Management for Professionals

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TRMTotal revenue management (TRM) in Companies with Financial Difficulties: Marc Helmold
Tame, Wicked, and Super Wicked Systems Archetypes: Christoph E. Mandl
Risk Management in Air Traffic Control “Operator’s Risk – Back to Basics”: Heinz Wipf
Failure in Innovation Decision Making: Stephan Bedenk and Harald A. Mieg
Ethical Theories: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Dr. Cecilia Cassinger on City Branding and Sustainability in the Nordics: Florian Kaefer
Journalism 2.0: The Case of the Huffington Post: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Service Productivity at Airports: Claudia Lehmann and Kathrin M. Möslein
The Storylistening Workshop: Sharing Experiences: Christine Erlach and Michael Müller
Evolution in Practice: Case Studies of Economic Adaptation: Klaus Solberg Söilen
Managing the Unforeseen Risk: The COVID-19 ‘Lockdown’ and the SSTeMM Project: Florian Scheibein and John Stephen Gary Wells
Marketing Mix: Marc Helmold
China’s Retailing Graveyard: A Case Study of TESCO: Pauline Cosijn
Culture: The New Black: Annika Steiber and Sverker Alänge
Challenges and success factors for sustainable growth: Experience from strategy consulting: Jens Schädler and Melanie Oschlies
Core Competencies Management: Virginie Pasquon
Crystal Lake Fisheries—V: P. D. Jose
The Art Collector Between Private Passion and Philanthropy: Patrizia Sandretto Re Rebaudengo
Appendix I: Cases: Jorij Abraham
Conceptual Consumption: Why We Consume Based on Mental Concepts: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Affection: N. K. Singh
Key Channels Framework: Professor Sushil
Principles of Service Design and Innovation: Lefei Li
Successful Practices in Commercializing Patents: Oliver Gassmann, Martin A. Bader and Mark James Thompson
IoT and Enterprise Software: Andreas Holtschulte
Digitization: Learnings from Ancient Disruptions, AI and the Digital Trio’s Functional Stage, and AI Superpowers Disrupting Us: Stefan H. Vieweg
How Schools Learn to Collaborate and Change Their Cultures by Implementing an Autism Model Program in Inclusive Classrooms: Martha A. Gephart and Victoria J. Marsick
Organization Life Cycle and Its Relationship with Process Reengineering: Sanjay Mohapatra
Use of Corporate Venturing Tools in Manufacturing Industry: A Systematic Literature Review: Stephan Nebauer, Peter Schrader, Erwin Gross and Thomas Bauernhansl
Big Data Analysis of Energy Economics in Wind Power Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Manufacturing Excellence in Daily life: Gilad Issar and Liat Ramati Navon
Skilling and Re-skilling: George Vekinis
Sustainability Strategies in Luxury Fashion: Company Disclosure on Human Rights: Isabel Ebert
Building a Next-Generation Digital Marketing Strategy: Frédéric Demierre
Right to Repair in the Automotive Industry: Álvaro Cruz Tomás
Competing: Sanford L. Moskowitz and Chris Erickson
Module and Interface: Chihiro Suematsu
Controversies Over Anti-competition and Anti-corruption: Assessing Anti-ESG Variables Using Entropy-Weighted TOPSIS Methodologies in the European Banking Sector: Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Requirements Engineering in Agile Software Development: Rainer Grau
Appendix: A-IRB Formulas for the Derivation of Risk-Weighted Assets: Johannes Wernz
Opportunity: Business Rules Automation: Thomas Frisendal
Improving Quality over the Medium and Long Term: Stephan Kasulke
Fighting Financial Squeeze: Hermut Kormann
Dominant Design Industry: Roman Boutellier and Mareike Heinzen
From 0 to 5-Digit-Profit in 10 Weeks with Conversion-Rate-Optimized Marketing and Sales Automation: Bernd Trummer
Business Negotiations in Industry: Marc Helmold
Shifting the Burden: When Organizations Become Addicted: Christoph E. Mandl
Case 13 Freedom Holding Corporation: B. Rajesh Kumar
Innovation Management as a Driver for Changing Work Styles: Marc Helmold
Final Remarks and Conclusion on AHP/ANP Inability for Solving Complex Scenarios: Nolberto Munier and Eloy Hontoria