Business Online

Wenya Yang ()

A chapter in How Digital Intelligence Drives Business Growth, 2023, pp 239-254 from Springer

Abstract: Abstract After the digitalization of touchpoints is completed, various business modules need to be linked by these touchpoints to realize the real-time online business, from which the business mid-end is derived. That means all business data are aggregated and precipitated. Online orders from self-built malls, Tmall, Ele.me, and mini programs, and offline orders from offline specialty stores, convenience stores, department stores, and smart stores, generate separate data, which used to be fragmented and not unified.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-4299-2_18

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DOI: 10.1007/978-981-99-4299-2_18

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