Strategic Content Marketing in the Corporate Newsroom

Mirko Lange ()

Chapter 5 in The Corporate Newsroom, 2021, pp 49-65 from Springer

Abstract: Abstract Due to digitisation society and work are changing at an unprecedented speed. However, the main task for communicators is essentially the same: to reach target and dialogue groups in their minds and hearts. Communicators have to convince people both cognitively and emotionally.

Date: 2021
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DOI: 10.1007/978-3-030-67642-1_5

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