Management for Professionals

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From Plan to Reality: Mario Vanhoucke
Marketing Food and Beverage Products: George P. Moschis
Risk Modeling and Capital: Operational Risk: Johannes Wernz
The Experience: Gregory Usher
Storywork: Facilitating the Transformational Power of Story in Brand and Organizational Development: Steph K. Bachmair
Sustainable Buildings: Christine Lemaitre
Selection and Design of Group Discussions: Thomas Dobbelstein and Wibke Heidig
The F.A.I.R. Model of Cooperation: How Managers Can Co-create Value Within Innovation Networks: Jules Thoma
The Automated Future: David Miller
Customer-Centric Thinking: Sathit Parniangtong
Colors, the Microbiome, and the Future of Beauty: Diana Derval
The Value Proposition of Revenue Management: Ben Vinod
Europe: Peter Curwen and Jason Whalley
MarTech 8000: How to Survive in Jurassic Park of Dazzling Marketing Solutions: Uwe G. Seebacher
Evolution, Innovation, and Best Practices in Corporate Social Impact: Mark Feldman and Nikki Korn
“The Biggest Hidden Champion”: A Vignette from Michael Söding, Industry Veteran from Schaeffler Group: Maria Elo and Fotios Katsardis
Defining Product Management: Gabriel Steinhardt
Case 12 Kinsale Capital Group: B. Rajesh Kumar
MEASURE: Reiner Hutwelker
GE Appliances’ Interpretation of RenDanHeYi: Annika Steiber
Hospitals of the Future: How Can We Get There?: Guido Lerzynski
Project Initialisation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Possibilities and Limits of Traditional Performance Appraisals: Armin Trost
Customer Success Management Structures: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
The Dissemination of Corporate Newsrooms in Practice: Empirical Studies: Christoph Moss and Mona Sadrowski
“IP Is Paramount:” The Significance of IP in Early-Stage Start-Up Investment Decisions: Ulf G. Schaberg
Applying the Lesson to More Complex Transactions: Oliver Treidler
Digintelligence in Channels: Ye Tian
The Monetization of Personal Brands: Talaya Waller
Experiential Branding of Luxury: Wided Batat
A Business Perspective: Malte Ackermann
Market Segmentation for Green Electricity Marketing Results of a Choice-Based Conjoint Analysis with German Electricity Consumers: Stefanie Lena Hille, Andrea Tabi and Rolf Wüstenhagen
Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience: Benny B. Briesemeister and Johanna Trebbe
Labour Market and Education: Tracy Dathe, Volker Müller and Marc Helmold
Changes in the International Development Landscape: Social Sector Organizations from the Emerging Powers: Adele Poskitt
Introducing Sustainable Aviation Strategies: Judith L. Walls
The Process Perspective of TBM: Uwe G. Seebacher
Russian Dolls: Martin Pfiffner
Case 2: Developing the World’s Largest Passenger Aircraft-Airbus A3XX: B Rajesh Kumar
Interface and Conversion: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
“The Good, The Bad and The Ugly”: Data Requirements and Formats for a Successful and Cost-Effective Implementation: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
PM in the Downstream Value Chain: Marc Helmold
Claims Management: Albert Liao
US Air Force Weather Training Platform: Use of Virtual Reality to Reduce Training and Equipment Maintenance Costs Whilst Improving Operational Efficiency and Retention of US Air Force Personnel: Ramzy Ross, Dainius Slavinskas and Eric Mazzacone
Schedule Control: Mario Vanhoucke
China as the Frontrunner in Digitalization: Clas Neumann
Cultural Elements in SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
The Concept of Excellence-Driven Self-Assessment: C.-Andreas Dalluege and Andrea Stucken
Caio Esteves on Place Branding in Brazil and Latin America: Florian Kaefer
Viability, Not Just Feasibility: George Vekinis