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Management for Professionals

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Sports Sponsorship Contracts
André-M. Szesny
Driving Against the Tide: The Case of Tesla Motors
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Towards Sustainable Aviation: Implications for Practice
Adrian Müller, Alexander Stauch, Judith L. Walls and Andreas Wittmer
Managing the Digital Transformation: Ten Guidelines for Communications Professionals
Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Conclusion
Aristide Aartsengel and Selahattin Kurtoglu
Bar Brothers’ Fishery in India
Nirmal Kumar Patra and Suresh Babu
5G+ Smart Education
Pengfei Sun
Leading with the Spiritual Rule: Collectively Navigating Toward a Morally Sound Future
Joan Marques
How Millennials and Post-millennials Are Reshaping Luxury
Wided Batat
Information, Communication and Documentation
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Negotiations in QM
Marc Helmold
Becoming Faster and More Direct: Telco Carrier Product Management Turns Towards Customers, Partners and Colleagues
Thomas Heilen
Case 17: One World Trade Center
B Rajesh Kumar
Kiss the Documents! How the City of Ghent Digitizes Its Service Processes
Amy Looy and Sabine Rotthier
Organizational Culture Models
Dominik Maximini
Case Study: Storytelling for Urban Development in Bad Bergzabern
Karin Thier
Transferring Innovation from Science and Research
Björn Froese
Negotiation: How to Make Deals in China
Henk R. Randau and Olga Medinskaya
Ludic Leadership: The Counter-Intuitive Case for Playing Games in the Life Science Industry
Avo Schönbohm and Jan-Henrik Walter
Protection of Innovation
Roman Boutellier and Mareike Heinzen
Some Practical Illustrations of How This Method Works
Gerhard Köhler, Werner Roth and Achim Schmidtmann
Viewing Human–Machine Interaction from a Developmental Perspective: Stepping Up to the Humane Organization
Jan De Visch and Otto Laske
Artificial Projects
Mario Vanhoucke
Creative Minds of Leaders in Psychobiographical Perspectives: Exploring the Life and Work of Christiaan Barnard and Angela Merkel
Claude-Hélène Mayer and Roelf Niekerk
Advancing from a Scalable Marketing Approach into a Digital Self-Service Sphere
Alexander Schwertlein, Uli Schneider and Jürgen Hoika
Renewable Energy in the Marketing of Tourism Companies
Susanne Gervers
Comparison of Plans and Targets to Actuals
Lukas Rieder and Raef Lawson
Integrated Reputation Analysis at Daimler
Sabine A. Einwiller and Michael M. Kuhn
Negotiations in the Global Economy
Jan Pieper
Enabling Data-Based Applications in Manufacturing
Paul Buess
Path Dependence: Segregation, Increasing Returns, Success to the Successful
Christoph E. Mandl
Guide to Outsourcing in Supply Chain Management
Colin Scott, Henriette Lundgren and Paul Thompson
Dr. João Freire on Place Branding in Portugal and the Middle East
Florian Kaefer
Project Risk Management
Stefano Tonchia
Managing Content in a Platform Economy: Copyright-Based Approaches to User-Generated-Content
Clemens Appl and Philipp Homar
The Last Frontier: Room Attribute Pricing and Inventory Control
Ben Vinod
Account-Based Marketing with CRM and Marketing Automation
Klaus Heinzelbecker
Reinventing the Wheel! The Witten Model of Family Strategy Development
Arist von Schlippe, Tom A. Rüsen and Torsten Groth
The Role of IT Systems in the Strategy Process: The Case of Electrolux
Fredrik Nilsson and Jan Lindvall
To Brand or Not to Brand: An Introduction to B2B Branding
Kirsten Juliet Ives and Vera Müllner
Tragedy of the Commons: There Ain’t no Such Thing as a Free Lunch
Christoph E. Mandl
Master of Time and Space
Stephen R. Balzac
Scheduling
Philip Bauer
BPR and Malcolm Baldrige National Quality Program
Sanjay Mohapatra
Strategic Management for Innovation in Life Sciences: A Comprehensive Overview
Soham Saha, Victor Hannothiaux, Manish Sarkar and Sophie Ameloot
The New Age Entrepreneurs of Africa: The Men Who Founded Lions
Ebimo Amungo
The Evolution of Sustainability Reporting: Integrated Reporting and Sustainable Development Challenges
Cristiano Busco and Elena Sofra
Indian Negotiation Strategies and Tactical Ways
Kim Cheng Patrick Low
Future Research Agenda
Xuejing Ma
Tax Framework for Investing by Asset Classes
Joachim Krämer
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