Reputation Management

Kerstin Liehr-Gobbers () and Christopher Storck ()
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Kerstin Liehr-Gobbers: Dusseldorf office of HERING SCHUPPENER
Christopher Storck: Quadriga University

A chapter in Reputation Management, 2011, pp 17-20 from Springer

Abstract: Abstract The recent economic crisis has again highlighted the trend to question business’ intentions and strategies in the media and society as a whole. Additionally, social media has opened up new participative and ubiquitous means of communication. Liehr and Storck not only see a topic related shift of corporate communication towards corporate social responsibility (CSR) and business sustainability but also suggest a much broader approach to stakeholder dialogue. The authors show that traditional media has much less influence on stakeholder groups, which have direct contact to a corporation. Reputation being a key driver of corporate value, managing reputation thus needs to be treated as a key leadership responsibility in order to achieve the strategic goals of any organization.

Keywords: Corporate Social Responsibility; Stakeholder Group; Corporate Reputation; Corporate Strategy; Shared Interest (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-3-642-19266-1_2

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