Corporate Reputation and Stock Market Behavior

Claudia Gabbioneta (), Pietro Mazzola () and Davide Ravasi ()
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Claudia Gabbioneta: IULM University
Pietro Mazzola: IULM University
Davide Ravasi: Bocconi University

A chapter in Reputation Management, 2011, pp 215-229 from Springer

Abstract: Abstract The final chapter of this section deals with the question how to build and maintain a positive reputation among the financial community, the most powerful stakeholder group concerning the monetary consequences of reputation damages. Gabbioneta, Ravasi, and Mazzola therefore describe the drivers influencing reputation among analysts and investors and provide recommendations for the vital communication of long-term strategic plans, knowledgeable managers, and corporate governance structures.

Keywords: Strategic Plan; Chief Executive Officer; Minority Shareholder; Corporate Reputation; Good Reputation (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-19266-1_20

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DOI: 10.1007/978-3-642-19266-1_20

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