Measuring Media Corporate Reputations

Grahame Dowling () and Warren Weeks ()
Additional contact information
Grahame Dowling: University of New South Wales
Warren Weeks: Cubit Media Research P/L

A chapter in Reputation Management, 2011, pp 111-125 from Springer

Abstract: Abstract “Measuring Media Corporate Reputations” is the primal yet most common measurement communication practitioners and researchers have focused on. Dowling and Weeks recapitulate the reasons for analysing media coverage, give hands-on suggestions for an effective presentation of the media analysis and explain which action steps should be derived from its findings.

Keywords: Corporate Social Responsibility; Media Coverage; Corporate Reputation; Corporate Brand; Reputation Risk (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-19266-1_12

Ordering information: This item can be ordered from
http://www.springer.com/9783642192661

DOI: 10.1007/978-3-642-19266-1_12

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().