Management for Professionals

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Succession Planning Governance Case: Martin Hilb
Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”: María José Montero-Simó and Rafael A. Araque-Padilla
Holistic Approach to Research: N. K. Singh
Prologue: The Stages in Brief: Matthias T. Meifert
Positioning for a Competitive Advantage: Talaya Waller
Mission Mastery: Pillar 1—Mission: Brian Dive
Systems for Creating Capital: Richard Thomas Watson
The Project: Gregory Usher
Tax Due Diligence in Real Estate Transactions: Jesko Nobiling and Stephan Hoyer
Evaluating and Valuing Patents: Oliver Gassmann, Martin A. Bader and Mark James Thompson
The Complementary Management Model: Boris Kaehler
Preparation for Strategy Execution: Bernd Heesen
Strategically Positioning HRD Practice in Organizations: Lyle Yorks, Amy Lui Abel and Denise Rotatori
Challenges with Harnessing the Revenue Opportunity: Ben Vinod
Lead Community: Linda Mareen Neugebauer and Irene Zanko
Operational Excellence: The St.Gallen Model for Holistic Optimization: Marten Ritz and Thomas Friedli
Innovation: Eric Viardot
CRM, CXM, and Marketing Automation: Klaus Heinzelbecker
Strategic Planning and Management: Aristide Aartsengel and Selahattin Kurtoglu
PM in the Upstream Value Chain: Marc Helmold
Finding the Right Positioning: Diana Derval
Business Process Reengineering: Framework and Approach: Sanjay Mohapatra
Social Enterprise for Economic Opportunity at UTEC: Gregg Croteau, Ed Frechette and Dawn Grenier
Sell Solution: Turning an Opportunity into an Order: Kaj Storbacka and Risto Pennanen
Systems for Creating Capital: Richard Thomas Watson and Saji K. Mathew
The Banking Sector: Henk R. Randau and Olga Medinskaya
Organizational Unconscious: Signs and Symbols: N. K. Singh
Authentic Self: Sen Sendjaya
Commencing the Lean Journey: Ganesh Mahadevan and Kalyana C. Chejarla
Selecting and Entering Global Markets: Bodo B. Schlegelmilch
Case 7 Quidel Corporation: B. Rajesh Kumar
The Board’s Key Role During a Crisis: Such as COVID-19: Joseph H. Astrachan, Andrew Keyt, Hermut Kormann and Claudia Binz Astrachan
Adam Mikolajczyk on Meaningful City Branding: Florian Kaefer
Change Forces: The Stimulants for Progress: Professor Sushil
Perceptions of Flight Shame and Consumer Segments in Switzerland: Philipp Gunziger, Andreas Wittmer and René Puls
Understanding Growth Barriers: Ralph Krüger and Andreas Stumpf
Sales Management: Marc Helmold
Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services: Stefan Vorbach, Christiana Müller and Elisabeth Poandl
The Ego-Soul Dynamics of Leadership Development: Richard Barrett
Athlete Entrepreneurs: Vanessa Ratten
Concept of Marketing: Gabriel Steinhardt
AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles: Adele Magnelli, Davide Pantile, Matteo Ventrella and Giovanni Verreschi
Technology: Shuai Chen
Modelling, Model Architecture, and Model Quality: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Emerging Technologies in BPM: Sandy Kemsley
Kyouiku (教育) – The Learning Enterprise: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
The Role of Design in Bringing Innovation to the Marketplace: Clifford M. Gross
Entrepreneurship: What It Really Is, and Why It Must Be Integrated into Management of the Firm: Annika Steiber and Sverker Alänge
Strategic Management Tools and Excellence Models: Marc Helmold
Lean Flow: A Method: Alexander Tsigkas