Management for Professionals

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Preparation for Strategy Execution: Bernd Heesen
Positioning for a Competitive Advantage: Talaya Waller
Change Forces: The Stimulants for Progress: Professor Sushil
Commencing the Lean Journey: Ganesh Mahadevan and Kalyana C. Chejarla
Selecting and Entering Global Markets: Bodo B. Schlegelmilch
The Banking Sector: Henk R. Randau and Olga Medinskaya
Organizational Unconscious: Signs and Symbols: N. K. Singh
Sales Management: Marc Helmold
The Ego-Soul Dynamics of Leadership Development: Richard Barrett
Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services: Stefan Vorbach, Christiana Müller and Elisabeth Poandl
Athlete Entrepreneurs: Vanessa Ratten
Concept of Marketing: Gabriel Steinhardt
Mission Mastery: Pillar 1—Mission: Brian Dive
Case 7 Quidel Corporation: B. Rajesh Kumar
The Board’s Key Role During a Crisis: Such as COVID-19: Joseph H. Astrachan, Andrew Keyt, Hermut Kormann and Claudia Binz Astrachan
Adam Mikolajczyk on Meaningful City Branding: Florian Kaefer
Understanding Growth Barriers: Ralph Krüger and Andreas Stumpf
Perceptions of Flight Shame and Consumer Segments in Switzerland: Philipp Gunziger, Andreas Wittmer and René Puls
Challenges with Harnessing the Revenue Opportunity: Ben Vinod
Innovation: Eric Viardot
Lead Community: Linda Mareen Neugebauer and Irene Zanko
Operational Excellence: The St.Gallen Model for Holistic Optimization: Marten Ritz and Thomas Friedli
Evaluating and Valuing Patents: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Strategically Positioning HRD Practice in Organizations: Lyle Yorks, Amy Lui Abel and Denise Rotatori
The Complementary Management Model: Boris Kaehler
Finding the Right Positioning: Diana Derval
Systems for Creating Capital: Richard Thomas Watson
Succession Planning Governance Case: Martin Hilb
Strategic Planning and Management: Aristide Aartsengel and Selahattin Kurtoglu
CRM, CXM, and Marketing Automation: Klaus Heinzelbecker
Authentic Self: Sen Sendjaya
The Project: Gregory Usher
Tax Due Diligence in Real Estate Transactions: Jesko Nobiling and Stephan Hoyer
Business Process Reengineering: Framework and Approach: Sanjay Mohapatra
PM in the Upstream Value Chain: Marc Helmold
Emerging Technologies in BPM: Sandy Kemsley
Modelling, Model Architecture, and Model Quality: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Technology: Shuai Chen
AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles: Adele Magnelli, Davide Pantile, Matteo Ventrella and Giovanni Verreschi
Holistic Approach to Research: N. K. Singh
Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”: María José Montero-Simó and Rafael A. Araque-Padilla
Prologue: The Stages in Brief: Matthias T. Meifert
Systems for Creating Capital: Richard Thomas Watson and Saji K. Mathew
Sell Solution: Turning an Opportunity into an Order: Kaj Storbacka and Risto Pennanen
Social Enterprise for Economic Opportunity at UTEC: Gregg Croteau, Ed Frechette and Dawn Grenier
Talent Is Changeable, Mission Remains: How the Butterfly Migration Principle Helps Businesses Achieve Long-Term Development: Xinwei Cao
Understanding: Mario Vanhoucke
The “Preliminary Study” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Software Product Management: Samuel A. Fricker
Recent Evidence on Casinos and Economic Growth: Douglas Walker