Management for Professionals

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Organizational Unconscious: Signs and Symbols: N. K. Singh
PM in the Upstream Value Chain: Marc Helmold
AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles: Adele Magnelli, Davide Pantile, Matteo Ventrella and Giovanni Verreschi
Modelling, Model Architecture, and Model Quality: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Emerging Technologies in BPM: Sandy Kemsley
Commencing the Lean Journey: Ganesh Mahadevan and Kalyana C. Chejarla
Selecting and Entering Global Markets: Bodo B. Schlegelmilch
Change Forces: The Stimulants for Progress: Professor Sushil
Business Process Reengineering: Framework and Approach: Sanjay Mohapatra
Succession Planning Governance Case: Martin Hilb
Sell Solution: Turning an Opportunity into an Order: Kaj Storbacka and Risto Pennanen
Social Enterprise for Economic Opportunity at UTEC: Gregg Croteau, Ed Frechette and Dawn Grenier
Systems for Creating Capital: Richard Thomas Watson and Saji K. Mathew
Evaluating and Valuing Patents: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Prologue: The Stages in Brief: Matthias T. Meifert
Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”: María José Montero-Simó and Rafael A. Araque-Padilla
Holistic Approach to Research: N. K. Singh
Sales Management: Marc Helmold
The Ego-Soul Dynamics of Leadership Development: Richard Barrett
Concept of Marketing: Gabriel Steinhardt
Athlete Entrepreneurs: Vanessa Ratten
Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services: Stefan Vorbach, Christiana Müller and Elisabeth Poandl
Mission Mastery: Pillar 1—Mission: Brian Dive
Case 7 Quidel Corporation: B. Rajesh Kumar
Finding the Right Positioning: Diana Derval
Challenges with Harnessing the Revenue Opportunity: Ben Vinod
A View from the Top – Conversations with Business Leaders: Sandhya Shekhar
A Model of Control and Communication: Martin Pfiffner
5G and Satellites: A Viable Ecosystem?: Hans-Peter Petry and Saher Salem
How to Evaluate Employer Brands: A Monetary Approach: Pascal Güntürkün, Till Haumann and Alfred Lukasczyk
How Do You Market Your Product?: Tom Harris
Case III: SHANGHAI GM: The Way to Intelligent Manufacturing: Xiaoming Zhu
The Organizational Structure: The Innovative Enterprise: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Strategic Dimension: Martin Hilb
Understanding: Mario Vanhoucke
Talent Is Changeable, Mission Remains: How the Butterfly Migration Principle Helps Businesses Achieve Long-Term Development: Xinwei Cao
The “Preliminary Study” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Software Product Management: Samuel A. Fricker
Support Measures: Martin Auer
Approaching the Task with Professionalism: Michael Alznauer
Intelligence Engineering-Led Set-up of Generic Strategic Options Analysis Problem to Solution Spaces: Cyber Example Demonstration: Bruce Garvey and Adam D. M. Svendsen
Organizational Structure: Philipp Osterrieder
Energy Supply: Tracy Dathe, Volker Müller and Marc Helmold
Puzzled by Projects?: Steven M. Stone
Human Rights in Global Supply Chains: Nanda Bergstein
The B2B Marketing Maturity Model: What the Route to the Goal Looks Like!: Uwe G. Seebacher
Making Meetings Matter: Dan Norenberg
Recent Evidence on Casinos and Economic Growth: Douglas Walker
Kyouiku (教育) – The Learning Enterprise: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Education and Learning: Alan Okros