To Whom Should Digitalization Be Empowered?

Xiaodong Ma ()
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Xiaodong Ma: Suzhou Guoyun Data Technology Co., Ltd.

Chapter Chapter 12 in Methodology for Digital Transformation, 2023, pp 147-157 from Springer

Abstract: Abstract The key to a successful digital transformation lies in empowering frontline employees. Digital transformation can also empower the sales team, enhancing the efficiency of the sales staff and improving the precision of their services. It can empower the operations team, shrinking the decision-making time and creating a more precise implementation solution. It can empower the product managers, helping them to create products that better meet the consumer needs with their personal experience and data support. It can empower the finance team, helping them to set reasonable performance indicators, and enhance the overall operating efficiency of companies. It can empower the management team, boosting the efficiency of the management team in three hierarchical levels: senior management, middle management, and lower management. In addition, digital transformation can also improve the stickiness of all companies in the ecosystem, helping every company, particularly the core company, achieve more revenue.

Date: 2023
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DOI: 10.1007/978-981-19-9111-0_12

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