Case Study Swiss Life Germany: The Corporate Newsroom as a Motor of Digitisation

Christoph Moss ()
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Christoph Moss: International School of Management

Chapter 12 in The Corporate Newsroom, 2021, pp 145-154 from Springer

Abstract: Abstract Swiss Life Germany is a provider of financial and pension solutions. The head office is located in Garching near Munich. The company is part of the Swiss Life Group with headquarters in Zurich. The Group employs about 7500 people worldwide. Swiss Life is present on the German market with several brands. Insurance solutions are offered under the Swiss Life brand. The company also operates on the German market with the brands Swiss Life Select, tecis, HORBACH, Proventus and Swiss Compare. The headquarters for the financial advisory companies is in Hanover (Swiss Life 2020).

Date: 2021
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DOI: 10.1007/978-3-030-67642-1_12

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