Management for Professionals

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Market Segmentation for Green Electricity Marketing Results of a Choice-Based Conjoint Analysis with German Electricity Consumers: Stefanie Lena Hille, Andrea Tabi and Rolf Wüstenhagen
Introducing Sustainable Aviation Strategies: Judith L. Walls
Labour Market and Education: Tracy Dathe, Volker Müller and Marc Helmold
Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience: Benny B. Briesemeister and Johanna Trebbe
The Process Perspective of TBM: Uwe G. Seebacher
Transcendental Spirituality: Sen Sendjaya
Person and Job Matching in the Newly Established Department of a New Energy Power Company: Jingzhao Yang and Jing Wu
Schedule Control: Mario Vanhoucke
US Air Force Weather Training Platform: Use of Virtual Reality to Reduce Training and Equipment Maintenance Costs Whilst Improving Operational Efficiency and Retention of US Air Force Personnel: Ramzy Ross, Dainius Slavinskas and Eric Mazzacone
A Business Perspective: Malte Ackermann
Experiential Branding of Luxury: Wided Batat
The Dissemination of Corporate Newsrooms in Practice: Empirical Studies: Christoph Moss and Mona Sadrowski
Customer Success Management Structures: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
IT Business Value: Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
The Need for Improvement of the MCDM Modeling: Nolberto Munier and Eloy Hontoria
Case 2: Developing the World’s Largest Passenger Aircraft-Airbus A3XX: B Rajesh Kumar
Interface and Conversion: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Russian Dolls: Martin Pfiffner
Possibilities and Limits of Traditional Performance Appraisals: Armin Trost
Business Models of Banks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Enabling Flexibility of Business Processes Using Compliance Rules: The Case of Mobiliar: Thanh Tran Thi Kim, Erhard Weiss, Christoph Ruhsam, Christoph Czepa, Huy Tran and Uwe Zdun
Fraud Governance Case: Fred Eenennaam and Hagar Michel
Generic Structures, Systems Archetypes, and Theories: Christoph E. Mandl
Manufacturing Overhead (MOH) and Departmental Expense Control: Gilad Issar and Liat Ramati Navon
Caio Esteves on Place Branding in Brazil and Latin America: Florian Kaefer
Viability, Not Just Feasibility: George Vekinis
China as the Frontrunner in Digitalization: Clas Neumann
Cultural Elements in SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Claims Management: Albert Liao
Lean Management on the Upstream (Supply Side): Marc Helmold
“IP Is Paramount:” The Significance of IP in Early-Stage Start-Up Investment Decisions: Ulf G. Schaberg
Applying the Lesson to More Complex Transactions: Oliver Treidler
“The Good, The Bad and The Ugly”: Data Requirements and Formats for a Successful and Cost-Effective Implementation: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
PM in the Downstream Value Chain: Marc Helmold
Managing New Work Through Emotional Intelligence (EI): Marc Helmold
Revenue Management of the Base Fare: Ben Vinod
Choosing a Tangible Strategic Focus Rather Than Building Upon an Abstract Vision: Claude Diderich
From Customer Perception to Customer Satisfaction: Stephan Kasulke and Jasmin Bensch
Set Category Work and Suppliers in Motion: Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze and Emilia Wiking
Identity and Social Skills: Alan Okros
Moments of Stress: Hanspeter Zürcher
An Exploratory Discussion on Motivation, Innovation, and Success: Klaus Kühnel
The Global Talent Challenge of Self-initiated Expatriates: Jenny K. Rodriguez and Tracy Scurry
Project Quality Management: Stefano Tonchia
Tools for Wine Differentiation and Positioning: Pierre Mora
Tangled Talent: Steven M. Stone
Protecting Business Secrets to Improve Value Creation: Pierre Ollivier, Véronique Chapuis-Thuault, Ferzana Haq, Katarína Račková, Victor De Leon, Graham Bell and Sylvain Roy
Problem-Solving and Performance Management Tools: Marc Helmold
Technological: Anurag K. Agarwal
The Theatre of the Classroom: A Work in Progress. How Can I Meet the Needs of Everyone in the Class When I Also Have to Deal with the Pupils with Problems?: David Crabtree