Reputation Management

Edited by Sabrina Helm (), Kerstin Liehr-Gobbers () and Christopher Storck ()

in Management for Professionals from Springer

Date: 2011
ISBN: 978-3-642-19266-1
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Chapters in this book:

Corporate Reputation: An Introduction to a Complex Construct

Sabrina Helm

Reputation Management

Kerstin Liehr-Gobbers and Christopher Storck

Overview

Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck

How to Approach Reputation

Kerstin Liehr-Gobbers and Christopher Storck

Reputation: A Sociological View

Stephan Voswinkel

Identity, Image and Reputation

Nuno Zarco Camara

Corporate Branding and Corporate Reputation: Divided by a Shared Purpose?

Claudia Fisher-Buttinger and Christine Vallaster

Reputation in Relationships

Kevin Money, Carola Hillenbrand and Steve Downing

Overview

Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck

How to Measure Reputation

Kerstin Liehr-Gobbers and Christopher Storck

Challenges in Measuring Corporate Reputation

Sabrina Helm and Christian Klode

Measuring Media Corporate Reputations

Grahame Dowling and Warren Weeks

Reputation Management in Different Stakeholder Groups

Lars Fiedler

Customer-Based Corporate Reputation: Introducing a New Segmentation Criterion

Gianfranco Walsh, Sharon E. Beatty and Betsy Bugg Holloway

Financial Impacts of Corporate Reputation

Esther Quevedo Puente, Juan B. Delgado García and Juan M. Fuente Sabaté

Overview

Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck

How to Manage Reputation

Kerstin Liehr-Gobbers and Christopher Storck

Integrated Reputation Analysis at Daimler

Sabine A. Einwiller and Michael M. Kuhn

Reputation Management at Coca-Cola and Beyond

Michael Stopford

Corporate Reputation and Stock Market Behavior

Claudia Gabbioneta, Pietro Mazzola and Davide Ravasi

Overview

Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck

Future Trends of Corporate Reputation Management

Kerstin Liehr-Gobbers and Christopher Storck

Corporate Reputation Risk: Creating an Audit Trail

Carl Brønn and Grahame Dowling

Corporate Responsibility Reporting Reloaded: The New ESG-Reporting Imperative

Ralf Frank and Dieter W. Horst

Personalization of Corporate Coverage

Frank Brettschneider and Matthias Vollbracht

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-642-19266-1

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DOI: 10.1007/978-3-642-19266-1

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