The Corporate Newsroom

Edited by Christoph Moss ()

in Management for Professionals from Springer

Date: 2021
ISBN: 978-3-030-67642-1
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Chapters in this book:

Ch 1 “There Will Never Be a Newsroom”: The Discussion About Topic-Oriented Control in Corporate Communications

Christoph Moss

Ch 2 Integrated Communication in the Corporate Newsroom as a Contribution to Enterprise Value

Christoph Moss and Niklas Stog

Ch 3 The Journalistic Newsroom as a Blueprint for Corporate Communications

Lara Behrens, Christoph Moss and Mona Sadrowski

Ch 4 The Corporate Newsroom Model

Christoph Moss

Ch 5 Strategic Content Marketing in the Corporate Newsroom

Mirko Lange

Ch 6 Efficiency and Effectiveness: Controlling in the Corporate Newsroom

Lara Behrens, Christoph Moss and Niklas Stog

Ch 7 The Dissemination of Corporate Newsrooms in Practice: Empirical Studies

Christoph Moss and Mona Sadrowski

Ch 8 The Digital Shop Window: The Social Media Newsroom as a Communicative Hub

Dominik Ruisinger

Ch 9 Case Study DATEV: The Introduction of a Corporate Newsroom as a Change Project

Christian Buggisch

Ch 10 Case Study Dutch National Police: Building Trust with a Corporate Newsroom

Ghaida Al-Warith and Christoph Moss

Ch 11 Case Study R+V Insurance: Meeting New Challenges with a Corporate Newsroom

Christoph Moss

Ch 12 Case Study Swiss Life Germany: The Corporate Newsroom as a Motor of Digitisation

Christoph Moss

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-030-67642-1

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DOI: 10.1007/978-3-030-67642-1

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