Management for Professionals

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Application of the Design Thinking Approach to Process Redesign at an Insurance Company in Brazil: José Ricardo Cereja, Flavia Maria Santoro, Elena Gorbacheva and Martin Matzner
Complaint Evaluation: Bernd Stauss and Wolfgang Seidel
Development of Strategies and Transformation Paths for Structured and Targeted Digital Change: The Case of the Presbyterian Church of Ghana Trinity Congregation: Sylvester Tetey Asiedu and Richard Boateng
Using Collaboration to Create Added-Value for End Customers: Sathit Parniangtong
Think About It!: Effective Governance: Roger Gutbrod and Christian Wiele
Philosophy and Religion: Henk R. Randau and Olga Medinskaya
Catalyzing Social Impact Investments: Michael Gilligan
Equality and Gender-Based Violence in the University: A Practical Case of Social Marketing to Implement in the Framework of Non-Profit Marketing Studies: Juan José Mier-Terán Franco and Pedro Pablo Marín-Dueñas
Kaizen Events: Thomas Pyzdek
Publicly Funded R&D: Why, What, and How?: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Strategy Praxis: Perspectives and Reflections: George Tovstiga
Separating the Useful from the Harmful: How the Core Competence of Filtration Drives Digital Marketing Transformation: Julia Remmele, Gudmund Semb and Marian Wenking
Moments Within the Team: Hanspeter Zürcher
System Reliability: Hao Zhang
The Importance of Family: Henk R. Randau and Olga Medinskaya
Path Dependence: Segregation, Increasing Returns, and Success to the Successful: Christoph E. Mandl
Sustainable Supply Chain Management: Marco Formentini
Juan Carlos Belloso on City Branding and the Case of Barcelona: Florian Kaefer
Conclusion: Nick Shannon and Bruno Frischherz
Conclusion: Martin Kupiek
Advanced Concepts in Automotive Manufacturing to Master Variance in Assemblies: Peter Bebersdorf and Arnd Huchzermeier
Implementing Successful Strategic Outsourcing Programmes: Bharat Vagadia
From Energy Supplier to Capacity Manager: New Business Models in Green and Decentralized Energy Markets: Ben Schlemmermeier and Björn Drechsler
Knowledge Risk Management During Implementation of Open Innovation: Serdal Temel and Wim Vanhaverbeke
Negotiation and the Martial Arts, Mastering the Art of Effective Persuasion: The Asian Perspective: Kim Cheng Patrick Low
Finding the Key to Positive Leadership: Applying Virtue Ethics and Inclusivity: Kerri Cissna and H. Eric Schockman
Lean Management and Pull as Part of the Marketing Strategy: Marc Helmold
Artificial Intelligence Meets Homo Sapiens: Possible Applications and Limits of Artificial Intelligence: Jochen Werne
Methodology and Results for How to Solve Inter-Client Conflicts During Service Encounters: Xuehua Wang
Lean Management in the Railway Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
The Role of Law in Creating Space for Innovation: An Example from the Healthcare Sector in Germany: Roman Grinblat
Into the Future on the Digital Highway: Dieter Zetsche
Spirituality in Management Education for Building Integrated Self: Insights from Sanskrit Scriptures: Pawan Kumar Singh
Case 22: Tengger Desert Solar Park China: B Rajesh Kumar
Growing Experience: From Unconscious Incompetence to Unconscious Competence: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Innovative Approaches to Customer Access in the African Informal Markets: Thierry Delahaye
Case Study on Future Stories: A Narrative Change Process at the Vorarlberger Kinderdorf: Christine Erlach and Michael Müller
From Collectivism to Individualism: Henk R. Randau and Olga Medinskaya
Corporate Governance: Bharat Vagadia
The Lions Driving the Development of Africa: Ebimo Amungo
Making Use of Superfast Connectivity: Peter Curwen and Jason Whalley
Digital Business and Revenue Models: Wingsun Li
Marketing Automation: Defining the Organizational Framework: Alexander Mrohs
Longevity and Success in Family Business: Laura Hougaz
Case 23: Millau Viaduct—The Tallest Bridge, France: B Rajesh Kumar
Lean and Six Sigma: Partners for Quality: Reiner Hutwelker
Setting Up a Company in the Life Science Sector: Heinz Bettmann
Fields of Application of Artificial Intelligence—Financial Services and Creative Sector: Ralf T. Kreutzer and Marie Sirrenberg
Case VII: Shanghai Ninth People’s Hospital: A Leader in Personalized Healthcare: Xiaoming Zhu
Dr. Magdalena Florek on Place Marketing and Brand Equity: Florian Kaefer