Introduction

Stefano Tonchia
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Stefano Tonchia: University of Udine

Chapter 1 in Industrial Project Management, 2018, pp 3-6 from Springer

Abstract: Abstract The organization and management of an enterprise is increasingly considered from the viewpoint of competitive advantage: the technical equipment of firms may be the same and technology can often be acquired. Organisation and management are more difficult to imitate and so determine the characteristic of a winning strategy: uniqueness. If several firms possess a Ferrari, success will depend on their ability to drive it.

Date: 2018
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DOI: 10.1007/978-3-662-56328-1_1

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