Case Study DATEV: The Introduction of a Corporate Newsroom as a Change Project

Christian Buggisch ()

Chapter 9 in The Corporate Newsroom, 2021, pp 117-127 from Springer

Abstract: Abstract What would the Corporate Publishing department at DATEV look like if we were to start over on a greenfield site? I dealt with this question at the beginning of 2014. I became aware of the Siemens Newsroom in Munich through articles in trade journals and contacted Christoph Moss, who had previously played a major role in the Siemens model. Our cooperation should be open-ended. It was important to me to first analyse the current situation in order to see whether a Corporate Newsroom at DATEV makes sense at all. It turned out that the introduction of a Newsroom would be a challenging change project for us, which had to be accompanied by communication.

Date: 2021
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DOI: 10.1007/978-3-030-67642-1_9

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