Management for Professionals

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Roche Holding’s Acquisition of Genentech: B. Rajesh Kumar
All Systems Coordinated?: Lukas Rieder and Raef Lawson
Final Remarks: Hartmut Stadtler
Case XI: Amazon’s DNA: Driving Technology Innovation in the Digital Economy: Xiaoming Zhu
Case 41: São Francisco River Basin Project: B Rajesh Kumar
Interaction of Lead Management and CRM Along the Customer Journey: Alexander Woelke
Digitalizing Water Bill Payments: Ransford Mensah, Aileen Cater-Steel and Mark Toleman
Appendix 3: A Brief Scrum Overview: Dominik Maximini
Global Digital Marketing Strategy: Bodo B. Schlegelmilch
Crisis-Driven Digital Transformation: Examining the Online University Triggered by COVID-19: Christian Ravn Haslam, Sabine Madsen and Jeppe Agger Nielsen
Offer Management, Dynamic Pricing, and Order Management: Ben Vinod
Warranty Connection: Albert Liao
Innovation Capabilities in the Automotive Aftermarket: Case Study from Automechanika Frankfurt 2022: Anders Leth Villumsen and Claire Croucher Petersen
Behavioral Economics and CRM: Improved Prediction of Customer Behavior: Herbert Bucheli
Mining the Usability of Process-Oriented Business Software: The Case of the ARIS Designer of Software AG: Tom Thaler, Sabine Norek, Vittorio Angelis, Dirk Maurer, Peter Fettke and Peter Loos
Mission Mastery: Building a Learning Organization in Which There Is Space to Lead: Brian Dive
Corporate Governance and Control of Innovation Process: Martin Kaschny and Matthias Nolden
Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Bibliometric Analysis: Mandy Pick and Marko Sarstedt
Case 42: Kazan Smart City Project: B Rajesh Kumar
Purchasing and Supplier Roles: Timothy Adesanya Ibidapo
Value Creation, Capture, and Allocation: Wingsun Li
6G Vision, Performance Metrics, and Innovative ToB Enabling Technologies: Pengfei Sun
The Perfect Researcher: Mario Vanhoucke
What Kind of Organization and Culture Do Millennials Need?: Hanspeter Zürcher
Project Support Tools: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Digitalization of Information-Intensive Logistics Processes to Reduce Production Lead Times at ENGEL Austria GmbH: Extending Value Stream Mapping with Subject-Oriented Business Process Management: Christoph Moser and Karel Říha
Influence of Revenue Management on the Airline Business Process: Ben Vinod
Case 39 HarborOne Bancorp: B. Rajesh Kumar
Leadership in Transformation: How to Lead in the Digital Era?: Dana Goldhammer
German Closed-End Funds: Helmut Knepel and Thorsten Voss
Seeking Profits by Enhancing Older Consumer Well-Being: George P. Moschis
France Telecom SA–Orange PLC Merger: B. Rajesh Kumar
Documentation of the Simulation ModelSimulation model: Lukas Rieder and Raef Lawson
RT-Mart: A Digital and Intelligent Leader in the Retail Industry: Fuming Chen
Innovation Scouting: A New Challenge for the Purchasing Function: Richard Calvi, Matti Pihlajamaa and Romaric Servajean-Hilst
Controlling How? Measure, So You Can Manage: Julia Lemmer and Matthias T. Meifert
Why Stakeholder Engagement Matters: Robert S. Fleming
Negotiations in Japan, China and Asia-Pacific: Marc Helmold, Tracy Dathe and Anton Chan
Engaged Leadership in Volunteer Organizations: Robert S. Fleming
Command Center: Setting Up Round-the-Clock Monitoring During Cutover: Joseph Joy
Boosting Marketing and Sales Automation’s Effectiveness: Strategies to Increase Lead Quality: Hannes Huttelmaier and Julia Heigl
Zall Smart Commerce: Intelligent Link Ecology Leads the Transformation Towards Industrial Internet: Pingfeng Liu, Han Gao, Jiaxian Huang and Hongfu Yu
Case 43: Masdar City: B Rajesh Kumar
General Aviation Aircraft Manufacturers and Appraisal: Bijan Vasigh and Farshid Azadian
Case 40 Netflix: B. Rajesh Kumar
The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry: Hui Zuo
The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry: Hui Zuo
Managing a Business Unit in East Africa: Leadership and Cultural Mediation: David Pahl
Telco Focus on Business Customers: Carsten Glohr
Network Optimization in 5-Year Cycles at Lapp Group: Georg Stawowy, Boris Katic and Dominik Remling