How to Measure Reputation

Kerstin Liehr-Gobbers () and Christopher Storck ()
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Kerstin Liehr-Gobbers: Dusseldorf office of HERING SCHUPPENER
Christopher Storck: Quadriga University

A chapter in Reputation Management, 2011, pp 93-98 from Springer

Abstract: Abstract Liehr and Storck open with an introduction on how reputation can be measured in general. The paper stresses out the range of methods existing for both media evaluation and stakeholder research. The authors systematically list which cognitions the various methods are able to provide. The closing presentation of the “Barcelona Declaration of Measurement Principles” introduces the reader to the state-of-the-art of PR measurement.

Keywords: Public Relation; Brand Equity; Corporate Reputation; Reputation Score; Business Result (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-19266-1_10

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DOI: 10.1007/978-3-642-19266-1_10

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