Management for Professionals

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Choosing a Tangible Strategic Focus Rather Than Building Upon an Abstract Vision: Claude Diderich
From Customer Perception to Customer Satisfaction: Stephan Kasulke and Jasmin Bensch
How to Measure Reputation: Kerstin Liehr-Gobbers and Christopher Storck
Conceptual Consumption: Why We Consume Based on Mental Concepts: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Use of Corporate Venturing Tools in Manufacturing Industry: A Systematic Literature Review: Stephan Nebauer, Peter Schrader, Erwin Gross and Thomas Bauernhansl
Organization Life Cycle and Its Relationship with Process Reengineering: Sanjay Mohapatra
How Schools Learn to Collaborate and Change Their Cultures by Implementing an Autism Model Program in Inclusive Classrooms: Martha A. Gephart and Victoria J. Marsick
Big Data Analysis of Energy Economics in Wind Power Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Marketing Mix: Marc Helmold
China’s Retailing Graveyard: A Case Study of TESCO: Pauline Cosijn
Evolution in Practice: Case Studies of Economic Adaptation: Klaus Solberg Söilen
The Storylistening Workshop: Sharing Experiences: Christine Erlach and Michael Müller
Managing the Unforeseen Risk: The COVID-19 ‘Lockdown’ and the SSTeMM Project: Florian Scheibein and John Stephen Gary Wells
TRMTotal revenue management (TRM) in Companies with Financial Difficulties: Marc Helmold
Successful Practices in Commercializing Patents: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Principles of Service Design and Innovation: Lefei Li
Digitization: Learnings from Ancient Disruptions, AI and the Digital Trio’s Functional Stage, and AI Superpowers Disrupting Us: Stefan H. Vieweg
Interview with Dr. Sun Shaojun, Executive President of Weichai Power Co., Ltd: Jan Y. Yang, Lei Chen and Zheng Tang
Tame, Wicked, and Super Wicked Systems Archetypes: Christoph E. Mandl
Challenges and success factors for sustainable growth: Experience from strategy consulting: Jens Schädler and Melanie Oschlies
Core Competencies Management: Virginie Pasquon
Crystal Lake Fisheries—V: P. D. Jose
Dr. Cecilia Cassinger on City Branding and Sustainability in the Nordics: Florian Kaefer
Journalism 2.0: The Case of the Huffington Post: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Service Productivity at Airports: Claudia Lehmann and Kathrin M. Möslein
Culture: The New Black: Annika Steiber and Sverker Alänge
IoT and Enterprise Software: Andreas Holtschulte
Converting Turkish Agricultural Credit Cooperatives into Islamic Financial Institution: Yusuf Dinc
Skilling and Re-skilling: George Vekinis
Manufacturing Excellence in Daily life: Gilad Issar and Liat Ramati Navon
Risk Management in Air Traffic Control “Operator’s Risk – Back to Basics”: Heinz Wipf
Appendix I: Cases: Jorij Abraham
The Art Collector Between Private Passion and Philanthropy: Patrizia Sandretto Re Rebaudengo
Affection: N. K. Singh
Key Channels Framework: Professor Sushil
Ethical Theories: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Failure in Innovation Decision Making: Stephan Bedenk and Harald A. Mieg
Processes and Roles: Martin Kaschny and Matthias Nolden
Case 13 Freedom Holding Corporation: B. Rajesh Kumar
Innovation Management as a Driver for Changing Work Styles: Marc Helmold
Final Remarks and Conclusion on AHP/ANP Inability for Solving Complex Scenarios: Nolberto Munier and Eloy Hontoria
The Third Ingredient: Run Interference: Tony McNulty and Robin Marks
Dominant Design Industry: Roman Boutellier and Mareike Heinzen
Open Innovation in the Financial Services: Daniel Fasnacht
Right to Repair in the Automotive Industry: Álvaro Cruz Tomás
Opportunity: Business Rules Automation: Thomas Frisendal
Appendix: A-IRB Formulas for the Derivation of Risk-Weighted Assets: Johannes Wernz
Improving Quality over the Medium and Long Term: Stephan Kasulke
Fighting Financial Squeeze: Hermut Kormann
From 0 to 5-Digit-Profit in 10 Weeks with Conversion-Rate-Optimized Marketing and Sales Automation: Bernd Trummer