Management for Professionals
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- Concept of Marketing
- Gabriel Steinhardt
- Sales Management
- Marc Helmold
- The Ego-Soul Dynamics of Leadership Development
- Richard Barrett
- The Banking Sector
- Henk R. Randau and Olga Medinskaya
- Organizational Unconscious: Signs and Symbols
- N. K. Singh
- Preparation for Strategy Execution
- Bernd Heesen
- Adam Mikolajczyk on Meaningful City Branding
- Florian Kaefer
- The Board’s Key Role During a Crisis: Such as COVID-19
- Joseph H. Astrachan, Andrew Keyt, Hermut Kormann and Claudia Binz Astrachan
- CRM, CXM, and Marketing Automation
- Klaus Heinzelbecker
- Strategic Planning and Management
- Aristide Aartsengel and Selahattin Kurtoglu
- Succession Planning Governance Case
- Martin Hilb
- Change Forces: The Stimulants for Progress
- Professor Sushil
- PM in the Upstream Value Chain
- Marc Helmold
- The Project
- Gregory Usher
- Tax Due Diligence in Real Estate Transactions
- Jesko Nobiling and Stephan Hoyer
- Entrepreneurship: What It Really Is, and Why It Must Be Integrated into Management of the Firm
- Annika Steiber and Sverker Alänge
- The Role of Design in Bringing Innovation to the Marketplace
- Clifford M. Gross
- Strategic Management Tools and Excellence Models
- Marc Helmold
- Owner–CEO Collaboration Case
- Elena Szederjei
- Human Resources (HR)
- Gilad Issar and Liat Ramati Navon
- Understanding
- Mario Vanhoucke
- The “Preliminary Study” Phase
- Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
- Human Rights in Global Supply Chains
- Nanda Bergstein
- Puzzled by Projects?
- Steven M. Stone
- Energy Supply
- Tracy Dathe, Volker Müller and Marc Helmold
- Organizational Structure
- Philipp Osterrieder
- Intelligence Engineering-Led Set-up of Generic Strategic Options Analysis Problem to Solution Spaces: Cyber Example Demonstration
- Bruce Garvey and Adam D. M. Svendsen
- The B2B Marketing Maturity Model: What the Route to the Goal Looks Like!
- Uwe G. Seebacher
- Recent Evidence on Casinos and Economic Growth
- Douglas Walker
- Making Meetings Matter
- Dan Norenberg
- A Model of Control and Communication
- Martin Pfiffner
- 5G and Satellites: A Viable Ecosystem?
- Hans-Peter Petry and Saher Salem
- Strategic Dimension
- Martin Hilb
- There Is More than One Way to Rome
- George Vekinis
- Challenges, Phases, and Trends of 5GtoB Large-Scale Replication
- Pengfei Sun
- The Organizational Structure: The Innovative Enterprise
- Daniel Huber, Heiner Kaufmann and Martin Steinmann
- A View from the Top – Conversations with Business Leaders
- Sandhya Shekhar
- Prediction Methods
- Hao Zhang
- Relationship and Impact of Block Chain Technology and Supply Chain Management on Inventory Management
- Muhammad Irfan Khan, Syed Imran Zaman and Sharfuddin Ahmed Khan
- Consensus Mechanisms
- Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
- From Business Motivation to Business Model and Beyond: A Customer Value-Driven Approach
- Jörg Heiß
- Approaching the Task with Professionalism
- Michael Alznauer
- Support Measures
- Martin Auer
- Lean Flow: A Method
- Alexander Tsigkas
- How to Evaluate Employer Brands: A Monetary Approach
- Pascal Güntürkün, Till Haumann and Alfred Lukasczyk
- How Do You Market Your Product?
- Tom Harris
- Case III: SHANGHAI GM: The Way to Intelligent Manufacturing
- Xiaoming Zhu
- Kyouiku (教育) – The Learning Enterprise
- Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
- Software Product Management
- Samuel A. Fricker
- Communication in Projects
- Richard Streich and Jens Brennholt