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Management for Professionals

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Backtesting
Martin Auer
Key Performances Indicators (KPI)
Gilad Issar and Liat Ramati Navon
Operational Risk Management as an Integrated Part of Safety Management Systems
Roland Müller and Christopher Drax
Aparna Dutt Sharma on India, Nation Branding and Investment Promotion
Florian Kaefer
Targeting
Sanford L. Moskowitz and Chris Erickson
The Importance of Social Marketing in Global Health Emergencies: The Case of Zika Virus Infection
M. Mercedes Galan-Ladero and M. Angeles Galan-Ladero
Toyota Production System (トヨタ生産方式)
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Knowledge Management for Projects
Katrin Winkler and Heinz Mandl
The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession
Grazia Murtarelli
How to Run IBP: Use Cases
Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
The “Implementation” Phase
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Lean Management in the Product Development
Marc Helmold
Food with Purpose: Dudley Dough and Haley House Bakery Café
Bing Broderick
Energy for Capital Creation
Richard Thomas Watson and Saji K. Mathew
The Idea Economy
Georg Weiers
Principles of Data Science: Primer
Jeremy David Curuksu
Global Merger dormakaba: Interview and Case Study
Stephan Bergamin and Markus Braun
Politically Controlled Speech Shackles Leadership
Gilbert W. Fairholm
Insurance Background
Claudio Franzetti
IoT Platforms
Andreas Holtschulte
A Special Breed of People
Annika Steiber and Sverker Alänge
Self-Employed Entrepreneurs’ Digital Mindset
Claus Andreas Gram Foss Rosenstand and Thomas Duus Henriksen
IT Business Value
Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Lessons Learned
Charles J. Alaimo
Different Shapes of Scrum in the Enterprise
Dominik Maximini
No Innovation Without Quality
Anne Teague
Awesome Oscillator (AO) and Accelerator Oscillator (AC)
Don K. Mak
Commodity Pricing: Fast, Simple, Intelligent
Andrea Maessen, Bert Sebastian Strasmann and Jan Haemer
Risk Modeling and Capital: Credit Risk (Securitizations)
Johannes Wernz
From Customer Profit to Customer Value
Wing Sun Li
Sustainability Facts
Melissa Demartini and Paolo Taticchi
Infrastructure as Commodity: IT Infrastructure Services Are Traded on Free Markets and Purchased as Required
Nils Urbach and Frederik Ahlemann
The Role of Enterprise Systems in Process Innovation
Bernd Schenk
Securing SAP on the Cloud
Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Timing Is Critical
George Vekinis
Overcoming Growth Barriers
Ralph Krüger and Andreas Stumpf
Environmental Management
Jens-Uwe Fischer
Step 5: Extracting Segments
Sara Dolnicar, Bettina Grün and Friedrich Leisch
Case 10 Advanced Micro Devices
B. Rajesh Kumar
Didactics and Curriculum
Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Innovation Strategy for Renewal and Growth
Hermut Kormann and Birgit Suberg
Direct Selling of Renewable Energy Products
Christian Friege
Use of Virtual Reality for Hazard Safety Training to Reduce High Risk and Significant Safety Incidents and Increase Training Engagement
Anthony Jones
Value-Based and Cost-Based Pricing Concepts
Marc Helmold
A Great Florist: The Initial Heart of the Founder of the Dongxin International Flower Company
Mingyue Fan and Limin Wang
Developing the Future Stories of Companies: Open and Closed Story Worlds
Michael Müller
Is Your Purchasing Department Rewarded for Being Bean Counters Or for Delivering Quality?
Guido Quelle
Reputation in Relationships
Kevin Money, Carola Hillenbrand and Steve Downing
Agile Management: The Secret Weapon to Boost Project Success Rate
Xinwei Cao
Road and Destiny Are Not Same: Leading to and Leading in Blockchain Driven Supply Chain
Muhammad Mumtaz Khan
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