Management for Professionals
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- Sports Sponsorship Contracts
- André-M. Szesny
- Driving Against the Tide: The Case of Tesla Motors
- Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
- Towards Sustainable Aviation: Implications for Practice
- Adrian Müller, Alexander Stauch, Judith L. Walls and Andreas Wittmer
- Managing the Digital Transformation: Ten Guidelines for Communications Professionals
- Joachim Klewes, Dirk Popp and Manuela Rost-Hein
- Conclusion
- Aristide Aartsengel and Selahattin Kurtoglu
- Bar Brothers’ Fishery in India
- Nirmal Kumar Patra and Suresh Babu
- 5G+ Smart Education
- Pengfei Sun
- Leading with the Spiritual Rule: Collectively Navigating Toward a Morally Sound Future
- Joan Marques
- How Millennials and Post-millennials Are Reshaping Luxury
- Wided Batat
- Information, Communication and Documentation
- Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
- Negotiations in QM
- Marc Helmold
- Becoming Faster and More Direct: Telco Carrier Product Management Turns Towards Customers, Partners and Colleagues
- Thomas Heilen
- Case 17: One World Trade Center
- B Rajesh Kumar
- Kiss the Documents! How the City of Ghent Digitizes Its Service Processes
- Amy Looy and Sabine Rotthier
- Organizational Culture Models
- Dominik Maximini
- Case Study: Storytelling for Urban Development in Bad Bergzabern
- Karin Thier
- Transferring Innovation from Science and Research
- Björn Froese
- Negotiation: How to Make Deals in China
- Henk R. Randau and Olga Medinskaya
- Ludic Leadership: The Counter-Intuitive Case for Playing Games in the Life Science Industry
- Avo Schönbohm and Jan-Henrik Walter
- Protection of Innovation
- Roman Boutellier and Mareike Heinzen
- Some Practical Illustrations of How This Method Works
- Gerhard Köhler, Werner Roth and Achim Schmidtmann
- Viewing Human–Machine Interaction from a Developmental Perspective: Stepping Up to the Humane Organization
- Jan De Visch and Otto Laske
- Artificial Projects
- Mario Vanhoucke
- Creative Minds of Leaders in Psychobiographical Perspectives: Exploring the Life and Work of Christiaan Barnard and Angela Merkel
- Claude-Hélène Mayer and Roelf Niekerk
- Advancing from a Scalable Marketing Approach into a Digital Self-Service Sphere
- Alexander Schwertlein, Uli Schneider and Jürgen Hoika
- Renewable Energy in the Marketing of Tourism Companies
- Susanne Gervers
- Comparison of Plans and Targets to Actuals
- Lukas Rieder and Raef Lawson
- Integrated Reputation Analysis at Daimler
- Sabine A. Einwiller and Michael M. Kuhn
- Negotiations in the Global Economy
- Jan Pieper
- Enabling Data-Based Applications in Manufacturing
- Paul Buess
- Path Dependence: Segregation, Increasing Returns, Success to the Successful
- Christoph E. Mandl
- Guide to Outsourcing in Supply Chain Management
- Colin Scott, Henriette Lundgren and Paul Thompson
- Dr. João Freire on Place Branding in Portugal and the Middle East
- Florian Kaefer
- Project Risk Management
- Stefano Tonchia
- Managing Content in a Platform Economy: Copyright-Based Approaches to User-Generated-Content
- Clemens Appl and Philipp Homar
- The Last Frontier: Room Attribute Pricing and Inventory Control
- Ben Vinod
- Account-Based Marketing with CRM and Marketing Automation
- Klaus Heinzelbecker
- Reinventing the Wheel! The Witten Model of Family Strategy Development
- Arist von Schlippe, Tom A. Rüsen and Torsten Groth
- The Role of IT Systems in the Strategy Process: The Case of Electrolux
- Fredrik Nilsson and Jan Lindvall
- To Brand or Not to Brand: An Introduction to B2B Branding
- Kirsten Juliet Ives and Vera Müllner
- Tragedy of the Commons: There Ain’t no Such Thing as a Free Lunch
- Christoph E. Mandl
- Master of Time and Space
- Stephen R. Balzac
- Scheduling
- Philip Bauer
- BPR and Malcolm Baldrige National Quality Program
- Sanjay Mohapatra
- Strategic Management for Innovation in Life Sciences: A Comprehensive Overview
- Soham Saha, Victor Hannothiaux, Manish Sarkar and Sophie Ameloot
- The New Age Entrepreneurs of Africa: The Men Who Founded Lions
- Ebimo Amungo
- The Evolution of Sustainability Reporting: Integrated Reporting and Sustainable Development Challenges
- Cristiano Busco and Elena Sofra
- Indian Negotiation Strategies and Tactical Ways
- Kim Cheng Patrick Low
- Future Research Agenda
- Xuejing Ma
- Tax Framework for Investing by Asset Classes
- Joachim Krämer