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Sabrina Helm (), Kerstin Liehr-Gobbers () and Christopher Storck ()
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Sabrina Helm: Witten/Herdecke University
Kerstin Liehr-Gobbers: Dusseldorf office of HERING SCHUPPENER
Christopher Storck: Quadriga University

A chapter in Reputation Management, 2011, pp 233-234 from Springer

Abstract: Abstract Reputation management is a crucial task for organizations. The previous chapters do not only demonstrate that the vital need for reputation management is generally recognized, but that measurement tools are constantly being improved and reputation management is an integral part of today’s corporate communications.

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-19266-1_21

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DOI: 10.1007/978-3-642-19266-1_21

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