Management for Professionals

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Conclusion: Jim Austin, Judith Bentkover and Laurence Chait
Being Competitive in Sub-Saharan African Markets: The Example of a German Material Handling Equipment Producer: Slim Lamine
Extracting Value from Global Operations: Bodo B. Schlegelmilch
IP as an Important Value Driver for Start-Up Strategies in Established Companies: Beat Weibel and Rudolf Freytag
Dr. Jordi de San Eugenio Vela on City Branding and Public Diplomacy: Florian Kaefer
Competitor Information: Know Your Opponent: Christian Homburg, Heiko Schäfer and Janna Schneider
Warranty Data: Albert Liao
Preparing for Crises: Enhancing Resilience: Frank Herdmann
Better Customer Segmentation: Louis-Philippe Kerkhove
Value Co-creation as Key to Customer Satisfaction in Digital Services Sales: Rubén André Lorenzo
Summary and Outlook: Hermann Troger
Preventing Youth Violence in El Salvador: A Relational Social Marketing Model: Reynaldo Rivera
Willfields and THF: Leveraging Operations for Value Chain Redefinition: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Case VI: Children’s Hospital of Shanghai: A Pioneer in Smart Healthcare: Xiaoming Zhu
Fields of Application of Artificial Intelligence—Energy Sector, Smart Home, Mobility and Transport: Ralf T. Kreutzer and Marie Sirrenberg
Competitive Intelligence: Actionable Business Insights: Rupert A. Brandmeier and Florian Rupp
Global Available-to-Promise (global ATP): Bernhard Fleischmann and Sebastian Geier
Proactive Personality and Sense of Thriving at Work as Predictors of Lean Manufacturing Practice Deployment: Aurora Irma Máynez-Guaderrama and María Marisela Vargas-Salgado
Case 19: Shanghai World Financial Center: B Rajesh Kumar
Portfolios, Innovation and Value Creation: Michael Knapp
Cooperative Innovation and Its Future: Georg Weiers
Global Marketing Ethics and CSR: Bodo B. Schlegelmilch
Innovative Project Management Tools: Ralf T. Kreutzer
Performance Contracting: Peter Bogetoft
Assessing Organizational Maturity: The Role of Maturity Models in Project Success: Silvia Mari, Adi Muslic and Massimo Pirozzi
Women’s Leadership Development Through Networks of Support: An Analysis of the Women’s Leadership Circles of Vermont: Marla Solomon and Kerry Secrest
Commercial Property Financing After the Crisis: Frank Nickel
TBM for a B2B Marketing Department: Case Study SME: Uwe G. Seebacher
Royal Dutch Shell in a Changing World: Navigating Uncertainty: Ben Beurden
Sys HRM Data Analytics: Regina Tendayi and Larry M. Starr
The Future: Will the Piracy Paradox Persist?: Peggy Chaudhry and Alan Zimmerman
Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management: Frank M. Hannich and Marcel Hüttermann
From Bidding to Project Launching: Stefano Tonchia
The Project Leader as Executive: Jürgen Wegge and Klaus-Helmut Schmidt
New Technology of Digital Intelligence: Dongying Hong
Is Gambling an “Unproductive” Activity?: Douglas Walker
Jose Filipe Torres on the Branding and Digital Reputation of Countries: Florian Kaefer
Case Studies of Flowing Streams: Professor Sushil
The Market: Identify Trends at an Early Stage: Christian Homburg, Heiko Schäfer and Janna Schneider
Talent Management in the MENA and GCC Regions: Challenges and Opportunities: Mhamed Biygautane and Khalid Othman Al Yahya
Symbolic Capital: Richard Thomas Watson and Saji K. Mathew
Risk Management: Tracy Dathe, Volker Müller and Marc Helmold
Lean Management in the Construction Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Does Employee Downsizing Really Work?: Deepak K. Datta and Dynah A. Basuil
Altria Group’s Spin-Off of Philip Morris International Inc: B. Rajesh Kumar
Danone–Dumex in China: The First Drink of Milk: Hua Li and Yao Chen Grenot
Success with Partnering: Results of an International Study: Christian Krämer
Brazil: The Green Giant: Niklas Schaffmeister
We Are All Chimeras: Promoting Unity, Diversity, and Ingenuity Through Metaphorical Storytelling: Brooke Hessler and E. D. Woodworth
Change Management: Shaping Change Successfully: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch