Selection and Design of Group Discussions

Thomas Dobbelstein () and Wibke Heidig ()
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Thomas Dobbelstein: Baden-Württemberg Cooperative State University
Wibke Heidig: Albstadt-Sigmaringen University

Chapter 8 in Market Research for SMEs, 2026, pp 89-102 from Springer

Abstract: Abstract This chapter explains the concept of group discussions and identifies the types of research questions for which this qualitative method is particularly well-suited. A checklist for designing an effective group discussion is presented. We identify key factors for successfully conducting your own discussion session and finally, describe the steps in which AI can provide support.

Date: 2026
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DOI: 10.1007/978-3-032-27765-7_8

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