Management for Professionals

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AI Challenge—How Artificial Intelligence Can Be Anchored in a Company: Ralf T. Kreutzer and Marie Sirrenberg
Game Theory: Hao Zhang
Successful Implementation: Martin Pfiffner
Artificial Intelligence (AI) and Cyber Tools in Marketing and Sales: Marc Helmold
Development of Residential Property: Marcus Cieleback
How to Build Transformation Path: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
How International Student Networks Contribute to Social Innovation in Their Host Country: The Case of DEGIS in Germany: Alexander Ruthemeier, Jonathan Lätsch and Mikalai Vincheuski
Digital CRM: From Disruption to Business Model: David Laux
Complaint-Management Controlling: Bernd Stauss and Wolfgang Seidel
Conclusions and Implications: Erik Jannesson, Fredrik Nilsson and Birger Rapp
Conscious and Emotionally Intelligent Engaged Leaders Are Key to Enhanced Organizational Performance: Roger J. Hilton
The Success Mind: Building Optimism and Focusing Will: Stephen R. Balzac
Collaborative BPM for Business Transformations in Telecommunications: The Case of “3”: Thomas Karle and Kurt Teichenthaler
Microsoft’s Acquisition of LinkedIn: B. Rajesh Kumar
Future Trends of Corporate Reputation Management: Kerstin Liehr-Gobbers and Christopher Storck
The Industrial Sales Force: Claudio A. Saavedra
The Five Elements of AI to Leverage Data and Dominate Your Industry: Alexander Thamm
Between the Ministry and the Multinational: Fenton Sands
Non-proliferation of Adverse Technologies: Roman Boutellier and Mareike Heinzen
Accounting and Sports: Tomas Hjelström
Development in Subsequent Years: Lukas Rieder and Raef Lawson
When Does the Future Actually Begin?: Hanspeter Zürcher
Case 29: Ichthys LNG Project: B Rajesh Kumar
How to Attract and Retain Global Careerists: Evidence from Finland: Vesa Suutari, Olivier Wurtz and Christelle Tornikoski
Rounding Out Relationship Management: Trade Shows, Call Centers, Internet: Christian Homburg, Heiko Schäfer and Janna Schneider
Essential Tool Box: Christoph Fuchs and Franziska J. Golenhofen
How the Life Sciences Industry Handles IP in Start-ups: Jörg Thomaier
The Value Add of Legal Departments in Disputes: Making a Business Case Rather Than Providing Pure Legal Advise: Ulrich Hagel
Conclusion or: Where the Road Is Leading: Daniel F. Pinnow
Valuing Internet Stock and Intangible Assets: Wingsun Li
Step 8: Selecting the Target Segment(s): Sara Dolnicar, Bettina Grün and Friedrich Leisch
Looking at the Life Cycle of Koala, Where is the Next Breakthrough for Cross-Border E-commerce?: Ying Yan, Xiaofeng Shang, Yunxia Feng and Li Zhang
Social Marketing in the General Directorate of Traffic’s Campaign Called “Caminantedigital”: Estela Núñez-Barriopedro
Conclusions and Outlook: Susanne Durst and Thomas Henschel
Negotiations in Different Countries: Marc Helmold
Employer Attractiveness: What Drives Generation Z in Switzerland: Hannah Instenberg, Katharina Rehfeld and Adzra Aliyya Pinanditya
Customer Engagement as an Approach to De-Commoditisation: Anna Nauen and Margit Enke
System of Standard Solutions: Isak Bukhman
Case Study: AEGON Religare: Sanjay Mohapatra
Lean Management in Project Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Dr. Oliver Zöllner on Place Branding in Germany: Florian Kaefer
Logical Thinking/Creative Thinking: Chihiro Suematsu
The Intelligence Ecosystem: Klaus Solberg Söilen
What Will Massively Influence the Automation of Marketing and Sales in the Future: Olaf Mörk
Corporate Reputation Risk: Creating an Audit Trail: Carl Brønn and Grahame Dowling
The African Lions in a Changing Marketplace: Ebimo Amungo
Blockchain Driven Supply Chain Management and Supply Chain Resilience: Role of Intellectual Capital: Mahmood Ali, Sajid Nazir and Muhammad Junaid
Business Online: Wenya Yang
Problem Structuring to Enable Innovation in Business/IT Projects: Tatiana Porté, Gil Regev and Alain Wegmann
Measuring Success in the Development of Smart and Sustainable Cities: Ruthbea Yesner Clarke