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Management for Professionals

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Case Study of TENARIS
Javier Papa
Cognitive Biases
Radu Atanasiu
Capture and Manage Demand History
Jörg Thomas Dickersbach and Michael F. Passon
The Storytelling Procedure
Karin Thier
Chasing the Dream: Canwangda’s Journey of Cross-Border E-Commerce
Xin Li
My Second Job in the Private Sector: Getting to Kodak on My Way to General Motors
Vincent P. Barabba
The IT Product Factory
Markus Löffler and Felix Reinshagen
Shadow IT as a Lived Practice: IT Innovations Are Developed in Interdisciplinary Teams Within the Business Departments
Nils Urbach and Frederik Ahlemann
Performance Models
Peter Bogetoft
Language, Syntax, and Semantics for Describing Dynamics of Systems
Christoph E. Mandl
Strategic Content Marketing in the Corporate Newsroom
Mirko Lange
Connecting the Dots
Fady A. Harfoush
Crystal Lake Fisheries—I
Vishnuprasad Nagadevara
Selecting the Right Organization and Structure for Sustainability
Eric Viardot
Consumer Preferences for Renewable Energy
Roland Menges and Gregor Beyer
The Intercultural Competence Models
Alex Matveev
Product Design
Stefano Tonchia
Raising Innovation Potential Through a Well Indoor Climate
Alexander Buff
Strategic Sourcing: Expenditure Category Strategy Formulation
Sathit Parniangtong
Knowledge Risk Management in Two-Tier HRM Structures
M. Shujahat, A. Akhtar, F. Nawaz, M. Wang and M. S. Sumbal
The Methodological Tool Clears the Way: The Jungle Equipment
Matthias Kolbusa
Business Models
Frank Frohmann
Open Innovation Policy in National Innovation System
JinHyo Joseph Yun
Is Your Sales Organization a Dark Silo or a Real Growth Driver?
Guido Quelle
Coaching and Feedback
Anthony L. Barth and Wiaan Beer
Succession Planning Governance Case
Martin Hilb
The Complementary Management Model
Boris Kaehler
Strategic Planning and Management
Aristide Aartsengel and Selahattin Kurtoglu
CRM, CXM, and Marketing Automation
Klaus Heinzelbecker
Understanding Growth Barriers
Ralph Krüger and Andreas Stumpf
Perceptions of Flight Shame and Consumer Segments in Switzerland
Philipp Gunziger, Andreas Wittmer and René Puls
Mission Mastery: Pillar 1—Mission
Brian Dive
Systems for Creating Capital
Richard Thomas Watson
Social Enterprise for Economic Opportunity at UTEC
Gregg Croteau, Ed Frechette and Dawn Grenier
Sell Solution: Turning an Opportunity into an Order
Kaj Storbacka and Risto Pennanen
Systems for Creating Capital
Richard Thomas Watson and Saji K. Mathew
Evaluating and Valuing Patents
Oliver Gassmann, Martin A. Bader and Mark James Thompson
Commencing the Lean Journey
Ganesh Mahadevan and Kalyana C. Chejarla
Selecting and Entering Global Markets
Bodo B. Schlegelmilch
Preparation for Strategy Execution
Bernd Heesen
The Project
Gregory Usher
Tax Due Diligence in Real Estate Transactions
Jesko Nobiling and Stephan Hoyer
Concept of Marketing
Gabriel Steinhardt
Athlete Entrepreneurs
Vanessa Ratten
Sales Management
Marc Helmold
Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services
Stefan Vorbach, Christiana Müller and Elisabeth Poandl
The Ego-Soul Dynamics of Leadership Development
Richard Barrett
Challenges with Harnessing the Revenue Opportunity
Ben Vinod
Finding the Right Positioning
Diana Derval
The Banking Sector
Henk R. Randau and Olga Medinskaya
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