Management for Professionals

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Case 11: Hong Kong Zhuhai Macao Bridge (HZMB): B Rajesh Kumar
X-Charts: Thomas Pyzdek
Customer-Based Corporate Reputation: Introducing a New Segmentation Criterion: Gianfranco Walsh, Sharon E. Beatty and Betsy Bugg Holloway
Marketing of Biomethane: Carsten Herbes
Typical Case of RWA and Tokenization in Investment and Financing: Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
List of Principles: Lars Michael Bollweg
Process Improvement and Management: Aristide Aartsengel and Selahattin Kurtoglu
UXi Validation: How to Evaluate if Brand Values Can Be Experienced by Users: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Making Design Tangible in Software Development Projects: Lennart Hennigs
Employee Vitality: Hermann Troger
Guidelines for the Implementation of Enterprise Governance of IT: Steven Haes and Wim Grembergen
Dynamics of Digital Content Consumption and Social Norm: Xuejing Ma
Allowance for Credit Loss and CECL: Colin Chen
The Wealth Code in Technological Leapfrogs: Xinwei Cao
Conclusion: Armin Trost
Conventional Pathologies: Gilbert W. Fairholm
Scale Matters: GDS Air Shopping: Ben Vinod
“En Garde!”—What Business Negotiators Could Learn from an épée Fencing Champion: Pascal Fournier and Britta Heidemann
ESG, Cost of Capital, and Access to Financing: Jianrong Wang
The Trade-Offs of Incentive Programs in Family Enterprises: Hermut Kormann and Birgit Suberg
Guidelines for Swadhyaya Chakra The Concept and Practices of Swadhyaya Chakra (SC): Guided Self-learning in Teams: N. K. Singh
Minimising Risk Through the Contract: Bharat Vagadia
General Remarks and Overview: Roland Müller and Christopher Drax
Taxhavens: Gio Wiederhold
Principles of Strategy: Advanced: Jeremy David Curuksu
Meaningful Marketing Content for Automotive Customer: A Process Guide for Modular, Buyer Persona Centric, and Channel Optimized Content Creation: Anup Shukla, Alexander Schwertlein and Uli Schneider
Optimizing Procurement Portfolios and Supplier Management: Peter Schnitzenbaumer and Thomas Wind
The Hybrid Cloud: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
The Contribution of Measurement in a Cross-Device, Data-Driven, Real-Time Marketing World: Niko Marcel Waesche, Tilman Rotberg and Florian Renz
15 Best Practices for SM in China: Marc Helmold and Brian Terry
Moses: Digital Intelligence Empowers More Than 10,000 Express Outlets to Solve the Last 100 M Delivery Problem: Shuai Gao, Junfeng Lu, Bin Chen and Shaoqing Zheng
Hero’s Journey: Imbuing Projects and Processes with Life: Christine Erlach and Michael Müller
Zomato™ Gold: Platform Overreach: R. Srinivasan
Tandem Mode of Strategic Problem-Solving: George Tovstiga
Organizational Challenges and Phases of Implementation and Optimization: Roland Müller and Christopher Drax
Short Survey of Coach Training and Coaching Companies: Arun Kohli
Project Cost Management and Finance: Stefano Tonchia
Global Branding and Communication: Bodo B. Schlegelmilch
Data Mining Systems Supporting the Marketing Function: The Experience of Banca Monte dei Paschi di Siena: Federico Rajola
Five Topics for Which Industry Needs Innovation Managers: Chris C. Gernreich, Christian Ahlfeld and Sebastian Knop
Hjörtur Smárason on Place Branding, Future Cities, and Brand Africa: Florian Kaefer
Embracing Environmental Responsibility and Sustainable Innovation in Small Tourism Businesses to Improve Environmental Efficiency: Insights from Chihuahua, Mexico: Manuel Ramón González Herrera and Julián Álvarez Hernández
Liquid Legal: Organization 4.0: Using Legal Competency for Building Fluid & Innovation-Driven Structures: Gerrit Mauch
Sustaining Lean: Ganesh Mahadevan and Kalyana C. Chejarla
Policy Resistance: Rebound Effect and Other Fixes that Fail: Christoph E. Mandl
Professional Social Media and Innovation: How You Start Leveraging on Your Innovation through Strategic Content Creation on LinkedIn: Ilkay Özkisaoglu
Theory of Constraint (TOC): Gilad Issar and Liat Ramati Navon
Engineering the Intangible: Strategic Success Factors in the Luxury Watch Industry: Georges A. Kern
Industrial Product Design and Development: Claudio A. Saavedra
Ethics in Projects: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar