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Management for Professionals

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Understanding the Need for a New Approach to Strategy Development
Claude Diderich
Introduction to Digital Content
Xuejing Ma
Leveraging Strategic Change with Continuity
Professor Sushil
The Multinational Corporation
Ebimo Amungo
Dancing with Biopunks: Innovation in the Life Science Industry and Science Fiction
Avo Schönbohm and Isabella Hermann
Why New Management Models Are Needed: And the New Management Capabilities
Annika Steiber
Introduction
JinHyo Joseph Yun
Vision of Efficient Processes
Martin Hofmann
Introduction to VUCA
Sharda S. Nandram and Puneet K. Bindlish
Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company
Uli Schneider and Jürgen Hoika
The Talent Management Plan of Siensol Environment Protection Industry Group
Hui Zhou
Introduction
Anurag K. Agarwal
Introduction: From Impulse via Strategy to Implementation
Matthias Kolbusa
Introduction to Sustainable Fashion Governance
Anna-Maria Schneider and Sarah Margaretha Jastram
The Driving Force from Environment
Wenya Yang
The Promise of China
Christiane Prange
Strategic Design
Eric Viardot
Evolution of Hybrid PPPs
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Family Company Governance Case
Martin Hilb
Introduction
Radu Atanasiu
Why Project Management?
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Introduction
Hermut Kormann and Birgit Suberg
Correction to: Business Secrets Increase Asset Value
Graham Bell, Véronique Chapuis-Thuault, André Gorius, Aldona Kapacinskaite, Pierre Ollivier, Katarína Račková and Philippe Simon
The Lesson
Oliver Treidler
Bank Management and Steering
Johannes Wernz
Introduction
Martin Pfiffner
Software Product Management Fundamentals
Timo Wagenblatt
Customers: Unknown Entities!
Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
How Environmental and Social Issues Affect Business Strategy
Melissa Demartini and Paolo Taticchi
Commodity Marketing: An Introduction into Key Concepts and Processes
Margit Enke, Anja Geigenmüller and Alexander Leischnig
Awakened Leadership: A Mindful Roadmap for Perpetual Design Thinking
Joan Marques
General Information
Tracy Dathe, Volker Müller and Marc Helmold
Important Dimensions of the Conversation That Determine Success or Failure
Hanspeter Zürcher
The Significance of Digital Transformation
Xiaodong Ma
Cycle
Shuai Chen
Eastern Psyche
N. K. Singh
Development of the Life Sciences Industry over the past 30 Years
Andreas Föller and Julia Kemmer
Module 1: Managing Self
Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Knowledge Risk Management—State of Research
Susanne Durst and Thomas Henschel
A Capital Idea
Richard Thomas Watson and Saji K. Mathew
A Capital Idea
Richard Thomas Watson
Ethics for Non-philosophers: Basis of Ethics and Ethical Perspectives
Stefan H. Vieweg
How Good Is Your Idea?
Tom Harris
Urban Logistics in Asia
Mark Goh
The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design
Martin Stadelmann
The Birth of Leadership
Michael Alznauer
What Is Strategic About Strategic HR Development?
Matthias T. Meifert
The Drive for Systematic Sales Management: The Sales Excellence Approach as a Roadmap
Christian Homburg, Heiko Schäfer and Janna Schneider
Unchartered Territories: Treat Your Innovation as a Disaster
Mattia Vettorello, Boris Eisenbart and Charlie Ranscombe
Mass Casualty
Michael Madigan
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