Challenges in Measuring Corporate Reputation

Sabrina Helm () and Christian Klode ()
Additional contact information
Sabrina Helm: Witten/Herdecke University
Christian Klode: Institute for Research Information and Quality Assurance (iFQ)

A chapter in Reputation Management, 2011, pp 99-110 from Springer

Abstract: Abstract In the second chapter, Helm and Klode describe the “Challenges in Measuring Corporate Reputation” which most communication professionals should be aware of when selecting a measurement tool. The authors expand on the pros and cons of single versus multiple-item measurement concepts, discuss formative versus reflective models, and evaluate the benefits of low and higher order factors. In a second part, Helm and Klode introduce common measurement tools used both by practitioners and in academia and discuss the need for nonstandardized tools.

Keywords: Measurement Model; Stakeholder Group; Corporate Reputation; High Order Factor; Structural Equation Modeling Model (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations: View citations in EconPapers (3)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-19266-1_11

Ordering information: This item can be ordered from
http://www.springer.com/9783642192661

DOI: 10.1007/978-3-642-19266-1_11

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().