Corporate Reputation Risk: Creating an Audit Trail

Carl Brønn () and Grahame Dowling ()
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Carl Brønn: Norwegian School of Management
Grahame Dowling: University of New South Wales

A chapter in Reputation Management, 2011, pp 239-255 from Springer

Abstract: Abstract Bronn and Dowling focus on the actual management of reputational risks. They demonstrate how the general awareness of reputation threats should be transferred into a formalized Corporate Reputation Risk Audit allowing a sound identification, prioritization, and management of reputational dangers. The authors provide reasons why reputation should be integrated into a company’s risk assessment and present an example of an audit process.

Keywords: Audit Process; Corporate Reputation; Management Control System; Reputation Management; Employee Engagement (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-19266-1_23

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DOI: 10.1007/978-3-642-19266-1_23

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