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Sabrina Helm (), Kerstin Liehr-Gobbers () and Christopher Storck ()
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Sabrina Helm: Witten/Herdecke University
Kerstin Liehr-Gobbers: Dusseldorf office of HERING SCHUPPENER
Christopher Storck: Quadriga University

A chapter in Reputation Management, 2011, pp 91-92 from Springer

Abstract: Abstract The management of reputation inevitably requires measurement. However, the object, methodology, underlying research interest and further use of measurement findings may vary. This part provides an insight into the various aspects of measurement and its relevance for reputation management. It closes with a meta-study examining the financial impacts of reputation as measured by several researchers.

Keywords: Stakeholder Group; Stakeholder Theory; Financial Impact; Corporate Reputation; High Order Factor (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-19266-1_9

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DOI: 10.1007/978-3-642-19266-1_9

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