How to Manage Reputation

Kerstin Liehr-Gobbers () and Christopher Storck ()
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Kerstin Liehr-Gobbers: Dusseldorf office of HERING SCHUPPENER
Christopher Storck: Quadriga University

A chapter in Reputation Management, 2011, pp 183-188 from Springer

Abstract: Abstract Liehr and Storck open this section with an illustration of the evolution of reputation management as a managing process. It explains how its status as being a regular management process inevitably asked for performance measurement. The authors describe how the need for evaluation methods has lead to various cooperations between communicators and management accountants over the last years. The article traces this collaboration and highlights its major outcomes. Liehr and Storck close the chapter with a business case exemplifying these transdisciplinary standards.

Keywords: Corporate Reputation; Corporate Strategy; Strategic Goal; Corporate Communication; Reputation Management (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-19266-1_17

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DOI: 10.1007/978-3-642-19266-1_17

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