Management for Professionals

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Conclusions: Claudio Franzetti
The Future of Global Marketing Strategy: Bodo B. Schlegelmilch
People Involvement: Timothy Adesanya Ibidapo
The Relevance of Employer Branding in Recruiting Generation Z in Germany: Astrid Nelke
Personalization in Hospitality: Ben Vinod
Creativity: Bernd X. Weis
From Project to IoT Strategy: Andreas Holtschulte
TQM and BPR: Sanjay Mohapatra
Change Management for Marketing and Sales Activities: Marc Helmold
Start-Ups Meet SMEs: Michael Krause
Lean Management in Healthcare and Hospitals: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Primary Research: The Nature of Scrum Survey: Dominik Maximini
The Digitalization of Customer Contact in Healthcare: Kolja A. Rafferty
Forex: Shuai Chen
Realtime Data Accelerates Online Marketing: Kolja Brosche and Arun Kumar
Summary—Conclusion—Outlook: Gerhard Köhler, Werner Roth and Achim Schmidtmann
How to Win the Battle on Innovation?: Taco C. R. Someren and Shuhua Someren-Wang
Millennials in Leadership: An Examination of the Practice-Immediacy Model: Kevin Bottomley and Sylvia Willie Burgess
Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study: Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández
Determining Outcomes of HRM Practices: Wolfgang Becker, Bianca Brandt and Harald Eggeling
Anticipate What Customers Will Do: Louis-Philippe Kerkhove
Case 26: Pan-American Highway: B Rajesh Kumar
Academic Program: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Qwest Merger with US West: B. Rajesh Kumar
A3 Thinking: Thomas Pyzdek
The Future: Christiane Prange
Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders: Morgan R. Clevenger
POP Mart: How to Maximize IP Value in the Field of Art Toy?: Xiaoxia Sun, Yu Jin and Xiaoxin Huang
Cost and Finance: Philip Bauer
Designing Up-Sell Products: Junsong Tian and Jacky Jianrong Chen
Global Supply Chains: Bodo B. Schlegelmilch
Putting the Pieces Together: Sandhya Shekhar
Creating a Digital Consulting Solution for Project Management Assessments at Dr. Kuhl Unternehmensberatung: Development and Initial Demonstration of a Fully Automated Asset-Based Consulting Approach: Volker Nissen, Jochen Kuhl, Hendrik Kräft, Henry Seifert, Jakob Reiter and Jim Eidmann
People Analytics Industry Landscape—Has its Time Come?: Rahul Ghatak
Insights from Alibaba’s Digital Transformation: Xiaodong Ma
Monument Protection and Zoning: Regulations and Public Support from an International Perspective: Wolfgang Maennig
Digital Strategy: Angel Gavieiro Besteiro
Case VIII: First Respond®: A Universal Mutual-Aid Emergency Platform in the Digital Economy: Xiaoming Zhu
Payment Collection in International Trade: Eun Sup Lee
Progress Data: Mario Vanhoucke
Case 30 Amazon: B. Rajesh Kumar
Fields of Application of Artificial Intelligence—Security Sector and Military Sector: Ralf T. Kreutzer and Marie Sirrenberg
Cost Break Down and Cost Structure Analysis: Karlheinz Zuerl
Business Banquets: Henk R. Randau and Olga Medinskaya
Strategic and Operational Marketing Plan: Ralf T. Kreutzer
Making the Organization Understandable (Step VII): Martin Pfiffner
GrainGrow: Bringing Innovation in Food Handling: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Human Aspects of Technical Risk Management: Roman Boutellier and Mareike Heinzen
Governing the Public—Management to Others: Haibo Hu
Case 27: Port of Shanghai: B Rajesh Kumar