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Sabrina Helm (), Kerstin Liehr-Gobbers () and Christopher Storck ()
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Sabrina Helm: Witten/Herdecke University
Kerstin Liehr-Gobbers: Dusseldorf office of HERING SCHUPPENER
Christopher Storck: Quadriga University

A chapter in Reputation Management, 2011, pp 181-182 from Springer

Abstract: Abstract After having analyzed various measurement methods in the previous section, the following five chapters turn away from a theoretical scrutiny and focus on applied Reputation Management. Various case studies from blue-chip companies will provide the reader with hands-on examples of how to manage corporate reputation.

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-19266-1_16

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DOI: 10.1007/978-3-642-19266-1_16

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