Digintelligence in Channels

Ye Tian ()

A chapter in How Digital Intelligence Drives Business Growth, 2023, pp 91-105 from Springer

Abstract: Abstract Channels are the pathways that connect brands and sales terminals, and demonstrate a variety of characteristics in different industries. In the process of commodity circulation, business cooperation in each channel is also diverse: the KA channel (key accounts, exemplified by large supermarkets) is based on the sales system; the department store adopts the mode of unified cashier and sales commission; the Mall (comprehensive shopping center) adopts the rent mode, while the e-commerce adopts advertising and service charging model.

Date: 2023
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DOI: 10.1007/978-981-99-4299-2_8

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