Personalization of Corporate Coverage

Frank Brettschneider () and Matthias Vollbracht ()
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Frank Brettschneider: University of Hohenheim
Matthias Vollbracht: Tenor International

A chapter in Reputation Management, 2011, pp 267-289 from Springer

Abstract: Abstract The last article by Brettschneider and Vollbracht is devoted to “personalization of corporate coverage” and the opportunities and risks omnipresent board members bear for corporate reputation management. The authors consider a CEO an intangible asset with the capability to increase or decrease a company’s value. Brettschneider and Vollbracht present a study which has examined the rise of personalized coverage between 2002 and 2007. Based on their findings, they scrutinize the interaction between the company’s reputation and the reputation of its CEO and designate chances and threats. To illustrate how CEO behavior affects corporate reputation, the development of various DAX 30 companies are analyzed.

Keywords: Board Member; Share Price; Intangible Asset; Supervisory Board; Corporate Reputation (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-19266-1_25

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DOI: 10.1007/978-3-642-19266-1_25

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