Management for Professionals

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The B2B Marketing Maturity Model: What the Route to the Goal Looks Like!: Uwe G. Seebacher
How to Evaluate Employer Brands: A Monetary Approach: Pascal Güntürkün, Till Haumann and Alfred Lukasczyk
How Do You Market Your Product?: Tom Harris
Case III: SHANGHAI GM: The Way to Intelligent Manufacturing: Xiaoming Zhu
A View from the Top – Conversations with Business Leaders: Sandhya Shekhar
Prediction Methods: Hao Zhang
Strategic Management Tools and Excellence Models: Marc Helmold
Entrepreneurship: What It Really Is, and Why It Must Be Integrated into Management of the Firm: Annika Steiber and Sverker Alänge
The Role of Design in Bringing Innovation to the Marketplace: Clifford M. Gross
The “Preliminary Study” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Understanding: Mario Vanhoucke
Software Product Management: Samuel A. Fricker
Challenges, Phases, and Trends of 5GtoB Large-Scale Replication: Pengfei Sun
Relationship and Impact of Block Chain Technology and Supply Chain Management on Inventory Management: Muhammad Irfan Khan, Syed Imran Zaman and Sharfuddin Ahmed Khan
From Business Motivation to Business Model and Beyond: A Customer Value-Driven Approach: Jörg Heiß
Consensus Mechanisms: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Strategic Dimension: Martin Hilb
China’s Provinces: Addressing the Discrepancies at the Local Level: Hannah Levinger and Christian Braun
China’s Provinces: Addressing the Discrepancies at the Local Level: Hannah Levinger and Christian Braun
Modeling the Intellectual Property Rights Environment: Peggy Chaudhry and Alan Zimmerman
Energy Supply: Tracy Dathe, Volker Müller and Marc Helmold
Puzzled by Projects?: Steven M. Stone
Organizational Structure: Philipp Osterrieder
Intelligence Engineering-Led Set-up of Generic Strategic Options Analysis Problem to Solution Spaces: Cyber Example Demonstration: Bruce Garvey and Adam D. M. Svendsen
Human Rights in Global Supply Chains: Nanda Bergstein
The Organizational Structure: The Innovative Enterprise: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Owner–CEO Collaboration Case: Elena Szederjei
Human Resources (HR): Gilad Issar and Liat Ramati Navon
Recent Evidence on Casinos and Economic Growth: Douglas Walker
Making Meetings Matter: Dan Norenberg
Approaching the Task with Professionalism: Michael Alznauer
Support Measures: Martin Auer
There Is More than One Way to Rome: George Vekinis
Consumer-Centric Programmatic Advertising: Oliver Gertz and Deirdre McGlashan
Transforming Organisations Through the Re-authoring Lens and Practices: Chené Swart
A Regulatory Challenge: The Chinese Stock Market: Henk R. Randau and Olga Medinskaya
The Role of Corporates in Creating a Better Everyday Life with Social Entrepreneurs: Åsa Skogström Feldt
Wine Brand: Take It Easy?: Pierre Mora
Conclusions: Dominik Maximini
Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends: Wided Batat
Quality Management as Part of the Corporate Strategy: Marc Helmold
Codoon: The Gamification Experience as the Cornerstone of Consumer Loyalty: Yawen He, Huiqin Zhang and Yu Wang
Bold Leadership: Charles J. Alaimo
Can Small Earthworms Bring Big Entrepreneurial Opportunities?: Daohai Zhang
Failures of Workplaces in Multiple Competitive Cultures: Gilbert W. Fairholm
Location-based services as Base Factor No. 2 for SoLoMo: Gerrit Heinemann and Christian Gaiser
Designing Knowledge Management Strategy: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Digintelligent Commodities: Ye Tian
Five Nations: A Diversity Study: Alex Elwick, Paul Gibbs, Kate Maguire and Alison Scott-Baumann
Determining the Organization’s Cultural Fit in the US: Ralf Drews and Melissa Lamson