Case Study: AEGON Religare

Sanjay Mohapatra
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Sanjay Mohapatra: Xavier Institute of Management

Chapter Chapter 12 in Business Process Reengineering, 2013, pp 239-247 from Springer

Abstract: Abstract AEGON Religare Life Insurance is a joint venture between Dutch insurance major AEGON, Bennett, Coleman and Company, and Religare Enterprises one of the leading integrated financial services groups in India. After the insurer launched operations in July 2008, as a late entrant in the market, AEGON Religare faced huge competition from other well-grounded players.

Keywords: Interactive Voice Response; Business Process Management; Lead Management; Assignment Matrix; Customer Interface (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4614-6067-1_12

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