The Journalistic Newsroom as a Blueprint for Corporate Communications

Lara Behrens (), Christoph Moss () and Mona Sadrowski ()
Additional contact information
Lara Behrens: Mediamoss GmbH
Christoph Moss: Mediamoss GmbH

Chapter 3 in The Corporate Newsroom, 2021, pp 15-25 from Springer

Abstract: Abstract The Corporate Newsroom is still a very young object of investigation. The publication of this book in German language (Moss 2016) was the first time to present a theoretical framework for the Corporate Newsroom. An empirical study among companies in Germany was presented by Sadrowski (2015). Later studies were published in Switzerland (Keel and Niederhäuser 2016), Austria (Ninova-Solovykh et al. 2019) and the DACH region (Moss 2019; Seidenglanz 2019). Hardt and Moss (2016) described the Corporate Newsroom by the example of Siemens and the German Insurance Association GDV (2016).

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67642-1_3

Ordering information: This item can be ordered from
http://www.springer.com/9783030676421

DOI: 10.1007/978-3-030-67642-1_3

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().