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Management for Professionals

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The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design
Martin Stadelmann
How Good Is Your Idea?
Tom Harris
The Drive for Systematic Sales Management: The Sales Excellence Approach as a Roadmap
Christian Homburg, Heiko Schäfer and Janna Schneider
Urban Logistics in Asia
Mark Goh
Knowledge Risk Management—State of Research
Susanne Durst and Thomas Henschel
Module 1: Managing Self
Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Why a Scrum Culture Is Important
Dominik Maximini
An Uncertain and More Complex Environment Requires You Learn from Your Decisions: Question the Known and Seek Answers to the Unknown
Vincent P. Barabba
Services Everywhere
Lefei Li
Demographic Developments and Other Social Phenomena
Hermann Troger
Real Estate Data Sources in Germany
Michael Voigtländer
Family Strategy over Generations
Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Blockchain Foundations
Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
The Multinational Corporation
Ebimo Amungo
Introduction
JinHyo Joseph Yun
Introduction to VUCA
Sharda S. Nandram and Puneet K. Bindlish
Leveraging Strategic Change with Continuity
Professor Sushil
Why New Management Models Are Needed: And the New Management Capabilities
Annika Steiber
Understanding the Need for a New Approach to Strategy Development
Claude Diderich
Introduction to Digital Content
Xuejing Ma
Vision of Efficient Processes
Martin Hofmann
Dancing with Biopunks: Innovation in the Life Science Industry and Science Fiction
Avo Schönbohm and Isabella Hermann
Bank Management and Steering
Johannes Wernz
The Lesson
Oliver Treidler
Introduction
Martin Pfiffner
Applicability
Ondrej Zizlavsky and Eddie Fisher
Luxury, Back to Origins
Wided Batat
Software Product Management Fundamentals
Timo Wagenblatt
Correction to: Business Secrets Increase Asset Value
Graham Bell, Véronique Chapuis-Thuault, André Gorius, Aldona Kapacinskaite, Pierre Ollivier, Katarína Račková and Philippe Simon
A Capital Idea
Richard Thomas Watson
Ethics for Non-philosophers: Basis of Ethics and Ethical Perspectives
Stefan H. Vieweg
A Capital Idea
Richard Thomas Watson and Saji K. Mathew
Managing for Return on Social Innovation (ROSI): Pillars for Sustainable Social Impact
Tiziana C. Dearing
The Retailer’s Pricing Challenge
Louis-Philippe Kerkhove
The Big Picture: Why the Going Gets Tougher!
Mike Kleinemaß and Uwe G. Seebacher
Motivation
Martin Auer
Preface
Joseph Joy
Growth imperative and money creation – a new outlook on growth dynamics
Hans Christoph Binswanger
Why Are Corporate Ambition and Culture Vital for Sustainability?
Eric Viardot
China 2.0
Henk R. Randau and Olga Medinskaya
Introduction: Relevance of Doing Business in Africa
Philipp Carlowitz and Simon Züfle
Communication: Information Certification
Virginie Pasquon
Market Segmentation
Sara Dolnicar, Bettina Grün and Friedrich Leisch
About the Book
Leigh-ann Onnis
Introduction to Lean and Muda (Waste)
Thomas Pyzdek
The Challenge of Our Lifetime
Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze and Emilia Wiking
The Scope of Human Resource Development: Both an Academic Discipline and Professional Practice
Lyle Yorks, Amy Lui Abel and Denise Rotatori
Sustainable Practices for Long-Term Business Efficiency: The Permaenterprise as a Strong Sustainable Model in the Age of the Anthropocene
Christian Makaya and Olivier Cateura
Important Dimensions of the Conversation That Determine Success or Failure
Hanspeter Zürcher
Understanding Real Estate Markets in Türkiye: An Introduction
Tobias Just, Harun Tanrıvermiş and Yeşim Tanrıvermiş
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