Management for Professionals

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Lead Community: Linda Mareen Neugebauer and Irene Zanko
Innovation: Eric Viardot
Prologue: The Stages in Brief: Matthias T. Meifert
Holistic Approach to Research: N. K. Singh
Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”: María José Montero-Simó and Rafael A. Araque-Padilla
Succession Planning Governance Case: Martin Hilb
Business Process Reengineering: Framework and Approach: Sanjay Mohapatra
Modelling, Model Architecture, and Model Quality: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Emerging Technologies in BPM: Sandy Kemsley
AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles: Adele Magnelli, Davide Pantile, Matteo Ventrella and Giovanni Verreschi
Positioning for a Competitive Advantage: Talaya Waller
Strategic Planning and Management: Aristide Aartsengel and Selahattin Kurtoglu
CRM, CXM, and Marketing Automation: Klaus Heinzelbecker
Preparation for Strategy Execution: Bernd Heesen
Perceptions of Flight Shame and Consumer Segments in Switzerland: Philipp Gunziger, Andreas Wittmer and René Puls
Understanding Growth Barriers: Ralph Krüger and Andreas Stumpf
Systems for Creating Capital: Richard Thomas Watson
Social Enterprise for Economic Opportunity at UTEC: Gregg Croteau, Ed Frechette and Dawn Grenier
Sell Solution: Turning an Opportunity into an Order: Kaj Storbacka and Risto Pennanen
Systems for Creating Capital: Richard Thomas Watson and Saji K. Mathew
Organizational Unconscious: Signs and Symbols: N. K. Singh
The Banking Sector: Henk R. Randau and Olga Medinskaya
Finding the Right Positioning: Diana Derval
Evaluating and Valuing Patents: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Challenges with Harnessing the Revenue Opportunity: Ben Vinod
Selecting and Entering Global Markets: Bodo B. Schlegelmilch
Commencing the Lean Journey: Ganesh Mahadevan and Kalyana C. Chejarla
The Ego-Soul Dynamics of Leadership Development: Richard Barrett
Concept of Marketing: Gabriel Steinhardt
Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services: Stefan Vorbach, Christiana Müller and Elisabeth Poandl
Athlete Entrepreneurs: Vanessa Ratten
Sales Management: Marc Helmold
Case 7 Quidel Corporation: B. Rajesh Kumar
The Complementary Management Model: Boris Kaehler
Strategically Positioning HRD Practice in Organizations: Lyle Yorks, Amy Lui Abel and Denise Rotatori
Mission Mastery: Pillar 1—Mission: Brian Dive
Change Forces: The Stimulants for Progress: Professor Sushil
Adam Mikolajczyk on Meaningful City Branding: Florian Kaefer
The Board’s Key Role During a Crisis: Such as COVID-19: Joseph H. Astrachan, Andrew Keyt, Hermut Kormann and Claudia Binz Astrachan
Authentic Self: Sen Sendjaya
There Is More than One Way to Rome: George Vekinis
Understanding: Mario Vanhoucke
The “Preliminary Study” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Talent Is Changeable, Mission Remains: How the Butterfly Migration Principle Helps Businesses Achieve Long-Term Development: Xinwei Cao
Challenges, Phases, and Trends of 5GtoB Large-Scale Replication: Pengfei Sun
A View from the Top – Conversations with Business Leaders: Sandhya Shekhar
The Organizational Structure: The Innovative Enterprise: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Software Product Management: Samuel A. Fricker
5G and Satellites: A Viable Ecosystem?: Hans-Peter Petry and Saher Salem
A Model of Control and Communication: Martin Pfiffner