Management for Professionals

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Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company: Uli Schneider and Jürgen Hoika
Evolution of Hybrid PPPs: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
The Promise of China: Christiane Prange
The Talent Management Plan of Siensol Environment Protection Industry Group: Hui Zhou
Introduction: From Impulse via Strategy to Implementation: Matthias Kolbusa
The Birth of Leadership: Michael Alznauer
The Drive for Systematic Sales Management: The Sales Excellence Approach as a Roadmap: Christian Homburg, Heiko Schäfer and Janna Schneider
Urban Logistics in Asia: Mark Goh
How Good Is Your Idea?: Tom Harris
The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design: Martin Stadelmann
What Is Strategic About Strategic HR Development?: Matthias T. Meifert
Introduction: Stefano Tonchia
Introduction: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Important Dimensions of the Conversation That Determine Success or Failure: Hanspeter Zürcher
The Significance of Digital Transformation: Xiaodong Ma
The Big Picture: Why the Going Gets Tougher!: Mike Kleinemaß and Uwe G. Seebacher
Managing for Return on Social Innovation (ROSI): Pillars for Sustainable Social Impact: Tiziana C. Dearing
The Retailer’s Pricing Challenge: Louis-Philippe Kerkhove
Why Project Management?: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Introduction: Hermut Kormann and Birgit Suberg
Family Company Governance Case: Martin Hilb
Introduction: Radu Atanasiu
Motivation: Martin Auer
Why Are Corporate Ambition and Culture Vital for Sustainability?: Eric Viardot
Market Segmentation: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Introduction: Relevance of Doing Business in Africa: Philipp Carlowitz and Simon Züfle
Preface: Joseph Joy
Growth imperative and money creation – a new outlook on growth dynamics: Hans Christoph Binswanger
China 2.0: Henk R. Randau and Olga Medinskaya
Demographic Developments and Other Social Phenomena: Hermann Troger
Real Estate Data Sources in Germany: Michael Voigtländer
Awakened Leadership: A Mindful Roadmap for Perpetual Design Thinking: Joan Marques
How Environmental and Social Issues Affect Business Strategy: Melissa Demartini and Paolo Taticchi
Customers: Unknown Entities!: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
General Information: Tracy Dathe, Volker Müller and Marc Helmold
Commodity Marketing: An Introduction into Key Concepts and Processes: Margit Enke, Anja Geigenmüller and Alexander Leischnig
Describing Intercultural Competence: Alex Matveev
Some Basic Concepts for Marketing Renewable Energy: Christian Friege and Carsten Herbes
Applicability: Ondrej Zizlavsky and Eddie Fisher
Different Perspectives on Quality: Stephan Kasulke and Jasmin Bensch
Lean Manufacturing and Kaizen: José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
The Hierarchical Structure: Nolberto Munier and Eloy Hontoria
Basic Requirements for an Innovation Scorecard System: Ondrej Zizlavsky and Eddie Fisher
The Labour Market of the Future: Armin Trost
Introduction: Stephan Lunau, Renata Meran, Alexander John, Olin Roenpage and Christian Staudter
Market Turning Points: Don K. Mak
Digital Vision: Andreas Graesser
Messages for Facilitators and Lateral Leaders: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
What is a Project?: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Exploring the Topics of Governance: Hermut Kormann and Birgit Suberg