Ebimo Amungo
Triage: Michael Madigan
Guide to Make in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Searching for Innovation Opportunities: Idea Generation and Technology Development: Stefano Biazzo and Roberto Filippini