Platform Envelopment
R. Srinivasan ()
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R. Srinivasan: Indian Institute of Management Bangalore
Chapter Chapter 17 in Platform Business Models, 2021, pp 243-255 from Springer
Abstract:
Abstract Platform envelopment happens when a larger multi-bundle platform starts providing the value provided by a simple platform. Such threats of envelopment are critical for the development of platforms and diversification into complementary products and services. This chapter discusses how platforms compete against each other, compete against enveloping platforms, as well as strategies adopted by envelopers.
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-16-2838-2_17
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DOI: 10.1007/978-981-16-2838-2_17
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