Management for Professionals

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Introduction: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
The Programmatic Advertising Principle: Oliver Busch
Business Process Management: Potentials and Challenges of Driving Innovation: Theresa Schmiedel and Jan vom Brocke
Introduction: Georg Weiers
Correction to: Business Secrets Increase Asset Value: Graham Bell, Véronique Chapuis-Thuault, André Gorius, Aldona Kapacinskaite, Pierre Ollivier, Katarína Račková and Philippe Simon
Luxury, Back to Origins: Wided Batat
Decision-Making: Zheng Qin, Yan Li and Yinzhou Yang
Applicability: Ondrej Zizlavsky and Eddie Fisher
Introduction to Sustainable Fashion Governance: Anna-Maria Schneider and Sarah Margaretha Jastram
The Promise of China: Christiane Prange
The Driving Force from Environment: Wenya Yang
Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company: Uli Schneider and Jürgen Hoika
The Talent Management Plan of Siensol Environment Protection Industry Group: Hui Zhou
Introduction: From Impulse via Strategy to Implementation: Matthias Kolbusa
Introduction: Anurag K. Agarwal
Strategic Design: Eric Viardot
Evolution of Hybrid PPPs: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Unchartered Territories: Treat Your Innovation as a Disaster: Mattia Vettorello, Boris Eisenbart and Charlie Ranscombe
Mass Casualty: Michael Madigan
Marketing and Channels of Distribution: Gary L. Frazier
The Multinational Corporation: Ebimo Amungo
Introduction to VUCA: Sharda S. Nandram and Puneet K. Bindlish
Introduction: JinHyo Joseph Yun
Leveraging Strategic Change with Continuity: Professor Sushil
Why New Management Models Are Needed: And the New Management Capabilities: Annika Steiber
Understanding the Need for a New Approach to Strategy Development: Claude Diderich
Introduction to Digital Content: Xuejing Ma
Dancing with Biopunks: Innovation in the Life Science Industry and Science Fiction: Avo Schönbohm and Isabella Hermann
Vision of Efficient Processes: Martin Hofmann
Bank Management and Steering: Johannes Wernz
Generating Cyber Intelligence (CYBINT) Scenarios and Solutions to Address Uncertainty for Decision-Advantage: Using Intelligence Engineering and Strategic Options Analysis: Bruce Garvey and Adam D. M. Svendsen
China Goes Global: Jan Y. Yang, Lei Chen and Zheng Tang
Introduction to Managing Industrial Services: Thomas Friedli and Philipp Osterrieder
Introduction: Relevance of Doing Business in Africa: Philipp Carlowitz and Simon Züfle
Market Segmentation: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Preface: Joseph Joy
Communication: Information Certification: Virginie Pasquon
Motivation: Martin Auer
Why Are Corporate Ambition and Culture Vital for Sustainability?: Eric Viardot
China 2.0: Henk R. Randau and Olga Medinskaya
Growth imperative and money creation – a new outlook on growth dynamics: Hans Christoph Binswanger
The Retailer’s Pricing Challenge: Louis-Philippe Kerkhove
The Big Picture: Why the Going Gets Tougher!: Mike Kleinemaß and Uwe G. Seebacher
Managing for Return on Social Innovation (ROSI): Pillars for Sustainable Social Impact: Tiziana C. Dearing
Describing Intercultural Competence: Alex Matveev
Blockchain Foundations: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Some Basic Concepts for Marketing Renewable Energy: Christian Friege and Carsten Herbes
The Scope of Human Resource Development: Both an Academic Discipline and Professional Practice: Lyle Yorks, Amy Lui Abel and Denise Rotatori
About the Book: Leigh-ann Onnis
Sustainable Practices for Long-Term Business Efficiency: The Permaenterprise as a Strong Sustainable Model in the Age of the Anthropocene: Christian Makaya and Olivier Cateura