Management for Professionals

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Understanding the Need for a New Approach to Strategy Development: Claude Diderich
Leveraging Strategic Change with Continuity: Professor Sushil
Introduction to Digital Content: Xuejing Ma
Introduction to VUCA: Sharda S. Nandram and Puneet K. Bindlish
Vision of Efficient Processes: Martin Hofmann
Why New Management Models Are Needed: And the New Management Capabilities: Annika Steiber
Commodity Marketing: An Introduction into Key Concepts and Processes: Margit Enke, Anja Geigenmüller and Alexander Leischnig
Awakened Leadership: A Mindful Roadmap for Perpetual Design Thinking: Joan Marques
General Information: Tracy Dathe, Volker Müller and Marc Helmold
Customers: Unknown Entities!: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
How Environmental and Social Issues Affect Business Strategy: Melissa Demartini and Paolo Taticchi
Global Talent Management: An Introduction and a Review: Akram Al Ariss
About This Book: Mario Vanhoucke
Urban Logistics in Asia: Mark Goh
The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design: Martin Stadelmann
The Birth of Leadership: Michael Alznauer
What Is Strategic About Strategic HR Development?: Matthias T. Meifert
The Drive for Systematic Sales Management: The Sales Excellence Approach as a Roadmap: Christian Homburg, Heiko Schäfer and Janna Schneider
How Good Is Your Idea?: Tom Harris
Luxury, Back to Origins: Wided Batat
Introduction: Relevance of Doing Business in Africa: Philipp Carlowitz and Simon Züfle
China 2.0: Henk R. Randau and Olga Medinskaya
Growth imperative and money creation – a new outlook on growth dynamics: Hans Christoph Binswanger
Why Are Corporate Ambition and Culture Vital for Sustainability?: Eric Viardot
Motivation: Martin Auer
Market Segmentation: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Communication: Information Certification: Virginie Pasquon
Preface: Joseph Joy
Why a Scrum Culture Is Important: Dominik Maximini
An Uncertain and More Complex Environment Requires You Learn from Your Decisions: Question the Known and Seek Answers to the Unknown: Vincent P. Barabba
Services Everywhere: Lefei Li
The Promise of China: Christiane Prange
Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company: Uli Schneider and Jürgen Hoika
Evolution of Hybrid PPPs: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Strategic Design: Eric Viardot
The Talent Management Plan of Siensol Environment Protection Industry Group: Hui Zhou
Introduction: Anurag K. Agarwal
The Driving Force from Environment: Wenya Yang
Introduction to Sustainable Fashion Governance: Anna-Maria Schneider and Sarah Margaretha Jastram
Introduction: From Impulse via Strategy to Implementation: Matthias Kolbusa
Introduction: Georg Weiers
Service Productivity and Innovation: John Bessant, Claudia Lehmann and Kathrin M. Möslein
The Programmatic Advertising Principle: Oliver Busch
Introduction: Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Business Process Management: Potentials and Challenges of Driving Innovation: Theresa Schmiedel and Jan vom Brocke
Family Strategy over Generations: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Blockchain Foundations: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Describing Intercultural Competence: Alex Matveev
Some Basic Concepts for Marketing Renewable Energy: Christian Friege and Carsten Herbes
A Roadmap Towards Governing Digital Transformation: Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi