Management for Professionals

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Project Risk Management: Stefano Tonchia
The Last Frontier: Room Attribute Pricing and Inventory Control: Ben Vinod
Managing Content in a Platform Economy: Copyright-Based Approaches to User-Generated-Content: Clemens Appl and Philipp Homar
Tragedy of the Commons: There Ain’t no Such Thing as a Free Lunch: Christoph E. Mandl
Account-Based Marketing with CRM and Marketing Automation: Klaus Heinzelbecker
The Role of IT Systems in the Strategy Process: The Case of Electrolux: Fredrik Nilsson and Jan Lindvall
Dr. João Freire on Place Branding in Portugal and the Middle East: Florian Kaefer
Advancing from a Scalable Marketing Approach into a Digital Self-Service Sphere: Alexander Schwertlein, Uli Schneider and Jürgen Hoika
Creative Minds of Leaders in Psychobiographical Perspectives: Exploring the Life and Work of Christiaan Barnard and Angela Merkel: Claude-Hélène Mayer and Roelf Niekerk
Renewable Energy in the Marketing of Tourism Companies: Susanne Gervers
Reinventing the Wheel! The Witten Model of Family Strategy Development: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Negotiations in the Global Economy: Jan Pieper
Integrated Reputation Analysis at Daimler: Sabine A. Einwiller and Michael M. Kuhn
Comparison of Plans and Targets to Actuals: Lukas Rieder and Raef Lawson
Purchasing’s Role as an Influencer of Business Outcomes: Thomas Nash and Robert Handfield
Change Management Tools: Marc Helmold
Transaction Cost in Economics: Chihiro Suematsu
Future Research Agenda: Xuejing Ma
More Than Just Talking or: The Instruments of Systemic Leadership: Daniel F. Pinnow
Failure of Networks and Network Management: Jules Thoma and Christiane Funken
The Legal Department: From Business Enabler to Business Creator: Isabelle Roux-Chenu and Elisa Rocca-Serra
Yes, AI Can: The Artificial Intelligence Gold Rush Between Optimistic HR Software Providers, Skeptical HR Managers, and Corporate Ethical Virtues: Matthias Groß
Dictates of Quality: Timothy Adesanya Ibidapo
Scheduling: Philip Bauer
Master of Time and Space: Stephen R. Balzac
BPR and Malcolm Baldrige National Quality Program: Sanjay Mohapatra
Strategic Management for Innovation in Life Sciences: A Comprehensive Overview: Soham Saha, Victor Hannothiaux, Manish Sarkar and Sophie Ameloot
Tax Framework for Investing by Asset Classes: Joachim Krämer
Innovative View on Value Creation – Investigating Requirements for a Holistic Service Life Cycle Management: Sabine Janeschek and Matthias Gouthier
Case 18: Making of the Tallest Building—Burj Khalifa: B Rajesh Kumar
Role and Deployment of Statistics and Data Science in People Analytics: Rahul Ghatak
The Evolution of Sustainability Reporting: Integrated Reporting and Sustainable Development Challenges: Cristiano Busco and Elena Sofra
Indian Negotiation Strategies and Tactical Ways: Kim Cheng Patrick Low
The New Age Entrepreneurs of Africa: The Men Who Founded Lions: Ebimo Amungo
Routes and Levers for Strategy Implementation: Base Camp and Route Planning: Matthias Kolbusa
Scenarios of Real Estate-Backed Securitization and Financing: Dave Chiou
Scenarios of Real-Estate-Backed Securitization and Financing: Dave Chiou
Dell’s Acquisition of EMC: B. Rajesh Kumar
Outlook and Summary: Thomas Friedli, Andreas Mundt and Stefan Thomas
Employees: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Blackblot PMTK Methodology™ Models: Gabriel Steinhardt
Outlook of New Work 2030: Marc Helmold
Narrative Change Architecture: Making Change Accessible: Christine Erlach and Michael Müller
Case 25 EPAM Systems Inc: B. Rajesh Kumar
Expatriate and Expat-Preneur Ecosystems: Innovation Spaces Away from Home: Alexander Ruthemeier
Acquiring Talent for the Automotive Aftermarket: How Sustainability Is Becoming a Key Driver in Talent Acquisition and Development for the Sector: Gyula Kimpán and Maria Elo
Conclusions from Case Studies: Peter Curwen and Jason Whalley
Building Iconic Luxury Brands, GenAI, and the Gift of Foresight: Diana Derval
Integrated Campaign Planning in a Programmatic World: Andy Stevens, Andreas Rau and Matthew McIntyre
Social Innovation: Back to the Roots of Social Interaction: Matthias Lovrek and Joseph Kap-herr