Management for Professionals

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Conclusion: Jim Austin, Judith Bentkover and Laurence Chait
Being Competitive in Sub-Saharan African Markets: The Example of a German Material Handling Equipment Producer: Slim Lamine
Building Iconic Luxury Brands, GenAI, and the Gift of Foresight: Diana Derval
Conclusions from Case Studies: Peter Curwen and Jason Whalley
Integrated Campaign Planning in a Programmatic World: Andy Stevens, Andreas Rau and Matthew McIntyre
Acquiring Talent for the Automotive Aftermarket: How Sustainability Is Becoming a Key Driver in Talent Acquisition and Development for the Sector: Gyula Kimpán and Maria Elo
Narrative Change Architecture: Making Change Accessible: Christine Erlach and Michael Müller
Case 25 EPAM Systems Inc: B. Rajesh Kumar
Value Co-creation as Key to Customer Satisfaction in Digital Services Sales: Rubén André Lorenzo
Commercial Property Financing After the Crisis: Frank Nickel
Case 19: Shanghai World Financial Center: B Rajesh Kumar
Better Customer Segmentation: Louis-Philippe Kerkhove
Women’s Leadership Development Through Networks of Support: An Analysis of the Women’s Leadership Circles of Vermont: Marla Solomon and Kerry Secrest
Assessing Organizational Maturity: The Role of Maturity Models in Project Success: Silvia Mari, Adi Muslic and Massimo Pirozzi
Preventing Youth Violence in El Salvador: A Relational Social Marketing Model: Reynaldo Rivera
Willfields and THF: Leveraging Operations for Value Chain Redefinition: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Summary and Outlook: Hermann Troger
Case VI: Children’s Hospital of Shanghai: A Pioneer in Smart Healthcare: Xiaoming Zhu
Fields of Application of Artificial Intelligence—Energy Sector, Smart Home, Mobility and Transport: Ralf T. Kreutzer and Marie Sirrenberg
Innovative Project Management Tools: Ralf T. Kreutzer
Global Marketing Ethics and CSR: Bodo B. Schlegelmilch
Royal Dutch Shell in a Changing World: Navigating Uncertainty: Ben Beurden
Cooperative Innovation and Its Future: Georg Weiers
Proactive Personality and Sense of Thriving at Work as Predictors of Lean Manufacturing Practice Deployment: Aurora Irma Máynez-Guaderrama and María Marisela Vargas-Salgado
Performance Contracting: Peter Bogetoft
Portfolios, Innovation and Value Creation: Michael Knapp
TBM for a B2B Marketing Department: Case Study SME: Uwe G. Seebacher
Global Available-to-Promise (global ATP): Bernhard Fleischmann and Sebastian Geier
Competitive Intelligence: Actionable Business Insights: Rupert A. Brandmeier and Florian Rupp
Lean Management in the Construction Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Does Employee Downsizing Really Work?: Deepak K. Datta and Dynah A. Basuil
Change Management: Shaping Change Successfully: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
We Are All Chimeras: Promoting Unity, Diversity, and Ingenuity Through Metaphorical Storytelling: Brooke Hessler and E. D. Woodworth
Altria Group’s Spin-Off of Philip Morris International Inc: B. Rajesh Kumar
Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management: Frank M. Hannich and Marcel Hüttermann
The Future: Will the Piracy Paradox Persist?: Peggy Chaudhry and Alan Zimmerman
Success with Partnering: Results of an International Study: Christian Krämer
From Bidding to Project Launching: Stefano Tonchia
Danone–Dumex in China: The First Drink of Milk: Hua Li and Yao Chen Grenot
Brazil: The Green Giant: Niklas Schaffmeister
Talent Management in the MENA and GCC Regions: Challenges and Opportunities: Mhamed Biygautane and Khalid Othman Al Yahya
The Project Leader as Executive: Jürgen Wegge and Klaus-Helmut Schmidt
New Technology of Digital Intelligence: Dongying Hong
Risk Management: Tracy Dathe, Volker Müller and Marc Helmold
Symbolic Capital: Richard Thomas Watson and Saji K. Mathew
Jose Filipe Torres on the Branding and Digital Reputation of Countries: Florian Kaefer
Is Gambling an “Unproductive” Activity?: Douglas Walker
Optimization Analysis of Clean Energy Transformation: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
A Step-By-Step Methodology for Commercial Aircraft Valuation: Case Study of Boeing and Airbus: Bijan Vasigh and Farshid Azadian
Sys HRM Data Analytics: Regina Tendayi and Larry M. Starr