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Management for Professionals

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Growth imperative and money creation – a new outlook on growth dynamics
Hans Christoph Binswanger
Communication: Information Certification
Virginie Pasquon
Introduction: Relevance of Doing Business in Africa
Philipp Carlowitz and Simon Züfle
Why Are Corporate Ambition and Culture Vital for Sustainability?
Eric Viardot
Market Segmentation
Sara Dolnicar, Bettina Grün and Friedrich Leisch
China 2.0
Henk R. Randau and Olga Medinskaya
Introduction to Managing Industrial Services
Thomas Friedli and Philipp Osterrieder
The Hazim Nada Case
Uwe Wolff
China Goes Global
Jan Y. Yang, Lei Chen and Zheng Tang
A Capital Idea
Richard Thomas Watson
A Capital Idea
Richard Thomas Watson and Saji K. Mathew
Ethics for Non-philosophers: Basis of Ethics and Ethical Perspectives
Stefan H. Vieweg
Correction to: Business Secrets Increase Asset Value
Graham Bell, Véronique Chapuis-Thuault, André Gorius, Aldona Kapacinskaite, Pierre Ollivier, Katarína Račková and Philippe Simon
Development of the Life Sciences Industry over the past 30 Years
Andreas Föller and Julia Kemmer
Cycle
Shuai Chen
Eastern Psyche
N. K. Singh
Project Scheduling Essentials
Mario Vanhoucke
Luxury, Back to Origins
Wided Batat
The Tao of Renewal: Why Do Customers Renew?
Junsong Tian and Jacky Jianrong Chen
Generating Cyber Intelligence (CYBINT) Scenarios and Solutions to Address Uncertainty for Decision-Advantage: Using Intelligence Engineering and Strategic Options Analysis
Bruce Garvey and Adam D. M. Svendsen
Bank Management and Steering
Johannes Wernz
It’s Time to Change the Project Model
Michael Knapp
The Lesson
Oliver Treidler
Bank Management and Steering
Johannes Wernz
Introduction
Martin Pfiffner
Marketing and Channels of Distribution
Gary L. Frazier
Unchartered Territories: Treat Your Innovation as a Disaster
Mattia Vettorello, Boris Eisenbart and Charlie Ranscombe
Mass Casualty
Michael Madigan
The Programmatic Advertising Principle
Oliver Busch
Introduction
Georg Weiers
Introduction
Christian Staudter, Clemens Hugo, Philipp Bosselmann, Jens-Peter Mollenhauer, Renata Meran and Olin Roenpage
Service Productivity and Innovation
John Bessant, Claudia Lehmann and Kathrin M. Möslein
Business Process Management: Potentials and Challenges of Driving Innovation
Theresa Schmiedel and Jan vom Brocke
Module 1: Managing Self
Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Knowledge Risk Management—State of Research
Susanne Durst and Thomas Henschel
Managing for Return on Social Innovation (ROSI): Pillars for Sustainable Social Impact
Tiziana C. Dearing
The Big Picture: Why the Going Gets Tougher!
Mike Kleinemaß and Uwe G. Seebacher
The Retailer’s Pricing Challenge
Louis-Philippe Kerkhove
Beyond Labels: Generation Z as a Socio-Technical and Cultural Construct
Tiago Lapa and Cláudia Álvares
Some Basic Concepts for Marketing Renewable Energy
Christian Friege and Carsten Herbes
Describing Intercultural Competence
Alex Matveev
Blockchain Foundations
Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Applicability
Ondrej Zizlavsky and Eddie Fisher
Important Dimensions of the Conversation That Determine Success or Failure
Hanspeter Zürcher
Understanding Real Estate Markets in Türkiye: An Introduction
Tobias Just, Harun Tanrıvermiş and Yeşim Tanrıvermiş
The Significance of Digital Transformation
Xiaodong Ma
Software Product Management Fundamentals
Timo Wagenblatt
The Talent Management Plan of Siensol Environment Protection Industry Group
Hui Zhou
The Promise of China
Christiane Prange
Introduction: From Impulse via Strategy to Implementation
Matthias Kolbusa
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