Reputation in Relationships

Kevin Money (), Carola Hillenbrand () and Steve Downing ()
Additional contact information
Kevin Money: Henley Business School
Carola Hillenbrand: Henley Business School
Steve Downing: Henley Business School

A chapter in Reputation Management, 2011, pp 75-88 from Springer

Abstract: Abstract With their article on “Reputation in Relationships,” Money, Hillenbrand, and Downing respond to concerns with regard to existing measurement tools for corporate reputation. As topical issues concern stakeholder groups differently, and are likely to have varying levels of importance for different stakeholders, such insight gets lost in traditional rankings of reputation. The model introduced by Money, Hillenbrand, and Downing deals with these concerns and focuses on reputation in a particular stakeholder relationship. The application of structural equation modeling allows for prioritizing which aspects of reputation are likely to make the most impact on stakeholder behavior. With this approach, it is emphasized that reputation is not an end in itself. Rather, it aims at fostering favorable stakeholder behavior which can directly influence the financial performance of firms in terms of shareholder value. Therefore, the authors’ approach has the potential to be used as a tool by management to improve the performance of the firm.

Keywords: Structural Equation Modeling; Cash Flow; Stakeholder Group; Corporate Reputation; Good Reputation (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-19266-1_8

Ordering information: This item can be ordered from
http://www.springer.com/9783642192661

DOI: 10.1007/978-3-642-19266-1_8

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().