Management for Professionals

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TBM for a B2B Marketing Department: Case Study SME: Uwe G. Seebacher
Competitive Intelligence: Actionable Business Insights: Rupert A. Brandmeier and Florian Rupp
Global Available-to-Promise (global ATP): Bernhard Fleischmann and Sebastian Geier
Proactive Personality and Sense of Thriving at Work as Predictors of Lean Manufacturing Practice Deployment: Aurora Irma Máynez-Guaderrama and María Marisela Vargas-Salgado
Value Co-creation as Key to Customer Satisfaction in Digital Services Sales: Rubén André Lorenzo
Assessing Organizational Maturity: The Role of Maturity Models in Project Success: Silvia Mari, Adi Muslic and Massimo Pirozzi
Portfolios, Innovation and Value Creation: Michael Knapp
Fields of Application of Artificial Intelligence—Energy Sector, Smart Home, Mobility and Transport: Ralf T. Kreutzer and Marie Sirrenberg
Case VI: Children’s Hospital of Shanghai: A Pioneer in Smart Healthcare: Xiaoming Zhu
Cooperative Innovation and Its Future: Georg Weiers
From Bidding to Project Launching: Stefano Tonchia
The Market: Identify Trends at an Early Stage: Christian Homburg, Heiko Schäfer and Janna Schneider
Optimization Analysis of Clean Energy Transformation: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
A Step-By-Step Methodology for Commercial Aircraft Valuation: Case Study of Boeing and Airbus: Bijan Vasigh and Farshid Azadian
We Are All Chimeras: Promoting Unity, Diversity, and Ingenuity Through Metaphorical Storytelling: Brooke Hessler and E. D. Woodworth
Case Studies of Flowing Streams: Professor Sushil
Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management: Frank M. Hannich and Marcel Hüttermann
The Future: Will the Piracy Paradox Persist?: Peggy Chaudhry and Alan Zimmerman
Sys HRM Data Analytics: Regina Tendayi and Larry M. Starr
Lean Management in the Construction Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
New Technology of Digital Intelligence: Dongying Hong
The Project Leader as Executive: Jürgen Wegge and Klaus-Helmut Schmidt
Is Gambling an “Unproductive” Activity?: Douglas Walker
Jose Filipe Torres on the Branding and Digital Reputation of Countries: Florian Kaefer
Change Management: Shaping Change Successfully: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Does Employee Downsizing Really Work?: Deepak K. Datta and Dynah A. Basuil
Risk Management: Tracy Dathe, Volker Müller and Marc Helmold
Symbolic Capital: Richard Thomas Watson and Saji K. Mathew
Brazil: The Green Giant: Niklas Schaffmeister
Talent Management in the MENA and GCC Regions: Challenges and Opportunities: Mhamed Biygautane and Khalid Othman Al Yahya
Danone–Dumex in China: The First Drink of Milk: Hua Li and Yao Chen Grenot
Altria Group’s Spin-Off of Philip Morris International Inc: B. Rajesh Kumar
Success with Partnering: Results of an International Study: Christian Krämer
Administrative Structure and Ethnic Groups: Henk R. Randau and Olga Medinskaya
Reexamining Transformational Leadership in Complex Systems: Isaac Wanasika and Keiko Krahnke
Systems and Tools: Martin Kaschny and Matthias Nolden
Step 7: Describing Segments: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Case 20: Dolphin Gas Project: B Rajesh Kumar
Winner-Takes-All Dynamics: R. Srinivasan
Accounting Review—Ind AS and Revenue Recognition: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Narrative Strategy Development: Narrating the Path Toward the Future: Christine Erlach and Michael Müller
Managing Cultural Differences: Bharat Vagadia
Criminal Law and Sports: André-M. Szesny
Engineer Open Innovation-Based Business Model Developing Circle: JinHyo Joseph Yun
Diagnosing and Designing Communication Channels (Step VI): Martin Pfiffner
Promotion and Advertising Strategies: Marc Helmold
Managing Complexity: The Case of Siemens: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Case 26 Veeva Systems: B. Rajesh Kumar
Comparison with OECD Arrangement: Claudio Franzetti
Concluding Remarks: Georg Weiers