The Dissemination of Corporate Newsrooms in Practice: Empirical Studies

Christoph Moss () and Mona Sadrowski ()
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Christoph Moss: International School of Management

Chapter 7 in The Corporate Newsroom, 2021, pp 91-100 from Springer

Abstract: Abstract While Newsrooms have been researched in journalism science for several years, they represent a relatively new and, above all, still unexplored organisational form for corporate communications. This article presents two studies that attempt to close the research gap. In 2019, the Brand & Retail Management Institute @ ISM examined the question: what do companies expect from introducing a Corporate Newsroom (Moss 2019)? The survey was conducted in 2019 in the DACH region. Previously Sadrowski (2015) wanted to find out how the Newsroom concept was applied in German communications departments.

Date: 2021
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DOI: 10.1007/978-3-030-67642-1_7

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