Management for Professionals

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Strategies for Successful Brand Building and Marketing in the Key Emerging Markets: Niklas Schaffmeister
Organization and Change Management: Philip Bauer
Prospects of Purchasing—An Evaluation Model for Data Mining Approaches for Preventive Quality Assurance: Frank Straube, Anna Lisa Junge and Tu Anh Tran Hoang
Customer Retention Management: Making the Customer a “Fan”: Christian Homburg, Heiko Schäfer and Janna Schneider
Breaking Habits to Foster Engaged Leadership: Wiley C. Davi and Duncan H. Spelman
Global Talent Management in French Multinationals: Vincent Sponton and Akram Al Ariss
Quality Tools and Techniques: Timothy Adesanya Ibidapo
Rebecca Smith on Country Branding in New Zealand: Florian Kaefer
Overview of Part III: Douglas Walker
German Office Markets: Andreas Schulten and Ulrich Denk
Global Branding and Communication: Bodo B. Schlegelmilch
Ireland—N1/M1 Dundalk Bypass: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Maize Seed Industry in Thailand: Orachos Napasintuwong
Re-authoring Careers: Changing the Narratives Around Work for Individuals and Its Impact on Organizations and Society: Marieke Genard
Implications of the Blockchain-Driven Supply Chains for Marketers: A Review and Guiding Insights: Adeel Khalid, Munazza Saeed, Muhammad Usman and Majid Khan
Measuring Your Company’s Impact: How to Make the Most of Sustainability Reporting Frameworks: Jen Anderson and Jessica Abensour
The Travel Agency Perspective of Revenue Management: Ben Vinod
Step 10: Evaluation and Monitoring: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Operation Digitalization: Ye Tian
On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs: Victoria L. Crittenden and William F. Crittenden
Pricing for Publisher: Scaling Value, Not Volume: Marco Klimkeit and Paul Benson
KZTON Enables Cross-Border E-commerce Export with Intellectual Property Services: Xiutian Zheng
Conclusions and Outlook: Susanne Durst and Thomas Henschel
Appendix 2: Research Details: Dominik Maximini
Innovation and Transaction Cost: Chihiro Suematsu
Stress Test and CCAR: Colin Chen
Case 33: Addis Ababa–Djibouti Railway: B Rajesh Kumar
Kenya: Logistical Gateway to East Africa: Pramod Bagalwadi
Persuading How? How to Handle the Sponsors of PD Projects: Torsten Bittlingmaier
Sustainability and Corporate Social Responsibility (CSR) in SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Case 34 Jacobs (Engineering Group): B. Rajesh Kumar
Corporate Responsibility Reporting Reloaded: The New ESG-Reporting Imperative: Ralf Frank and Dieter W. Horst
Calibrating Data: Mario Vanhoucke
What You Can Achieve With TBM: Uwe G. Seebacher
Outlook: Charting the Future of R&D: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Past and Future: Douglas Walker
Systematic Review of the Literature on SME Digitalization: Multi-sided Pressure on Existing SMEs: Andrea Meier
Tarnea Technology Solutions: Competing in a Winner-Takes-All Market: R. Srinivasan
Lessons Learned in the Development of a CRM SaaS Solution: Markus Bauer
Process Management in Construction: Expansion of the Bolzano Hospital: Elisa Marengo, Patrick Dallasega, Marco Montali, Werner Nutt and Michael Reifer
Going Public and M&A in the German Real Estate Market: Klaus Elmendorff and Christian Schmitt
Managing IT in Divestiture: Orchestration, Instrumentation, and Measurement: Joseph Joy
Joint Governance: Bharat Vagadia
Replacing Tobacco in Malawi: Fenton Sands and Shashidhara Kolavalli
Smart Battery Systems Driving Renewable Energy Markets: Benjamin Schott and Oliver Koch
Certified B Corps: Using Business as a Force for Good: Maria Ballesteros-Sola, Céleste M. Grimard and Marshall Worsham
Dr. Robert Govers on the Origins and Future of Place Branding: Florian Kaefer
Case 34: Port Mann Bridge Vancouver: B Rajesh Kumar
Why Do You Need Inspiration to Manage Millennials Successfully?: Hanspeter Zürcher
Mergers and Acquisitions by Bank of America: B. Rajesh Kumar