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Management for Professionals

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Concept of Marketing
Gabriel Steinhardt
Sales Management
Marc Helmold
The Ego-Soul Dynamics of Leadership Development
Richard Barrett
The Banking Sector
Henk R. Randau and Olga Medinskaya
Organizational Unconscious: Signs and Symbols
N. K. Singh
Preparation for Strategy Execution
Bernd Heesen
Adam Mikolajczyk on Meaningful City Branding
Florian Kaefer
The Board’s Key Role During a Crisis: Such as COVID-19
Joseph H. Astrachan, Andrew Keyt, Hermut Kormann and Claudia Binz Astrachan
CRM, CXM, and Marketing Automation
Klaus Heinzelbecker
Strategic Planning and Management
Aristide Aartsengel and Selahattin Kurtoglu
Succession Planning Governance Case
Martin Hilb
Change Forces: The Stimulants for Progress
Professor Sushil
PM in the Upstream Value Chain
Marc Helmold
The Project
Gregory Usher
Tax Due Diligence in Real Estate Transactions
Jesko Nobiling and Stephan Hoyer
Entrepreneurship: What It Really Is, and Why It Must Be Integrated into Management of the Firm
Annika Steiber and Sverker Alänge
The Role of Design in Bringing Innovation to the Marketplace
Clifford M. Gross
Strategic Management Tools and Excellence Models
Marc Helmold
Owner–CEO Collaboration Case
Elena Szederjei
Human Resources (HR)
Gilad Issar and Liat Ramati Navon
Understanding
Mario Vanhoucke
The “Preliminary Study” Phase
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Human Rights in Global Supply Chains
Nanda Bergstein
Puzzled by Projects?
Steven M. Stone
Energy Supply
Tracy Dathe, Volker Müller and Marc Helmold
Organizational Structure
Philipp Osterrieder
Intelligence Engineering-Led Set-up of Generic Strategic Options Analysis Problem to Solution Spaces: Cyber Example Demonstration
Bruce Garvey and Adam D. M. Svendsen
The B2B Marketing Maturity Model: What the Route to the Goal Looks Like!
Uwe G. Seebacher
Recent Evidence on Casinos and Economic Growth
Douglas Walker
Making Meetings Matter
Dan Norenberg
A Model of Control and Communication
Martin Pfiffner
5G and Satellites: A Viable Ecosystem?
Hans-Peter Petry and Saher Salem
Strategic Dimension
Martin Hilb
There Is More than One Way to Rome
George Vekinis
Challenges, Phases, and Trends of 5GtoB Large-Scale Replication
Pengfei Sun
The Organizational Structure: The Innovative Enterprise
Daniel Huber, Heiner Kaufmann and Martin Steinmann
A View from the Top – Conversations with Business Leaders
Sandhya Shekhar
Prediction Methods
Hao Zhang
Relationship and Impact of Block Chain Technology and Supply Chain Management on Inventory Management
Muhammad Irfan Khan, Syed Imran Zaman and Sharfuddin Ahmed Khan
Consensus Mechanisms
Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
From Business Motivation to Business Model and Beyond: A Customer Value-Driven Approach
Jörg Heiß
Approaching the Task with Professionalism
Michael Alznauer
Support Measures
Martin Auer
Lean Flow: A Method
Alexander Tsigkas
How to Evaluate Employer Brands: A Monetary Approach
Pascal Güntürkün, Till Haumann and Alfred Lukasczyk
How Do You Market Your Product?
Tom Harris
Case III: SHANGHAI GM: The Way to Intelligent Manufacturing
Xiaoming Zhu
Kyouiku (教育) – The Learning Enterprise
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Software Product Management
Samuel A. Fricker
Communication in Projects
Richard Streich and Jens Brennholt
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